Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-01 5399
Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE
The RHUDE 24/25 Autumn/Winter collection Out of Range has gone through a series of stages including retro, college, outdoor, urban, and nighttime. From college casual to elegant tailcoats, these outfits all have constantly changing silhouettes: slim fit mailman jackets and oversized jeans, straighter cushioned workwear sets, looser streetwear... They are all paired with fur jackets that have been repurposed as retro styles, or pajama interiors that match different styles. This season also emphasized some sense of formality, specifically manifested in perfectly structured suit jackets with padded shoulders and large lapels, as well as classic dark tone suits in different styles.
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2024-03-18 19122
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-02-29 7122
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-01 9661
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2023-12-04 60164
Retro Fashion -- The Comprehensive Analysis of Men's Runway
The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.
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2023-09-28 65929
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-09-27 48037
Urbancore -- The Comprehensive Analysis of Men's Runway
Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.
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2023-09-06 64583
Gorpcore -- The Comprehensive Analysis of Men's Runway
Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.
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2023-02-26 39701
Leather & Fur -- The Comprehensive Menswear Runway Analysis
In the recent ‘Big Four’ fashion weeks, men’s leather & fur clothing is diversified by multiple dimensions and angles. From Y2K styles to luxury tailoring and cozy fashion, practical classics and luxury businesswear are combined with brand-new design details to renew the elegance of contemporary males.
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2023-02-20 20087
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2023-02-07 52428
The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna
Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.
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2022-10-10 81362
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
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2022-09-07 33582
Western World -- The Menswear Runway Analysis of Casablanca
With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-07-28 69257
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
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2022-07-25 54716
Light Summer -- The Menswear Runway Analysis of Hermès
Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.
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2022-07-21 97872
Nautical College -- The Runway Analysis of KENZO
For the KENZO Spring/Summer 2023 collection, artistic director Nigo dips into the archives with silhouettes and motifs that allude to the designer’s discovery of the brand and the fashion landscape he was exposed to as a teen. Most of all, the collection showcases an array of de- and re-constructed pieces of the iconography of Kenzo Takada, and finds inspiration from the DC Brand Boom of 1980s Japan where colorful and cartoon-ish animal motifs meshed with the fashion culture of Paris—the spirit of SS23.
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2022-07-18 64916
Born in Oasi Zegna -- The Menswear Runway Analysis of ZEGNA
The ZEGNA Summer 2023 Fashion Show was presented live from Oasi Zegna, the home of the brand values and 100 sq.km nature park. Always looking ahead while keeping track of roots, it is here that Artistic Director Alessandro Sartori introduces new shapes and textures as he builds an evolving language in style. Rooted in sartorial ethic, his elevated wardrobe is attuned to the here and now. “My work stems from one single question: what’s next for tailoring and for the needs and the fast-paced lives of today?"
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2022-07-05 86077
Movement & Expression -- The Runway Analysis of Rains
Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.
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2022-06-22 67054
A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani
Emporio Armani took to the Milan Fashion Week stage to unveil its refined Spring/Summer 2023 collection, officially dubbed “A Basketful of Summer." "Summer is defined by lightness, in attitude and spirit lightness as immediacy and the sheer joy of living and dressing for the season: choosing clothes and accessories to throw on without too much thought,” the official collection notes read. “This collection by Emporio, the brand that Giorgio Armani has always seen as a container of possibilities, resembles a wicker basket, full of surprises that will bring the holiday spirit to the city and give any holiday the appropriate fresh and composed feel.”
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2022-04-25 80804
Dynamic Puffa -- The Runway Analysis of Spyder
The American professional skiwear brand Spyder was founded in 1978. This report focuses on the A/W 22/23 runway show. Taking the signature brand logo as the backdrop, this RTW collection presented cashmere jackets, color block jackets, camouflage, quilting and metallic-touch materials. Bright puffa scarves showed a bold visual experience.
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2022-03-21 88351
Leather & Fur -- The Comprehensive Runway Analysis of Womenswear
According to the data analysis of A/W 22/23 ‘Big Four’ fashion weeks, mink reveals a decrease, while faux fur, shearling and cashmere are trending upward. For items, leather jackets and trenches dominate the market. We can see from the new collections that designers pay more attention to practicality and comfort. Multi-occasion silhouettes and extremely comfy designs have been the key factors.
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2022-03-10 86534
Infinite Energy -- The Comprehensive Runway Analysis of Menswear(Key Style)
Infinite Energy taps into functional sportswear and outdoor workwear to analyse the latest trend. The theme is divided into four styles: High-street Techwear, Industrial Wasteland, Vibrant Performance, and Practical Outdoor.
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2022-03-09 70006
Natural Traveller -- The Menswear Runway Analysis of Dsquared2
Stepping into the Dsquared2 venue felt like déjà vu of going through the airport: Guests duly queued to display their vaccine certificates along with their tickets before moving into a larger area where piled suitcases replaced seats here and there. Meeting Dean and Dan Caten backstage, one indeed could have the feeling they just returned from a relaxing trip: revitalized, energized and ready to tackle the new year with fresh ideas and resolutions.