Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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- Perspective
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2022-09-05 56280
Trompe L'oeil -- The Menswear Runway Analysis of Y/Project
It was in the lush garden of a bourgeois high school that Glenn Martens unveiled Y/Project‘s collection, which features the brand’s signature elements, from asymmetrical tops cleverly structured by pressure plays to tank tops (and draped dresses) suspended from invisible nylon threads, to extremely large creations with sculptural and ironic shapes, between drapes, undulations and strange blisters. There are also trompe-l’oeil prints, initiated during Glenn Martens’ successful collaboration with Jean-Paul Gaultier.
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2022-08-10 45370
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-07-01 68460
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-10 67295
Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI
For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.
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2021-10-13 67947
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.