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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    2021-04-16 4670

    A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.

  • New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen

    2021-04-14 5826

    New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen

    Unique fabrics are hand-designed each season by founder and LVMH Prize finalist Cecilie Bahnsen, a Copenhagen native who returned to her home town to found her eponymous label in 2015 after studying at the Royal College of Art in London and working with Christian Dior, Erdem and John Galliano in Paris. Romantic and multidimensional tailoring is the brand feature. Babydoll dress and puff sleeve are the must-have elements in every season. Their extravagant puffy cuff and dress hem are fantastic and romantic. The A/W 21/22 collection The City is inspired by the open lockdown city of Denmark, combining romanticism, femininity and typical Scandi style. Handmade fabric, puff sleeve, quilting, ruffle and back ribbon are the spirit elements. Bahnsen likes to apply black and white as main tone with fairy lemon yellow, injecting eye-catching highlights into the romantic vibe. Soft knit is fused with organza and silk. This lightweight and skin-friendly style sends out the familiar Scandi vibe. Puff sleeve dress, delicate bowknot decoration, elegant wrapped tailoring and floral embroidery all present Bahnsen's ability to handle fabric and tailoring.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 65325

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    2021-03-30 35250

    A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    British fashion brand Stella McCartney released its A/W 2021 collection blending fantasy and reality inside an industrial architecture. This collection embodies a collective yearning among Stella women to get dressed up and go out, inspired by D is for Desire from the McCartney A to Z Manifesto. Bold psychedelic prints, fine geometric tailoring, 3D weaving and menswear silhouette combines tradition and charm, sports and glamour, which creates suitable clothes for fashion women who want to got out with joy during the post-epidemic period.

  • A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    2021-03-25 31153

    A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 44053

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 32672

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    2021-03-11 65507

    The Fairy Tale of Women Warrior -- The Womenswear Catwalk Analysis of Christian Dior

    A/W 21/22 Christian Dior womenswear collection was released in the Hall of Mirrors at Versaille, Paris. The creative director Maria Grazia Chiuri chooses a territory where the time-space dimension is erased. Inspired by the The Bloody Chamber collection, published in 1979 by Gollancz, director explores the fairy tales and interprets the confident and fearless contemporary women image through her extraordinary perspective. Chiuri lined the hall with artworks by the Italian artist Silvia Giambrone, creating a fantastic fairy tale in the legendary Hall of Mirrors. The tale is hardly just a means of escape: it serves to challenge and revisit stereotypes and archetypes. It consists of a narrative projected into the future. The toy soldier's uniform, shimmering lamé and Lurex jacquards and evening gowns are fit for princesses. A new self-awareness, born of a feminine sensibility that knows how to blend memories of the past and maturity, as if by magic.

  • Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-03-10 29125

    Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    Nicolas Ghesquière's Louis Vuitton released its A/W 2021 womenswear collection officially in the Paris Fashion Week. Ghesquière made a runway of the Louvre's Denon wing, his models mingling with ancient Roman, Greek, and Etruscan sculptures to the tunes of Daft Punk's mega-hit "Around the World". The hand-drawn pictures of Italian design atelier Fornasetti become the visual inspiration of A/W 2021 collection, appearing on the suit jacket, wide overcoat, vest and A-line dress. Nicolas Ghesquière's ability to process silhouette and visual effect is fully presented in A/W 2021. The outgoing printed patterns and harmonious sculptural silhouette allow people to feel the emotion of Louis Vuitton A/W 2021."I wanted something impactful, something that conveys hope and joy for what's coming next, and for people to have a good time watching," Ghesquière said."A moment of fashion." After experiencing the long-term restraint brought by the epidemic, fashion should return to its joyous mode and prepare for the revival.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 60796

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    2021-03-09 48386

    Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    Giorgio Armani once again improves the classic styling in this A/W collection. Nocturnal is the theme of womenswear which keeps the accurate fluent lines and integrates more elegant and leisurely elements. It allows wearers not to disguise and to be themselves at ease. Influenced by the epidemic, Mr. Armani canceled the traditional runway and invited no audience. The A/W 21/22 collection was still released online through network streaming. The huge white Armani logo echoes the monochrome black square stage. And the overall dark runway environment brings the unique modern mystery. The green gorilla Uri is at the center of the whole runway, and it is the copy vision of the artwork of Marcantonio Malerba. Uri means "My flame and my light", which not only shows Mr. Armani's love for animals and nature and his intense environmental awareness, but also creates a unique oasis for the bright Milan. At the end of the show, Mr. Armani took a group photo with the green gorilla Uri, which called on people to love fashion and protect nature at the same time.

  • Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    2021-03-09 39847

    Futuristic 80s -- The Womenswear Catwalk Analysis of Isabel Marant

    The ISABEL MARANT was founded by the homonymic designer Isabel Marant in French in 1994. This A/W 21/22 collection video shot in the outskirts of Paris, along the brutalist and hyponotic volutes of an open-air building, serves as an introduction to the collection. The exalted soundtrack by Gabber Eleganza, a symbiotic combination of folk tones and techno rhythms, echoes within its concrete wall. An ode to the long-lost parties. Isabel Marant describes this collection as "the 1980s in 2030 fabrics." She uses leather, cutout, sequin and rivet with futuristic textures, colors and thin silhouette to present her own 80s futurism. She sent the portable cassette players out as her show invitations. When you pressed play, Marant's voice appeared on a tape that eventually went into the show soundtrack.

  • Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    2021-03-06 66284

    Dreamscape and Reality -- The Womenswear Catwalk Analysis of Acne Studios

    Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson's interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. The collections are defined by Jonny Johansson's signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. A/W 21/22 womenswear collection takes Dreamscape and Reality as the blueprint. The dreamlike opening uses gentle and elegant colors. While clear monochrome black and white are shown after awaking to praise the colors of our clothes in important rituals of life. The iconic knit design and pastoral style are more delicate and elegant this season. Heavy and steady thick thread and floral patterns create the contrastive lightweight sense. Plenty of distressed fabrics and textural combinations fully present the casual feeling.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 63081

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    2021-03-03 60029

    Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 67389

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    2021-03-02 24837

    Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.

  • Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    2021-03-02 50777

    Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.

  • Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    2021-02-27 64831

    Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry

    A/W 2021 Burberry collection is the first independent menswear collection since the combination of menswear and womenswear in September, 2016. The brand creativity rebuilds the Burberry flagship store on Regent Street and provides a realistic watching experience. The new theme ESCAPES praises the spirit of outdoor exploration. It is inspired by the longing for outdoor and pretty nature during the lockdown period. The collection salutes to the creativity and imagination through free expression and classic rebuilding. The tailoring design in the new season contains many playful interpretations of Burberry's classic elements. Badges and decorations are used to underline the ritual sense and symbolize the community, friendship and belongingness. Polar fleece overcoat and bionic hat brim imply the original appearance of nature. The repeated tassel hem is combined with classic pattern and print, showing the primitive feeling of Scottish nomads.

  • Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    2021-02-26 62613

    Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

  • Britpop --  The Womenswear Catwalk Analysis of R13

    2021-02-24 48148

    Britpop -- The Womenswear Catwalk Analysis of R13

    R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.

  • Comfort and Practicality -- The Womenswear Catwalk Analysis of 3.1 Phillip Lim

    2021-02-23 37899

    Comfort and Practicality -- The Womenswear Catwalk Analysis of 3.1 Phillip Lim

    3.1 Phillip Lim was founded by Mr. Phillip Lim and Mrs. Wen Zhou in 2005, and finished its debut at New York Fashion Week. Mr. Phillip Lim has won three CFDA Awards. The brand aims at providing designer products with high-quality and fashionable styles in the prices suitable for urban consumption habit. And it is also trying to break through the border of modern fashion as an industry pioneer. Since the beginning of COVID crisis, Phillip Lim has been using its platform to raise awareness of the alarming increase in American anti-Asian hate crimes. Lim said that he would like to deal with the mass trend with "keeping agile and alert" and "don't treat anything in any way". From the fashion perspective, the all-around A/W 2021 collection involves the constant conversation about comfort and practicality since the quarantine. And with the return to commuting and office lives, the brand might leave space and show playfulness through tailoring. He has always been an expert in tailoring who is able to creating long-lasting silhouette according to the trend.

  • The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    2021-02-01 64166

    The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

  • The Combination of Painting and Fashion -- The Menswear Catwalk Analysis of DIOR MEN

    2021-02-01 62331

    The Combination of Painting and Fashion -- The Menswear Catwalk Analysis of DIOR MEN

    The men's artistic director Kim Jones invited 61-year-old Scottish artist Peter Doig this season. This show stage takes blue sky as the background, which designed by Peter Doig himself. A/W 21/22 men's collection aims to make every day a celebration. Kim Jones draws inspiration from the masculine extravagance of ceremonial garb – a living link with the past, still dynamic and alive today.

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