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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 61630

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    2021-03-30 30119

    A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    British fashion brand Stella McCartney released its A/W 2021 collection blending fantasy and reality inside an industrial architecture. This collection embodies a collective yearning among Stella women to get dressed up and go out, inspired by D is for Desire from the McCartney A to Z Manifesto. Bold psychedelic prints, fine geometric tailoring, 3D weaving and menswear silhouette combines tradition and charm, sports and glamour, which creates suitable clothes for fashion women who want to got out with joy during the post-epidemic period.

  • High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    2021-03-30 46559

    High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    According to the catwalk data of Big Four fashion weeks, POP makes a comprehensive analysis of the change and popularity of crafts and details. Crease is the most popular craft this season, and designers add creases into clothes through various methods. Cutout is the second hottest craft, which is even under a rising trend in A/W 21/22, especially on knitwear items. The application of mock layer craft also rises, and the collision between different textures becomes the constant pursuit of designers. Besides, knit splicing is noteworthy on both garments and knitwear.

  • Glamourous Party -- The Women Catwalk Analysis of Lanvin

    2021-03-26 16255

    Glamourous Party -- The Women Catwalk Analysis of Lanvin

    Lanvin A/W 21/22 collection was presented in humor music tapes. Creative director Bruno Sialelli reinterpreted Gwen Stefani's Rich Girl(2004), and glamourous hotel hall, room, swimming pool and cars were changed into the catwalks and parties. Main golden color was combined with luxurious European decoration to provide an extreme visual feast. Bruno Sialelli combined hidden elements in the brand DNA with his memory in the early 2000s in an abstract and ideal form, which constructs a positive and delicate design tonality. Sialelli uses rhythmic and flexible pink and blue ostrich hair to provide a playful yet luxurious Lanvin girl, injecting unprecedented silhouette and wilderness into the dynamic styling. Evening for everyday. Fabrics are lustrous, tactile and sensuous: duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian maison. Lanvin also cooperates with James Rosenquist Foundation. And feminine modern prints like flowers, lipstick and pearl are applied to salute to American Pop artists' works.

  • A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    2021-03-25 28567

    A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 40642

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 63866

    Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 30162

    Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu

    2021-03-15 57551

    Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu

    Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 29516

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    2021-03-11 64191

    The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    A/W 21/22 Christian Dior womenswear collection was released in the Hall of Mirrors at Versaille, Paris. The creative director Maria Grazia Chiuri chooses a territory where the time-space dimension is erased. Inspired by the The Bloody Chamber collection, published in 1979 by Gollancz, director explores the fairy tales and interprets the confident and fearless contemporary women image through her extraordinary perspective. Chiuri lined the hall with artworks by the Italian artist Silvia Giambrone, creating a fantastic fairy tale in the legendary Hall of Mirrors. The tale is hardly just a means of escape: it serves to challenge and revisit stereotypes and archetypes. It consists of a narrative projected into the future. The toy soldier's uniform, shimmering lamé and Lurex jacquards and evening gowns are fit for princesses. A new self-awareness, born of a feminine sensibility that knows how to blend memories of the past and maturity, as if by magic.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 58017

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    2021-03-09 45956

    Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    Giorgio Armani once again improves the classic styling in this A/W collection. Nocturnal is the theme of womenswear which keeps the accurate fluent lines and integrates more elegant and leisurely elements. It allows wearers not to disguise and to be themselves at ease. Influenced by the epidemic, Mr. Armani canceled the traditional runway and invited no audience. The A/W 21/22 collection was still released online through network streaming. The huge white Armani logo echoes the monochrome black square stage. And the overall dark runway environment brings the unique modern mystery. The green gorilla Uri is at the center of the whole runway, and it is the copy vision of the artwork of Marcantonio Malerba. Uri means "My flame and my light", which not only shows Mr. Armani's love for animals and nature and his intense environmental awareness, but also creates a unique oasis for the bright Milan. At the end of the show, Mr. Armani took a group photo with the green gorilla Uri, which called on people to love fashion and protect nature at the same time.

  • Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    2021-03-09 38930

    Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    The ISABEL MARANT was founded by the homonymic designer Isabel Marant in French in 1994. This A/W 21/22 collection video shot in the outskirts of Paris, along the brutalist and hyponotic volutes of an open-air building, serves as an introduction to the collection. The exalted soundtrack by Gabber Eleganza, a symbiotic combination of folk tones and techno rhythms, echoes within its concrete wall. An ode to the long-lost parties. Isabel Marant describes this collection as "the 1980s in 2030 fabrics." She uses leather, cutout, sequin and rivet with futuristic textures, colors and thin silhouette to present her own 80s futurism. She sent the portable cassette players out as her show invitations. When you pressed play, Marant's voice appeared on a tape that eventually went into the show soundtrack.

  • Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    2021-03-06 65666

    Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson's interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. The collections are defined by Jonny Johansson's signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. A/W 21/22 womenswear collection takes Dreamscape and Reality as the blueprint. The dreamlike opening uses gentle and elegant colors. While clear monochrome black and white are shown after awaking to praise the colors of our clothes in important rituals of life. The iconic knit design and pastoral style are more delicate and elegant this season. Heavy and steady thick thread and floral patterns create the contrastive lightweight sense. Plenty of distressed fabrics and textural combinations fully present the casual feeling.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 59472

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 33834

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • Practicality First -- The Comprehensive Analysis of Menswear Catwalk(Silhouette&Item)

    2021-03-04 41500

    Practicality First -- The Comprehensive Analysis of Menswear Catwalk(Silhouette&Item)

    A/W 21/22 menswear fashion week has come to an end. Leading by the comfortable style this season, silhouettes and items still follow this comfortable theme. Practicality comes the first. Oversized silhouette once again underlines the importance of comfort. Since the borders between casual and formal occasions are more blurred, unrestrained leisurely items can switch occasions with ease.

  • Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    2021-03-03 55815

    Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 66726

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    2021-03-02 23569

    Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.

  • Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    2021-03-02 48507

    Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 62637

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
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    2021-02-28 63778

    Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear

    Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.

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