Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-12 10612
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2024-03-11 49665
Milan Fashion Week -- Recommended Womenswear Brands
Milan Fashion Week -- Recommended Womenswear Brands
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2024-02-27 32467
Italian Modern -- The Women's Runway Analysis of Gucci
The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.
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2023-09-28 73239
The Womenswear Runway Analysis of Jil Sander
Jil Sander's Spring/Summer 2024 collection breaks the norms and redefines minimalistic fashion by embracing a blend of diverse cultures and drawing inspiration from nature. Designers Lucie and Luke Meier continue to explore the essence of clothing with a mindset of breaking traditions. They consciously study various possibilities in the collection, including professional tailoring and techniques, femininity and masculinity, understated elegance and allure, and the fusion of everyday wear and high-end customization. The collection showcases a light, graceful style that embodies both formal businesswear and futuristic elements, giving pure sculptural shapes a sense of movement and substance.
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2023-09-27 77472
Less is More -- The Womenswear Runway Analysis of GUCCI
GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.
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2023-09-25 68335
Unrestrained Elegance -- The Womenswear Runway Analysis of Prada
PRADA 2024 Spring/Summer Collection, presented by the creative duo of designers Miuccia Prada and Raf Simons, breaks away from conventional fashion, seamlessly integrating architectural elements and fluid visual aesthetics. This season's fashion show pays tribute to Prada's core values of craftsmanship, highlighting unique tailoring silhouettes, such as oversized shoulder suits paired with high-waisted shorts or trousers, elegantly extending to the ankles. Among these well-cut garments, delicate chiffon printed scarves and graceful organza sleeveless dresses flow throughout the entire show. Therefore, delving into this collection reveals an exploration of Prada's historical roots, paying homage to the refined skills honed over the years and the relentless pursuit of innovation.
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2023-02-27 64708
Punk & Elegance -- The Womenswear Runway Analysis of FENDI
Artistic director Kim Jones paints a picture of elegance with Fendi’s latest collection. Looking to Delfina Delettrez Fendi for inspiration, her unparalleled self-expression, and subversive style form the foundation of this collection. Playing with the notion of a binary, this AW23 collection contains multitudes. From the elevation of deconstruction, and the interpolation gendered archetypes, to uncanny ‘ladylike’ sophistication — this collection subverts what is means to self-express.
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2022-09-28 89009
Twinsburg -- The Runway Analysis of GUCCI
Alessandro Michele presented his latest collection, “Twinsburg,” for Gucci Spring/Summer 2023, and it primarily focuses on reflection and how that intertwines with individual self-expression despite appearing the same. The show leads with twin models matching across the runway, each a reflection of the other. The sophisticated concept was inspired by Michele’s upbringing. In true Michele fashion, the collection’s 68 looks didn’t need doubles to make an impact. He worked his way through strict tailoring, souped-up activewear, Hollywood Boulevard glitz, embroidered chinoiserie, red carpet glam, and country quilting, among other motifs.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-09-27 72104
Forever, Always, Per Sempre -- The Womenswear Runway Analysis of MSGM
Before the polls to elect a new government in Italy, Massimo Giorgetti expressed his opinions about marriage, freedom, love and unity via the Spring/Summer 2023 collection The show was inspired by films like Quentin Tarantino’s Kill Bill and François Truffaut’s The Bride Wore Black, both apparently romantic comedies that turned into disquieting action movies.
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2022-09-24 84677
Touch of Crude -- The Womenswear Runway Analysis of PRADA
The Prada Fondazione was covered in black craft paper for today’s show. Cut into the set walls were windows behind which short videos by the director Nicolas Winding Refn of Drive fame played. “There is a sense of the life of women,” Miuccia Prada said in a prepared statement. “Life and humanity crafts the clothes—not superficial embellishment, but traces of living, leaving marks. This idea of clothes shaped by humanity excites us.”
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2022-03-31 75620
Minimalist Daywear -- The Womenswear Runway Analysis of N°21
N°21 is a womenswear brand founded by Alessandro Dell’Acqua in 2009. The brand launches a new design concept that more daywear and knitwear should be designed to be more realistic. For the A/W 22/23 ready-to-wear collection, military colors dominated overcoats, suits, dresses and skirts, while sequins, chains, coconut patterns and drawstrings ensured the highlights.
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2022-03-14 91064
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2022-02-28 84801
Balanced Minimalism -- The Womenswear Runway Analysis of Jil Sander
Known as ‘the Queen of Less’, Jil Sander continues the focus on developing clothes for middle and upper class women. “We were thinking about elegance,” Lucie said. “We really wanted to focus on sculptural tailoring, almost couture-like, but we like this new energy, a very cropped silhouette.” Come fall the Jil Sander woman will be wearing a wool skirt suit, its jacket sculpted with an hourglass volume and the skirt just peeking out from beneath its hem, or a slightly longer, flippier skirt with a cape-like jacket. The Meiers have made handcrafts—macramé, crochet, and the like—an essential part of their Jil Sander aesthetic.
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2021-09-30 63426
Midsummer Voyage -- The Womenswear Runway Analysis of Giorgio Armani
Inspired by the love for the sea and sun, Giorgio Armani S/S 2022 womenswear presented a blue ocean on the backdrop. Maintaining the classic styles, Giorgio Armani integrated the fantastic colors of sunset with chiffon gown dress to exude tenderness and romance. Besides, many celebrities took photographs with the designer on the runway, which provided more topics for this collection.
