Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-10-17 37831
T-shirt & Sweatshirt -- S/S 2025 Women's Runway Comprehensive Analysis
This report provides a comprehensive analysis of women's T-shirts and sweaters on the 2024 Spring/Summer runway. Stripe and letter prints are widely used and presented in various forms this season. The use of polo lapels and short sleeves has also shown a significant upward trend, becoming a pre popular silhouette this year. Vintage millennial elements are popular this year, including vintage streets, racing suits, and portrait prints. In addition, the use of design methods such as three-dimensional pleats and hollow out design cannot be ignored, and more design and fashion elements have been added.
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2023-08-31 52403
Street Hip-hop -- The Comprehensive Analysis of Men's Runway
Street hip-hop draws on street culture, music, dance, and artistic elements, creating a relaxed and casual style. In terms of patterns, iconic prints or slogans express individuality and attitude. Street hip-hop style often adopts layered dressing, such as pairing a shirt over a T-shirt and adding a jacket or hoodie, creating a multi-dimensional visual effect and interpreting a carefree trend.
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2023-08-18 29993
Street Dance -- The Menswear Runway Analysis of 44 Label Group
In this season, the 44 Label Group team packs their bags and embarks on a world tour, examining the lives on the road and the lifestyle of music professionals. Through this journey, they concluded that many people dress in utilitarian clothing, prompting individuals like Kobosil to start producing this style of clothing. On the runway, you can see fashionably dressed band managers, engineers, lighting technicians, and crew members. Models showcase their workwear in a fashion show, highlighting the effects of wearing a wrinkled garment throughout countless music nights or the worn and dirty effects of traveling from one place to another. Additionally, a designer named "AVRIL" creates a new line of shoes, inflatable handbags, and "modular" sunglasses with interchangeable lenses.
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2023-06-28 37691
Milan Men's Fashion Week: Recommended Brands (Part Three)
The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.
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2023-06-25 24493
Punk Workwear -- The Menswear Runway Analysis of 1017 ALYX 9SM
Under the leadership of Matthew M. Williams, 1017 ALYX 9SM continues to showcase its unique streetwear aesthetics at this year's Milan Fashion Week. The iconic A-line appears on different styles of tops, while hardware pieces adorn the clothing, creating eye-catching details on fabric canvases. The combination of black and white with camouflage patterns exudes toughness, while metallic colors hint at futurism. Alternatively, the casual style of gray and plaid shirts provides numerous imaginative and practical options for us to explore from the clothing color palette.
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2023-06-14 46948
A/W 23/24 Women's Runway Analysis of Sweatshirt
In the color palette of 23/24 A/W women's fashion runway, the color palette focused on neutral tones and sophistication. Black dominated the collection, with jet black adding a touch of street charm. Stone-washed blue was also a standout, offering a gentle and fashionable feel. This minimalist color scheme allowed women to showcase their style and confidence during the season.
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2023-02-15 51804
Dreamers University -- The Menswear Runway Analysis of MSGM
Massimo Giorgetti rang the bells of “Dreamers University” this season, calling students to classrooms on MSGM’s imaginary educational grounds. As a “school of art, fashion, music, and happiness,” the label sent models down a rugged catwalk sporting reimagined school uniforms for rebellious rule-breakers.
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2022-10-14 98766
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
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2022-10-08 69426
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-10-06 68352
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-09-27 74099
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-07-28 68434
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
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2022-07-11 75680
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.
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2022-07-01 67984
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-05-21 73614
California Couture -- The Menswear Runway Analysis of DIOR MEN
For Spring 2023, Jones continues in that vein by teaming up with ERL’s Eli Russell Linnetz for a new capsule collection titled “California Couture.” Presented as a first-ever guest-designed collaboration between Jones and Linnetz, the capsule was shown in California’s Venice Beach, which is a first-time location setting for the brand. The runway comprised a fleet of ERL x Dior clad models dressed in vibrant pastel satin suits, quilted puffer jackets, Christmas-colored tinsel tops and cozy half-zip pullovers.
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2022-03-17 75627
Extreme Excitement -- The Comprehensive Runway Analysis of Menswear
Themed ‘Extreme Excitement’, this report provides a comprehensive analysis about the A/W 22/23 runway shows. The theme is further subdivided into four styles: High-street Chic, Universal Unisex, Avant-garde Street Fashion, and Novelty Deconstruction.
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2022-02-16 80855
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part Two)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-01-22 76823
Louis Dreamhouse -- The Menswear Runway Analysis of Louis Vuitton
Louis Vuitton A/W 22/23 men's collection was the final collection of the late artistic director Virgil Abloh. Titled 'Louis Dreamhouse', the runway at Paris LeCarreau du Temple created an amazing visual feast and paid homage to Abloh's eight shows. Therefore, the collection was called 'The ∞th field'.
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2022-01-19 76894
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
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2021-09-08 69719
Color Analysis of Menswear Runway -- Blue
Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.
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2021-07-18 65520
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
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2021-07-16 66605
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
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2021-07-12 84703
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
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2021-07-09 76175
The Color Analysis of Menswear Runway (Yellow Series)
Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.