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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    2021-03-30 40826

    High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    According to the catwalk data of Big Four fashion weeks, POP makes a comprehensive analysis of the change and popularity of crafts and details. Crease is the most popular craft this season, and designers add creases into clothes through various methods. Cutout is the second hottest craft, which is even under a rising trend in A/W 21/22, especially on knitwear items. The application of mock layer craft also rises, and the collision between different textures becomes the constant pursuit of designers. Besides, knit splicing is noteworthy on both garments and knitwear.

  • Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    2021-03-25 16690

    Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."

  • A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    2021-03-25 26339

    A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.

  • Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 28102

    Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 27427

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    2021-03-11 63724

    The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    A/W 21/22 Christian Dior womenswear collection was released in the Hall of Mirrors at Versaille, Paris. The creative director Maria Grazia Chiuri chooses a territory where the time-space dimension is erased. Inspired by the The Bloody Chamber collection, published in 1979 by Gollancz, director explores the fairy tales and interprets the confident and fearless contemporary women image through her extraordinary perspective. Chiuri lined the hall with artworks by the Italian artist Silvia Giambrone, creating a fantastic fairy tale in the legendary Hall of Mirrors. The tale is hardly just a means of escape: it serves to challenge and revisit stereotypes and archetypes. It consists of a narrative projected into the future. The toy soldier's uniform, shimmering lamé and Lurex jacquards and evening gowns are fit for princesses. A new self-awareness, born of a feminine sensibility that knows how to blend memories of the past and maturity, as if by magic.

  • Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    2021-03-10 74725

    Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    According to the data analysis of A/W 21/22 women's knitwear catwalks, pullover(57%) still occupies the biggest proportion, followed by cardigan(23%). Dress(9%) and suit(7%) have both improved at lot. Lady style is the main dress style to show elegant feminine temperament. Suit pays more attention on comfort. Indoor leisurely suit is suitable for multi-occasional dressing. And the rising sports trend leads to the popularity of sports suit.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 55830

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    2021-03-09 38261

    Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    The ISABEL MARANT was founded by the homonymic designer Isabel Marant in French in 1994. This A/W 21/22 collection video shot in the outskirts of Paris, along the brutalist and hyponotic volutes of an open-air building, serves as an introduction to the collection. The exalted soundtrack by Gabber Eleganza, a symbiotic combination of folk tones and techno rhythms, echoes within its concrete wall. An ode to the long-lost parties. Isabel Marant describes this collection as "the 1980s in 2030 fabrics." She uses leather, cutout, sequin and rivet with futuristic textures, colors and thin silhouette to present her own 80s futurism. She sent the portable cassette players out as her show invitations. When you pressed play, Marant's voice appeared on a tape that eventually went into the show soundtrack.

  • Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    2021-03-06 65250

    Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson's interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. The collections are defined by Jonny Johansson's signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. A/W 21/22 womenswear collection takes Dreamscape and Reality as the blueprint. The dreamlike opening uses gentle and elegant colors. While clear monochrome black and white are shown after awaking to praise the colors of our clothes in important rituals of life. The iconic knit design and pastoral style are more delicate and elegant this season. Heavy and steady thick thread and floral patterns create the contrastive lightweight sense. Plenty of distressed fabrics and textural combinations fully present the casual feeling.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 33011

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • Practicality First -- The Comprehensive Analysis of Menswear Catwalk(Silhouette&Item)

    2021-03-04 39358

    Practicality First -- The Comprehensive Analysis of Menswear Catwalk(Silhouette&Item)

    A/W 21/22 menswear fashion week has come to an end. Leading by the comfortable style this season, silhouettes and items still follow this comfortable theme. Practicality comes the first. Oversized silhouette once again underlines the importance of comfort. Since the borders between casual and formal occasions are more blurred, unrestrained leisurely items can switch occasions with ease.

  • Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    2021-03-03 54704

    Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 62350

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
    Hot

    2021-02-28 63444

    Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear

    Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.

  • Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    2021-02-27 63353

    Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    A/W 2021 Burberry collection is the first independent menswear collection since the combination of menswear and womenswear in September, 2016. The brand creativity rebuilds the Burberry flagship store on Regent Street and provides a realistic watching experience. The new theme ESCAPES praises the spirit of outdoor exploration. It is inspired by the longing for outdoor and pretty nature during the lockdown period. The collection salutes to the creativity and imagination through free expression and classic rebuilding. The tailoring design in the new season contains many playful interpretations of Burberry's classic elements. Badges and decorations are used to underline the ritual sense and symbolize the community, friendship and belongingness. Polar fleece overcoat and bionic hat brim imply the original appearance of nature. The repeated tassel hem is combined with classic pattern and print, showing the primitive feeling of Scottish nomads.

  • De-gendering Mix&match Era -- The Comprehensive Analysis of Menswear Catwalk(Styling)

    2021-02-26 37758

    De-gendering Mix&match Era -- The Comprehensive Analysis of Menswear Catwalk(Styling)

    A/W 21/22 Milan, Paris and London menswear week has come to an end. People are having extremely intense requirements of comfortable lifestyle under this almost digitalized background. Therefore, menswear brands rebuild the affinity. They get rids of the traditional seriousness of menswear, and the monochrome unisex dressing style interprets a pure and undisturbed future to those people who want to live a relaxing and minimalist life during the quarantine. It is the dressing guide of men in this de-gendering mix&match era, which also provides women with inspiration.

  • Britpop --  The Womenswear Catwalk Analysis of R13

    2021-02-24 44081

    Britpop -- The Womenswear Catwalk Analysis of R13

    R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.

  • Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)

    2021-02-23 34880

    Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)

    The A/W 21/22 menswear week has been over for a while. Influenced by the epidemic, this season still applied online releasing and a few real catwalks. Except for the canceling of New York Fashion Week and the combined catwalk of womenswear and menswear in London, many brands have made full use of creativity and launched their products in unreal digital forms. Paris and Milan are the two biggest areas of patterns this season, which presents practical and surprising patterns.

  • Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)

    2021-02-04 69320

    Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)

    Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.

  • The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    2021-02-01 63317

    The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

  • The Combination of Painting and Fashion -- The Menswear Catwalk Analysis of DIOR MEN

    2021-02-01 61638

    The Combination of Painting and Fashion -- The Menswear Catwalk Analysis of DIOR MEN

    The men's artistic director Kim Jones invited 61-year-old Scottish artist Peter Doig this season. This show stage takes blue sky as the background, which designed by Peter Doig himself. A/W 21/22 men's collection aims to make every day a celebration. Kim Jones draws inspiration from the masculine extravagance of ceremonial garb – a living link with the past, still dynamic and alive today.

  • Possible Feelings -- The Catwalk Analysis of Prada Menswear

    2021-01-19 50647

    Possible Feelings -- The Catwalk Analysis of Prada Menswear

    A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.

  • Fantastic Paradise -- The Catwalk Analysis of Fendi Menswear

    2021-01-18 55753

    Fantastic Paradise -- The Catwalk Analysis of Fendi Menswear

    All the brands are searching for hope in the epidemic. Fendi decided to release its short film online. The Italian artist Nico Vascellari was invited to direct this fashion film called What Is Normal Today? and present a colorful feast. The A/W 21/22 collection was started after the phone call of the creative director Silvia Venturini Fendi, models were coming out of the mirror tunnels and changing neon frames.

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