Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-17 4855
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
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2024-03-12 11212
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2023-11-23 59777
Apocalyptic Wasteland -- The Comprehensive Analysis of Women's Runway Show(II)
This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with a significant increase in nostalgic and retro patterns such as corrosion marks and mottled landforms. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show, and more emphasis is placed on the use of artistic techniques. The proportion of realistic elements and Gothic letter patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, retro vintage and mottled textures are the most popular elements in this style
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2023-11-06 63161
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway(Part One)
This report is mainly aimed at the young customer group of Generation Z. The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and heterogeneous splicing is still widespread. Suitable for street trendy styles such as New Vintage and Dirty Fit, the design of old waste soil, punk buckles, and broken edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2022-11-07 82656
Trend Integration -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-11-03 74719
Visual Fusion -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-10-14 99741
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
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2022-09-29 73427
The Comprehensive Runway Analysis of Shanghai Kidswear Fashion Week(Part I)
From September 23 to 28, S/S 2023 Shanghai Fashion Week released the fashion trend about kidswear. The KIDS WEAR show displayed the international kidswear trends, supported Chinese original designer brands, and also reflected the unique creativity and attitude of Chinese fashion. Functional technology, active, styling, mini-me, collaboration, social, fashion teens, highlight moments, trendy outfits and environmental protection are the ten main directions for S/S 2023.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-07-21 97872
Nautical College -- The Runway Analysis of KENZO
For the KENZO Spring/Summer 2023 collection, artistic director Nigo dips into the archives with silhouettes and motifs that allude to the designer’s discovery of the brand and the fashion landscape he was exposed to as a teen. Most of all, the collection showcases an array of de- and re-constructed pieces of the iconography of Kenzo Takada, and finds inspiration from the DC Brand Boom of 1980s Japan where colorful and cartoon-ish animal motifs meshed with the fashion culture of Paris—the spirit of SS23.
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2021-10-27 93206
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-08-11 69616
The Wild Millennium -- The Womenswear Runway Analysis of Blumarine
The Resort 2022 collection of Blumarine drew inspiration from the famous Millennium fashion icon -- Paris Hilton. The combination with the popular fashion trend on social medias created a rather vintage collection. Lively pink and fluorescent green inject a distinct individuality into the clothing. Wild animal prints on tight-fit tops are the key to express the Millennium fashion. The hip-hop placket ties of this resort take the inspiration to the climax.
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2021-07-19 76241
Romance & Avant-garde -- The Womenswear Runway Analysis of MSGM
MSGM was founded by the Italian designer Massimo Giorgetti in 2008. Influenced by the avant-garde spirit of independent music and contemporary art, the designer has cultivated a series of unique design aesthetics. Bold colors, minimalist lines and exquisite crafts reinterpret the traditional classics of Italy. MSGM Resort 2022 collection brings us the joyous party atmosphere of 1990s. Romantic and sweet floral patterns balance feminine temperament with avant-garde girlish personality to exude a thick fantastic feel.
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2021-06-11 83102
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
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2021-04-16 88955
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
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2021-03-25 64955
Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy
A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."
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2021-03-02 62855
Intimate Romance -- The Womenswear Catwalk Analysis of Marni
The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.
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2021-02-24 76180
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
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2020-10-29 91420
Absolute Perception -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.
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2020-10-29 104100
Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.
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2020-08-10 83420
A New Era of Street Fashion -- The Catwalk Analysis of Off-White Womenswear
Off-White Resort 2021 collection is finished in the studio. The dancer Cartier Williams opened the fall 2020 Off-White men's show wearing a T-shirt printed with the words "I support young black businesses". Virgil Abloh stamps the phrase on a pair of gloves in the Resort 2021 collection. He recently announces that Virgil Abloh's Post-Modern Scholarship Fund will be used to support students of academic promise of Black, African American or African descent. "To me," he says, "that's just as, if not more important than dropping new clothes. The role of the designer these days should be and is different." Off-White Resort 2021 collection emphasizes fashionable cutting and color-blocking, and mixes street fashion with high-end ready-to-wear, making a strong visual impact.
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2020-03-23 150814
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
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2020-03-07 169794
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
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2020-02-21 80568
Racing and Sailing -- The Catwalks Analysis of Tommy Hilfiger Womenswear
This season, the New York brand, Tommy Hilfiger, heads to London Fashion Week for its A/W 2020 collection. The brand keeps its vision of "vision to waste nothing and welcome all" and continues its exploration in sustainable fashion. In the A/W 2020 show, Tommy Hilfiger and Lewis Hamilton work together to create a new collection inspired by racers. More than 75% of styles are made in sustainable ways, including 100% organic cotton, recycled materials, down substitute and washed denim. The collection combines the traditional menswear of Tommy Hilfiger and the street style of Lewis Hamilton, and mixes burnt olive, neutral tones with highly saturated neon colors.