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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Fashion Rewilding -- The Womenswear Runway Analysis of Chloé

    2022-03-07 75725

    Fashion Rewilding -- The Womenswear Runway Analysis of Chloé

    Fashion house Chloé has revealed its Autumn/Winter 2022 collection, with a environmental message of “Rewilding.” Infusing fashion with nature, the collection looks to integrate the “rewilding” approach, which is to let nature restore damaged ecosystems itself. Climate disasters like scorching deserts and melting icecaps dot the runway alongside sleek silhouettes. Accessories have been recycled or are pulled from the natural world—talismans and jewelery come with natural gemstones such as amethyst, labradorite, red jasper and rhodonite. The environmentally conscious brand boasts a 56% make-up of lower-impact materials within its ready-to-wear-collection, up 21% from the year before.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 70206

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

  • Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    2021-06-16 92846

    Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    The founder of Chloé -- Gaby Aghion set the romantic, fashionable and charming design style for the brand. Gabriela Hearst launched her first resort collection for the brand recently. Under the creative vision of Gabriela Hearst, Chloé is becoming fashion's embodiment of the age of awareness. The brand tries to make its collections sustainable and accurately present the brand spirit -- being elegant and graceful. In design, the collection's Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim—with no metal, laser treatment instead of water, and recycled wood buttons—scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe. "Rave against the machine," Hearst punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 90195

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • A Season in Hope -- The Catwalk Analysis of Chloé Womenswear

    2020-10-10 99448

    A Season in Hope -- The Catwalk Analysis of Chloé Womenswear

    Chloé S/S 2021 collection by creative director Natacha Ramsay Levi is recently unveiled at the Palais de Tokyo in Paris. With a theme of A Season in Hope, Chloé keeps moving with optimism, starts from the perspective of women to eulogize the next season full of hope and ponders over the close relation between inner world and outer world. This season it introduces slogans and visual art of Corita Kent to real designs. Soft cutting, flamboyant colors and neutral styling contain Corita Kent's ode to women and tell the lifestyle and culture behind her ideas through fashion.

  • Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear

    2020-03-02 111705

    Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear

    In A/W 20/21 collection of Chloé, Natacha ramsa-levi, the creative director, explores the diverse female world. And she invites sculptor Marion Verboom to present sensual gold totem in the show, and musician Marianne Faithfull to read the classic literature. The iconic concrete lines from painter Rita Ackermann's works are also injected into the design of items and accessories. This season Chloe A/W 20/21 collection blends painting, sculpture and poetry into this show, adopts heather rose, dune, light brown, chestnut, dust blue and caramel, and applies paisley prints, the beaded collar and embroidery for a soft visual feel.

Outerwear Chloé Trend Analysis Report

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