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2021-09-30 70935
The Anatomy of Silence -- The Womenswear Runway Analysis of Sportmax
Founded by Achille Maramotti in 1969, Sportmax is a brand which pursues fashion, freedom and avant-garde. Inspired by the musical works and theories of the post-war American avant-garde figure John Cage, S/S 2022 collection, themed 'the Anatomy of Silence', broke the limit of tradition and conveyed a creative dress attitude by corset, military decorative straps and neat silhouettes.
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2021-09-27 74382
Retro Y2K Hottie -- The Womenswear Runway Analysis of BLUMARINE
The famous Italian womenswear brand BLUMARINE was founded by Anna Molinari and Gianpaolo Tarabini in 1977. Inspired by the character Elle Woods in Legally Blonde, BLUMARINE S/S 2022 collection maintained the brand style and presented a retro fashion show once again. The young creative director Nicola Brognano has injected youthful vitality into the brand in just one year in office. The Y2K hottie style and denim ceremonial dress take us back to the millennium. Lively barbie pink and bright yellow are paired with butterflies to create a dreamland for girls.
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2021-09-26 69998
Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA
The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Seduction, Stripped Down is the name Prada and Simons gave to the collection. Complex historical elements were rebuilt to be modernized and simple to interpret the embrace and subversion of sexiness. Bra cups and corset bones were fused with knitwear, outerwear and dress by modernized designs to feel solemn, sexy and harmonious; evening gown was simplified to reach a balance between seduction and minimalism; raw or distressed leather jackets and tiny duchesse satin miniskirts presented the interplay of elegancy and punk. Miuccia and Raf created a fantastic and realistic renewing process by deconstructing and regrouping daywear with gorgeous clothing.
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2021-09-25 70044
Luxurious & Dynamic -- The Womenswear Runway Analysis of N°21
N°21 is an Italian independent entry-luxury label founded by Alessandro Dell'Acqua in 2010, which perfectly combines the delicate tailoring of menswear with the Italian femininity. Especially, ceremonial elements were added into the latest S/S 2022 collection. Feather decorations and sequined fringes made the garment more charming and attractive. And the fusion of wildness and luxury was also the feature of this collection, such as, motorcycle denim jacket is paired with luxurious crystals while rough cable is layered with crystal tights to build the new luxurious and dynamic looks of N°21.
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2021-09-25 70494
Minimalist Beauty -- The Womenswear Runway Analysis of Jil Sander
Known for the minimalist aesthetics and simple lines, the designer of Jil Sander gets rid of all the extra details, even zippers and buttons. Crinkled textures wrap the body, and the diagonal tailoring underlines the natural drapability. Lucie and Luke Meier had a baby girl in June, which allowed the designer to integrate the vision of wonderful future into the minimalism to express the personal emotions. Therefore, Lucie and Luke applied brighter colors and looser tailoring in S/S 2022 to pursue the pure high quality and inject the warm mood.
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2021-09-24 50610
Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti
Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. S/S 2022 collection used butterfly to present the elegant, confident and resilient postures and exude the lightweight yet high-quality romance. Butterfly photos were printed on wrapped dress and lace slip dress, and graceful miniskirt presented impressionism paintings. Knitted lace and organza crochet created a relaxing atmosphere. The colorway of this collection began from white, black and neutrals to dazzling colorfulness to present a butterfly which had broken out of the cocoon. The draped chiffon gown dress in Scuba Blue, Bright Aqua and Purple Opulence perfectly interpreted the brand attitude.
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2021-09-24 75599
Classic Heritage -- The Womenswear Runway Analysis of Max Mara
The Max Mara S/S 2022 ready-to-wear collection was inspired by the novel Bonjour Tristesse(Françoise Sagan,1954). Wearing denim shirt with a knot at waist is exactly the signature of Sagan. Griffith called it the 'Beatnik Fashion', which stimulated his luxury processes of fisherman’s workwear, cargo jacket and carpenter pants.
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2021-07-20 74243
Fashion & Art -- The Womenswear Runway Analysis of Jil Sander
The Resort 2022 collection of Jil Sander was released on July 16, which told us a dialogue between fashion and art. This collection was about individuality and uniqueness of person, and "joy" is the mood it expressed. "In everything artistic there should be something functional, and it has to be at the service of the person," said Lucie Meier, "the ideas and philosophy behind the Bauhaus movement became relevant references for us." Each piece was given an individual character, in a sort of syncopated yet quite cohesive narrative. What tied the eclectic offering together was a sense of soft playfulness, smoothing the edges of sculptural silhouettes inspired by the graphic lines of Oskar Schlemmer's Triadic Ballet costumes. Undulating ruffles, fringed tassels, feathers, studwork, and statement jewelry gave grace to neat, elegant shapes. A dramatic sleeveless black-top-and-round-skirt ensemble in guipure lace, a chic strapless trapeze dress in off-white silk gazar, and a sleek pantsuit with a detachable round capelet also in silk gazar—one of the collection's main fabrics. And the slim leather overcoat was printed with a figurative motif of dancing women, painted by an illustrator friend.
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2021-03-12 86844
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.