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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    2021-09-30 25875

    Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show's scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60's runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan's long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.

  • Sex And The City -- The Womenswear Runway Analysis of FENDI

    2021-09-24 25013

    Sex And The City -- The Womenswear Runway Analysis of FENDI

    FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.

  • An Ode to Youth Culture -- The Womenswear Runway Analysis of Coach

    2021-09-14 52982

    An Ode to Youth Culture -- The Womenswear Runway Analysis of Coach

    Coach returned to the fashion week on September 10 and released its latest S/S 2022 couture collection. Its special programme-"Coach TV: Public Access"-was broadcast live on official platform. Celebrities from Coach family, such as Jennifer Lopez, Michael B. Jordan and Kimura Mitsuki, have made a guest appearance. The S/S 2022 collection was showcased at the Pier 76 in Hudson River Park, Manhattan. Bonnie Cashin, the godmother of the Coach brand, casts a long shadow over much of current chief creative officer Stuart Vevers's work at Coach. The new collection is an ode to the youth culture, which conveys the spirit of the 80s through colorful aged filters. Attitude, energy and graphic rebuild the classics and elements of Bonnie Cashin. Exquisite inherited processes are fused with novel color blocking to express the fashion attitude of Coach. Wide shoulder lines and cuffs, lively colors and denim elements feel the retro touch and handsomeness.

  • Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    2021-06-25 76215

    Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.

  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 80366

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 97814

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • Glamourous Party -- The Women Catwalk Analysis of Lanvin

    2021-03-26 68208

    Glamourous Party -- The Women Catwalk Analysis of Lanvin

    Lanvin A/W 21/22 collection was presented in humor music tapes. Creative director Bruno Sialelli reinterpreted Gwen Stefani's Rich Girl(2004), and glamourous hotel hall, room, swimming pool and cars were changed into the catwalks and parties. Main golden color was combined with luxurious European decoration to provide an extreme visual feast. Bruno Sialelli combined hidden elements in the brand DNA with his memory in the early 2000s in an abstract and ideal form, which constructs a positive and delicate design tonality. Sialelli uses rhythmic and flexible pink and blue ostrich hair to provide a playful yet luxurious Lanvin girl, injecting unprecedented silhouette and wilderness into the dynamic styling. Evening for everyday. Fabrics are lustrous, tactile and sensuous: duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian maison. Lanvin also cooperates with James Rosenquist Foundation. And feminine modern prints like flowers, lipstick and pearl are applied to salute to American Pop artists' works.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 76093

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    2021-03-22 98140

    Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 81999

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 80630

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 85694

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 92765

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 88236

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    2021-02-26 87341

    Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

  • Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)

    2021-02-04 84156

    Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)

    Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.

  • The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    2021-02-01 82828

    The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

  • Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks

    2020-10-23 93529

    Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks

    Bruno Sialelli, creative director of Lanvin, mixes the traditional with the modern, starts a time travel in Shanghai, and unveils its S/S 2021 collection, Yu Garden. This new series also works as the special preheating activity of the third China International Import Expo, presenting the brand's core history, classic collections and profound cultural connotation. Bruno Sialelli nods to brand's classics through 58 looks, brings audience to the 1920s, and relates Lanvin's heyday to the present. The electronic misc band, Mandarin, opens this collection with Echo, and musics are under the charge of the lead singer Chace. In addition, Lanvin also invites artists such as Li Wenhan Mu Ziyang and Liu Lingzi as models, mixing the past and the present, the western and the oriental.

  • The Comprehensive Analysis of Selected Catwalks in Other Areas

    2020-05-31 113639

    The Comprehensive Analysis of Selected Catwalks in Other Areas

    Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.

  • Color Impact -- The Comprehensive Analysis of Women's Leather/Fur on Catwalks

    2020-04-03 128552

    Color Impact -- The Comprehensive Analysis of Women's Leather/Fur on Catwalks

    With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.

  • Focus on Placement -- The Comprehensive Analysis of Catwalk Details

    2020-03-23 148486

    Focus on Placement -- The Comprehensive Analysis of Catwalk Details

    Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.

  • Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear

    2020-03-20 106291

    Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear

    Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.

  • Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks

    2020-03-14 107478

    Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks

    Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.

  • Elegance of History -- The Catwalk Analysis of LANVIN Womenswear

    2020-03-13 104826

    Elegance of History -- The Catwalk Analysis of LANVIN Womenswear

    LANVIN A/W 2020 womenswear show is held in Manufacture des Gobelins built in the 15th century in Paris. The show with a theme of Conversation Piece draws inspirations from the 1960s. The space age, elaborate makeup and supermodels from the 1990s work together to make the show a retro party. The creative director Bruno Sialelli connects the contemporary era and the history through a time-travel dialogue with the brand's founder Jeanne Lanvin. In this season, he reinterprets the creative ideas of Jeanne Lanvin and interprets Lanvin in different voices. The new collection takes example by Jeanne Lanvin's signature lines, formal dress style and modern graphic embroidery in the 1920s and 1930s. The graceful lines of the shoulder and structural simple cutting remind of the elegance of haute couture in the middle of the 20th century.

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