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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Redefine the Uniforms -- The Men's Runway Analysis of Sacai

    2024-02-28 2680

    Redefine the Uniforms -- The Men's Runway Analysis of Sacai

    The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 3291

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Paris Men's Fashion Week: Recommended  Brands (Part Two)

    2024-02-27 3038

    Paris Men's Fashion Week: Recommended Brands (Part Two)

    This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. By shaping avant-garde designs and abandoning constraints, designers always maintain a progressive attitude and use their unique design language to drive innovation and prosperity in the fashion industry.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 3504

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

  • Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    2024-02-21 5935

    Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.

  • Gorgeous Dreams -- The Menswear Runway Analysis of Amiri
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    2024-02-20 5841

    Gorgeous Dreams -- The Menswear Runway Analysis of Amiri

    The AMIRI 2024 autumn/winter men's clothing collection tells the story of a young idol transforming into a legendary generation. This rejuvenation, relaxed, free and bold, has forged a refined sense of modernism. For this brand born in Los Angeles, Hollywood's dazzling lights illuminate the surging inspiration in a way that is close to home and soul. In this story, AMIRI traces the past and boldly envisions the future.

  • Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    2024-02-20 4324

    Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.

  • Paris Men's Fashion Week -- Recommended Brands(Part One)

    2024-02-18 7811

    Paris Men's Fashion Week -- Recommended Brands(Part One)

    Compared to Milan's tradition and elegance, Paris' innovation and versatility have a more contemporary perspective. As the birthplace of the world's earliest fashion week, Paris has an unshakable position. In addition to condensing pure design, the strong humanistic sensibility, economy, politics, and culture rooted in the local area are also carried by fashion, shining with new brilliance. Each brand exhibits a tendency towards grandeur in style while still maintaining restraint. The overall trend presents a suppression followed by a rise, with designers cleverly blending many shiny fabrics and unique decorative elements, making the overall shape emit a gentle and indifferent starlight under the lighting.

  • Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    2024-02-01 5779

    Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.

  • Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    2024-01-30 12964

    Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    The DIOR MEN 24/25 autumn/winter men's clothing collection is inspired by ballet dancer Margot Fonteyn and her famous dance partner Rudolf Nureyev, presenting a stunning look that combines practicality and luxury. "Comparison" is the key that designers focus on exploring in this series: the contrast between ready to wear and high-end customization, the difference between on stage and behind the scenes, and the two sides of Nureyev's artistic career and real life. This season has condensed the essence of modern luxury goods, interpreting luxury and delicacy with ancient and exquisite technology and textile craftsmanship. Classic silhouette with bold and eye-catching elements. Kim Jones also released 20 sets of custom-made men's clothing for the first time, which are relatively independent and closely intertwined with the ready to wear collection, paying tribute to the classic style and reshaping the modern style.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 5441

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Western Exploration -- Louis Vuitton Men's Runway Analysis

    2024-01-26 16445

    Western Exploration -- Louis Vuitton Men's Runway Analysis

    The Louis Vuitton Fall/Winter 24/25 Men's Collection show was held at Jardin d'Acclimatation Park in Paris. As the creative director's third collection, Pharrell Williams focused on American Western culture for the first time in this season. In order to avoid cultural appropriation, Pharrell Williams collaborated with artists from the Dakota and Lakota tribes, involving them in accessory design. The background music also came from Native Americans. The clothing designs incorporated Western cowboy elements, such as cowboy boots, cowboy hats, and decorations inspired by Western culture's plants and wilderness scenes, giving the overall style a strong Western flavor.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 10904

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • The Beauty of Contradiction -- The Runway Analysis of Hermes

    2024-01-23 8704

    The Beauty of Contradiction -- The Runway Analysis of Hermes

    The combination of white and beige atmospheric tones is simple and sharp, without any additional distractions, keeping people's attention focused on the brand new design. In the interweaving of realism and freehand brushwork, materials and tones, listen to Hermès Art Director Véronique Nichanian's winter stories. The pre show teaser video features a decryption game made of lighting and matte glass, with the lighting flickering and allowing models to comfortably navigate through the space. Sometimes hazy, paying attention to outlining and cutting, perceiving a hint of vitality emanating from a calm tone; Sometimes clear, delving into the clever details in the stitching, it is urgent to reveal the many surprises that have added to men's wardrobes.

