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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 6131

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    2024-02-20 5778

    Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.

  • Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    2024-02-01 7541

    Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani

    In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.

  • Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    2024-01-30 20678

    Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    The DIOR MEN 24/25 autumn/winter men's clothing collection is inspired by ballet dancer Margot Fonteyn and her famous dance partner Rudolf Nureyev, presenting a stunning look that combines practicality and luxury. "Comparison" is the key that designers focus on exploring in this series: the contrast between ready to wear and high-end customization, the difference between on stage and behind the scenes, and the two sides of Nureyev's artistic career and real life. This season has condensed the essence of modern luxury goods, interpreting luxury and delicacy with ancient and exquisite technology and textile craftsmanship. Classic silhouette with bold and eye-catching elements. Kim Jones also released 20 sets of custom-made men's clothing for the first time, which are relatively independent and closely intertwined with the ready to wear collection, paying tribute to the classic style and reshaping the modern style.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 7024

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 20774

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Milan Fashion Week: Recommended Brands

    2024-01-20 6879

    Milan Fashion Week: Recommended Brands

    The 2024 Milan Men's Fashion Week has come to an end, but it still leaves people unsatisfied. Classic and avant-garde constantly blend together, and diverse creativity intersects here, weaving visual feasts that captivate people's hearts. This season, you can not only see the enduring elegance put on the coat, shining with vitality; It can also be seen that after the rules are broken, the fashion context is boldly reconstructed; You can also see the mysterious dialogue of crossing time and space.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 35820

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    2023-11-15 30394

    Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

  • Shanghai Fashion Week: Key Brand Recommendations

    2023-10-24 34076

    Shanghai Fashion Week: Key Brand Recommendations

    This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.

  • Italian Classic -- The Comprehensive Analysis of Menswear Runway

    2023-09-13 35104

    Italian Classic -- The Comprehensive Analysis of Menswear Runway

    Italian classic style refers to a business style originating from Italy, known for its unique design and high-quality fabrics. This style emphasizes refinement, elegance, and luxury, focusing on attention to detail and a striving for perfection. Italian business style emphasizes smooth cutting and lines, showcasing the elegant beauty of individual pieces. High-quality fabrics are an important element of Italian business style clothing. Common fabrics include silk, cashmere, and natural fibers, which have a certain softness, comfort, and luster. The use of color typically revolves around neutral tones, creating a warm and elegant atmosphere. At the same time, bright colors may be used as accents to add layers and visual interest to the clothing. Detail designs are usually reflected in buttons and pockets, adding a sense of delicacy and keeping the individual pieces simple yet not overly complicated. It fuses traditional and modern elements, emphasizing high-quality materials and exquisite detailing to create a comfortable and unique atmosphere in business settings.

  • Officecore -- The Comprehensive Analysis of Menswear Runway

    2023-08-23 63169

    Officecore -- The Comprehensive Analysis of Menswear Runway

    With the change of workplace culture, traditional formal attire no longer dominates the scene. Officecore, drawing inspiration from the office, combines the characteristics of professional and casual wear, exploring a modern and humorous style of dressing. It emphasizes professionalism, competence, and fashion, focusing on the tailoring and lines of clothing, and pursuing a clean and exquisite design, presenting a new commuting fashion style.

  • The Menswear Runway Analysis of Amiri

    2023-07-19 60528

    The Menswear Runway Analysis of Amiri

    Amiri's 2024 Spring/Summer menswear collection intertwines the inspiration from the free-spirited lifestyle of Los Angeles with the timeless elegance of the South of France. The designer seems to have settled in a foreign land, absorbing the local charm while bringing a unique American subculture vibe. Like a master sculptor, they shape traditional tailoring seamlessly blended with relaxed and vibrant silhouettes, evoking nostalgic fashion memories of youth culture from the 50s and 90s. Drawing inspiration from hand-knitted crochet, we present you with loose-woven leather cardigans, oversized checkered trousers that perfectly complement picnic blankets, and the revival of classic pinstripes. Among these countless ways, an inherent elegance runs through, self-explanatory, as complex concepts are presented through subtle details.

