Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-14 24988
The Restless Era -- The Runway Analysis of Diesel
Glenne Martens launched the new Diesel 24/25AW series with a lengthy live broadcast. In an interview, he said, "We are substitutes for luxury goods, so we also hope to democratize fashion and communicate with everyone." The complex spiritual core brought about an extremely exciting season. This season, the iconic Devore floral craftsmanship and formal style blend together, with a visually striking print that naturally runs through the entire collection with classic tannin elements. Presenting a classic and playful multifaceted image of the brand.
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2024-02-20 5778
Milan Men's Fashion Week: Key Brand Recommendations (Part Two)
The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.
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2024-01-26 20774
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
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2024-01-22 7509
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.
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2024-01-20 15459
Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA
The ZEGNA 24/25 winter collection "THE OASI OF CASHMERE" takes "shaping with quality, shaping with quality" as the theme of this fashion show, expressing ZEGNA's unremitting pursuit of aesthetics and excellence. In Oasi Lab, the reshaping of matter and the reproduction of form are intertwined, following natural rhythms and repeatedly innovating cashmere fabrics, constantly evolving and innovating every quarter. Here, cashmere is considered an extremely precious and versatile fiber, with traceability, making it one of the preferred winter fabrics. The rich texture and texture of cashmere are presented through individual products, and artistic aesthetics are constantly evolving.
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2024-01-17 35745
Mirror World -- The Menswear Runway Analysis of GUCCI
The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.
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2023-06-28 43963
Milan Men's Fashion Week: Recommended Brands (Part Three)
The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.
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2023-06-28 51847
Milan Men's Fashion Week: Recommended Brands (Part Two)
The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.
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2023-06-26 47638
Milan Men's Fashion Week: Recommended Brands (Part One)
The 2024 Spring/Summer Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-only static exhibitions. Return is a major theme of this year's Milan Men's Fashion Week. After a four-year hiatus, Ralph Lauren will bring luxury experience with its Purple Label series, and Italian luxury brands such as Brunello Cucinelli, Canali, and Brioni will also make their appearances. Brands are coincidentally tracing back to their creative history and echoing their classic concepts, creating a new medium for the contemporary male image.
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2023-06-26 58655
Oasis of Linen -- The Menswear Runway Analysis of ZEGNA
Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.
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2023-06-25 33098
Punk Workwear -- The Menswear Runway Analysis of 1017 ALYX 9SM
Under the leadership of Matthew M. Williams, 1017 ALYX 9SM continues to showcase its unique streetwear aesthetics at this year's Milan Fashion Week. The iconic A-line appears on different styles of tops, while hardware pieces adorn the clothing, creating eye-catching details on fabric canvases. The combination of black and white with camouflage patterns exudes toughness, while metallic colors hint at futurism. Alternatively, the casual style of gray and plaid shirts provides numerous imaginative and practical options for us to explore from the clothing color palette.
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2023-06-20 36135
Back to Minimalism -- The Menswear Runway Analysis of Neil Barrett
Neil Barrett's 2024 Spring/Summer collection returns to the brand's minimalist DNA, drawing inspiration from industrial uniforms to meet the daily dressing needs in functional practicality. By mastering the details, it reshapes the contemporary dressing style. This season, the essence of minimalism is perfectly captured with meticulous cutting, enlarged clothing silhouettes, and the introduction of new materials to enhance the texture and add fresh elements. Colors such as lemon verbena and light blue are interspersed between silver-gray and olive-gray, creating a vivid color palette that further explores the realm of minimalism.
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2023-02-15 56906
Dreamers University -- The Menswear Runway Analysis of MSGM
Massimo Giorgetti rang the bells of “Dreamers University” this season, calling students to classrooms on MSGM’s imaginary educational grounds. As a “school of art, fashion, music, and happiness,” the label sent models down a rugged catwalk sporting reimagined school uniforms for rebellious rule-breakers.
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2023-02-14 40902
Modern & Minimalist -- The Runway Analysis of Prada Men's
The Fall/Winter 2023 Prada menswear collection, titled Let's Talk About Clothes, by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion. It champions its continuing meaning, value and significance today. Extraneous details are shorn from garments that wrap the form in a tactile exchange, against a naked body. Silhouettes are emphatic, amplified and attenuated, exploring extreme vicissitude between couture volumes through the architecture of the clothes.
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2023-02-01 62554
Milan Men's Fashion Week: Recommended Brands(Part One)
Milan Fashion Week Men's Fall/Winter 23/24 took place from 13 to 17 January 2023. This Fashion Week includes a schedule of 72 appointments, i.e. 21 fashion shows, 31 presentations, 4 digital contents and 11 events. Gucci's fashion show that opened the dances on 13 January: it was the first after the break with creative director Alessandro Michele and the first after three years that the fashion house did not show men's collections.
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2022-09-27 74540
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-09-24 82922
Touch of Crude -- The Womenswear Runway Analysis of PRADA
The Prada Fondazione was covered in black craft paper for today’s show. Cut into the set walls were windows behind which short videos by the director Nicolas Winding Refn of Drive fame played. “There is a sense of the life of women,” Miuccia Prada said in a prepared statement. “Life and humanity crafts the clothes—not superficial embellishment, but traces of living, leaving marks. This idea of clothes shaped by humanity excites us.”
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2022-07-11 76138
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.
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2022-07-01 68327
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-22 66976
A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani
Emporio Armani took to the Milan Fashion Week stage to unveil its refined Spring/Summer 2023 collection, officially dubbed “A Basketful of Summer." "Summer is defined by lightness, in attitude and spirit lightness as immediacy and the sheer joy of living and dressing for the season: choosing clothes and accessories to throw on without too much thought,” the official collection notes read. “This collection by Emporio, the brand that Giorgio Armani has always seen as a container of possibilities, resembles a wicker basket, full of surprises that will bring the holiday spirit to the city and give any holiday the appropriate fresh and composed feel.”
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2022-06-13 59487
Dark Goth Surfers -- The Menswear Runway Analysis of Dsquared2
The Catens’ penchant for clubbing and partying is well known—in pre-Covid days dancing all night was surely among their favorite pastimes. Now they’re more focused on healthy activities, like strenuous exercise and running along the beach of their Cyprus home. And obviously they’re into surfing, the coolest sport there is, which the Catens see tinged with undertones of danger. They designed their resort collection to provide Dsquared2 customers with plenty of options, seamlessly crossing the line between wild nights spent under disco balls and dawns riding the waves. They called the lineup Dark Goth Surfers.
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2022-03-14 91026
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2022-02-16 81151
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part Two)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-01-21 54484
The History of Uniforms -- The Menswear Runway Analysis of Neil Barrett
Fashion house Neil Barrett presented the Fall Winter 2022/23 Menswear Collection with a digital show on Monday, January 17th, as part of the ongoing Milan Fashion Week. For this season, brand explores the history of uniforms. The collection was inspired by the designer's family heritage as military tailors, but also by the different kinds of uniforms such as workwear, sportswear, the tailored suit, a uniform of evening elegance. It explores the meaning of uniforms, that express both identity and – conversely – individuality, and also bring practicality.