  • Passionate Speed -- The Menswear Runway Analysis of MSGM

    2024-01-22 5947

    Passionate Speed -- The Menswear Runway Analysis of MSGM

    This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.

  • Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    2024-01-20 9860

    Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    The ZEGNA 24/25 winter collection "THE OASI OF CASHMERE" takes "shaping with quality, shaping with quality" as the theme of this fashion show, expressing ZEGNA's unremitting pursuit of aesthetics and excellence. In Oasi Lab, the reshaping of matter and the reproduction of form are intertwined, following natural rhythms and repeatedly innovating cashmere fabrics, constantly evolving and innovating every quarter. Here, cashmere is considered an extremely precious and versatile fiber, with traceability, making it one of the preferred winter fabrics. The rich texture and texture of cashmere are presented through individual products, and artistic aesthetics are constantly evolving.

  • Milan Fashion Week: Recommended Brands

    2024-01-20 6178

    Milan Fashion Week: Recommended Brands

    The 2024 Milan Men's Fashion Week has come to an end, but it still leaves people unsatisfied. Classic and avant-garde constantly blend together, and diverse creativity intersects here, weaving visual feasts that captivate people's hearts. This season, you can not only see the enduring elegance put on the coat, shining with vitality; It can also be seen that after the rules are broken, the fashion context is boldly reconstructed; You can also see the mysterious dialogue of crossing time and space.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 26962

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    2023-12-14 70834

    Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    On December 8, 2023 (Beijing time), CHANEL held the 2023/24 Advanced Handicraft Workshop Series Conference in Manchester, England. The iconic twill soft woolen fabric became the protagonist of this season, but was created with more vibrant and fashionable cutting, contours, and matching methods. CHANEL has almost covered all color schemes this season, from red to purple, covering a wide range and becoming a major highlight of the season.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 54433

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Leather and Fur -- The Comprehensive Analysis of Women's Runway Show

    2023-10-26 19887

    Leather and Fur -- The Comprehensive Analysis of Women's Runway Show

    This report conducts a comprehensive analysis of the four major fashion weeks 2024 Spring/Summer runway women's fur. This season's women's fur adopts a retro style to showcase fashionable women. Refocus on design updates, emphasizing silhouette, comfort, and practicality, providing consumers with a more youthful, relaxed, and casual way of wearing this season. This season's items mainly include improved motorcycle jackets, material stitching, and vintage vintage vintage designs. The details of floral elements, wash wrinkles, and metal decorations are also showing a significant upward trend, becoming the focus of women's fur on the 24 Spring/Summer runway.

  • Shanghai Fashion Week: Key Brand Recommendations

    2023-10-24 32107

    Shanghai Fashion Week: Key Brand Recommendations

    This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.

  • Nostalgic Modern -- S/S 2024 Women's Denim Runway Comprehensive Analysis

    2023-10-19 55041

    Nostalgic Modern -- S/S 2024 Women's Denim Runway Comprehensive Analysis

    This report provides a comprehensive analysis of women's denim on the 2024 Spring/Summer runway. The main items of this season are voluminous jackets, wide leg jeans, and workwear pants. The trend of using old water washing technology design is also showing a significant increase. In addition, the use of design methods such as dislocation deconstruction, acid washing and bleaching, and floral elements cannot be ignored, becoming the focus of women's denim on the 24 Spring/Summer runway.

  • Southern French Modernism -- The Women's Runway Analysis of Chanel

    2023-10-09 74992

    Southern French Modernism -- The Women's Runway Analysis of Chanel

    The CHANEL 2024 Spring/Summer series draws inspiration from the art of the Noah é villa in southern France, showcasing bright sunshine, youthful vitality, and romantic style. With freedom and creativity as the core themes, this series conveys the brand's vision for the ideal world. Twill soft fabric, bright colors, checkered stripe prints, and the architectural elements of Noah Villa are widely used in the series, cleverly blending to give the entire series a unique fashion atmosphere, while emphasizing the brand's emphasis on women's power and free expression.

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