  • Paris Men's Fashion Week: Recommended Brands (Part One)

    2023-07-07 70824

    Paris Men's Fashion Week: Recommended Brands (Part One)

    During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

  • The Menswear Runway Analysis of Louis Vuitton

    2023-07-03 73412

    The Menswear Runway Analysis of Louis Vuitton

    Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

  • Urban New Wave -- The Menswear Runway Analysis of DIOR MEN

    2023-06-30 66368

    Urban New Wave -- The Menswear Runway Analysis of DIOR MEN

    DIOR MEN announced the release of its 2024 Spring/Summer men's fashion show on June 23, Beijing time. The show will be held in Paris, France. To celebrate his fifth anniversary with Dior, Kim Jones, the artistic director of men's fashion, combines the inspiration from the archives with innovative personal style, embracing the new wave culture with a fresh image. The 2024 Spring/Summer collection combines the unique styles of previous designers for the first time, while incorporating Kim Jones' personal design language. Different inspirations are closely connected through Dior's classic elements, including the iconic silhouettes by Mr. Yves Saint Laurent, the Cannage inspired by the cane chairs at the 1947 salon show, the arch-shaped gemstone designs by Christian Dior, the luxurious embroidery from Gianfranco Ferré's era, and the coarse tweed fabric used in the 1960 Autumn/Winter haute couture collection.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2023-06-28 51847

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

  • Milan Men's Fashion Week: Recommended Brands (Part One)

    2023-06-26 47638

    Milan Men's Fashion Week: Recommended Brands (Part One)

    The 2024 Spring/Summer Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-only static exhibitions. Return is a major theme of this year's Milan Men's Fashion Week. After a four-year hiatus, Ralph Lauren will bring luxury experience with its Purple Label series, and Italian luxury brands such as Brunello Cucinelli, Canali, and Brioni will also make their appearances. Brands are coincidentally tracing back to their creative history and echoing their classic concepts, creating a new medium for the contemporary male image.

  • Oasis of Linen -- The Menswear Runway Analysis of ZEGNA

    2023-06-26 58655

    Oasis of Linen -- The Menswear Runway Analysis of ZEGNA

    Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.

  • The Menswear Runway Analysis of Valentino

    2023-06-21 47714

    The Menswear Runway Analysis of Valentino

    Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

  • The Flying Age -- The Runway Analysis of Emporio Armani

    2023-03-02 41038

    The Flying Age -- The Runway Analysis of Emporio Armani

    Emporio Armani presents 101 looks comprising a mature array of flight-ready garments at Milan Fashion Week. With flight mode activated, models wearing leather hoods and pilot goggles walked down the runway in exquisitely tailored boiler suits — belted at the waist and accented with snap pockets for a look that nods to good old flying activities.

  • The Era of Elegance -- The Runway Analysis of Giorgio Armani

    2023-02-17 20605

    The Era of Elegance -- The Runway Analysis of Giorgio Armani

    Giorgio Armani is undoubtedly synonymous with luxury, constantly delivering sophisticated garments filled with elegance and class. Fall/Winter 2023 hops from season to season, showcasing dapper menswear in its purest form. The runway was delivered in gradient hues, beginning with delicate greys that quickly transform into navy and blacks with subtle hints of red.

  • Modern & Minimalist -- The Runway Analysis of Prada Men's

    2023-02-14 40902

    Modern & Minimalist -- The Runway Analysis of Prada Men's

    The Fall/Winter 2023 Prada menswear collection, titled Let's Talk About Clothes, by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion. It champions its continuing meaning, value and significance today. Extraneous details are shorn from garments that wrap the form in a tactile exchange, against a naked body. Silhouettes are emphatic, amplified and attenuated, exploring extreme vicissitude between couture volumes through the architecture of the clothes.

  • The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna

    2023-02-07 51688

    The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna

    Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.

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