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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 60164

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Urbancore -- The Comprehensive Analysis of Men's Runway

    2023-09-27 48037

    Urbancore -- The Comprehensive Analysis of Men's Runway

    Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.

  • Gorpcore -- The Comprehensive Analysis of Men's Runway

    2023-09-06 64583

    Gorpcore -- The Comprehensive Analysis of Men's Runway

    Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.

  • Modern Desert -- The Womenswear Runway Analysis of Hermès

    2022-10-10 81362

    Modern Desert -- The Womenswear Runway Analysis of Hermès

    “We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.

  • Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    2022-08-09 50103

    Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.

  • Movement & Expression -- The Runway Analysis of Rains

    2022-07-05 86077

    Movement & Expression -- The Runway Analysis of Rains

    Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.

  • The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    2021-10-30 87669

    The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

  • Color Analysis of Menswear Runway(Purple Series)

    2021-10-13 67947

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • The Color Analysis of Menswear Runway丨Neutrals

    2021-09-28 66707

    The Color Analysis of Menswear Runway丨Neutrals

    Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 70458

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • Memories -- The Catwalk Analysis of Burberry Womenswear

    2020-02-21 136795

    Memories -- The Catwalk Analysis of Burberry Womenswear

    Since Riccardo Tisci took charge of Burberry's creative director in 2018, versatility and inclusiveness have made up Burberry's current form. After Kingdom, Tempest and Evolution, Riccardo Tisci takes Memories as the theme of A/W 20/21 Burberry. Images with mirroring and perceptive connotations are secretly displayed before the show. Skin, petal, dew... The shadow created by mirror symmetry sets the keynote of this season. The "Memories" world built by Burberry is like the alternations of virtual and real spaces with overlapping dimensions in the movie, Inception. On the catwalk, twin pianists Katia and Marielle Labeque cooperate with electronic producer Arcaper to put on a bizarre duet. For Riccardo Tisci, this series is a self-recall and reflection on memory, consciousness, perception, psychology and life.

Midi Trousers Athleisure Trend Analysis Report

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