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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Practical and Playful -- The Women's Runway Analysis of LOEWE

    2023-10-25 67837

    Practical and Playful -- The Women's Runway Analysis of LOEWE

    Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.

  • Deception & Mystique -- The Womenswear Runway Analysis of LOEWE

    2023-03-08 69947

    Deception & Mystique -- The Womenswear Runway Analysis of LOEWE

    Set inside the walls of a chateau, Anderson and LOEWE created their now-signature stark space and adorned it with Lara Favaretto-designed confetti squares, decorating the space in a vibrant splash of color. Trompe-l’œil came to fore right off the bat. Feathers, glittering coats, jumpers manipulated to keep an unkempt shape, trousers as booties, and a whole host of leather subsequently rounded out yet another standout show from Anderson.

  • Musing on a Mash Up -- The Womenswear Runway Analysis of LOEWE

    2022-03-10 82068

    Musing on a Mash Up -- The Womenswear Runway Analysis of LOEWE

    FW22 marks LOEWE's latest collaboration with London-based artist Anthea Hamilton, whose 2010 piece Aquarius forms the bold entrance to the Paris show space, as well as sculptural works from her 2018 work The Squash. In a film by Stephen Isaac-Wilson. Hamilton muses on the themes and ideas presented in ‘Mash Up’: her first major survey exhibition, currently on show at M HKA, Museum of Contemporary Art Antwerp and proudly supported by LOEWE.

  • Hysterical -- The Womenswear Runway Analysis of LOEWE

    2021-10-11 68339

    Hysterical -- The Womenswear Runway Analysis of LOEWE

    The latest collection of LOEWE was staged at the equestrian training arena of La Garde Républicaine, a historic location in the centre of Paris. Inspired by The Deposition from the Cross, painted by the Italian Mannerist artist Jacopo Pontormo in Florence 1528, the designer Jonathan Anderson said,"Neurotic, psychedelic, and completely hysterical." of his S/S 2022 collection. He tried to break the rules of LOEWE and explored the concept of draping, sculpture and color by distortion to create a new LOEWE.

  • Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    2021-03-18 78250

    Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

  • Classicism and Art -- The Catwalk Analysis of Loewe Womenswear

    2020-03-11 97879

    Classicism and Art -- The Catwalk Analysis of Loewe Womenswear

    Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.

Dress/Skirt LOEWE Trend Analysis Report

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