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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Restless Era -- The Runway Analysis of Diesel

    2024-03-14 23828

    The Restless Era -- The Runway Analysis of Diesel

    Glenne Martens launched the new Diesel 24/25AW series with a lengthy live broadcast. In an interview, he said, "We are substitutes for luxury goods, so we also hope to democratize fashion and communicate with everyone." The complex spiritual core brought about an extremely exciting season. This season, the iconic Devore floral craftsmanship and formal style blend together, with a visually striking print that naturally runs through the entire collection with classic tannin elements. Presenting a classic and playful multifaceted image of the brand.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2024-03-12 5363

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

  • Milan Fashion Week -- Recommended Womenswear Brands
  • Contemporary Wardrobe -- The Men's Runway Analysis of Neil Barrett
  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21098

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    2024-02-20 5732

    Milan Men's Fashion Week: Key Brand Recommendations (Part Two)

    The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 20561

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Passionate Speed -- The Menswear Runway Analysis of MSGM

    2024-01-22 7406

    Passionate Speed -- The Menswear Runway Analysis of MSGM

    This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.

  • Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    2024-01-20 15310

    Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    The ZEGNA 24/25 winter collection "THE OASI OF CASHMERE" takes "shaping with quality, shaping with quality" as the theme of this fashion show, expressing ZEGNA's unremitting pursuit of aesthetics and excellence. In Oasi Lab, the reshaping of matter and the reproduction of form are intertwined, following natural rhythms and repeatedly innovating cashmere fabrics, constantly evolving and innovating every quarter. Here, cashmere is considered an extremely precious and versatile fiber, with traceability, making it one of the preferred winter fabrics. The rich texture and texture of cashmere are presented through individual products, and artistic aesthetics are constantly evolving.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 35745

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • The Womenswear Runway Analysis of Jil Sander

    2023-09-28 72621

    The Womenswear Runway Analysis of Jil Sander

    Jil Sander's Spring/Summer 2024 collection breaks the norms and redefines minimalistic fashion by embracing a blend of diverse cultures and drawing inspiration from nature. Designers Lucie and Luke Meier continue to explore the essence of clothing with a mindset of breaking traditions. They consciously study various possibilities in the collection, including professional tailoring and techniques, femininity and masculinity, understated elegance and allure, and the fusion of everyday wear and high-end customization. The collection showcases a light, graceful style that embodies both formal businesswear and futuristic elements, giving pure sculptural shapes a sense of movement and substance.

  • Less is More -- The Womenswear Runway Analysis of GUCCI

    2023-09-27 76817

    Less is More -- The Womenswear Runway Analysis of GUCCI

    GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

  • Unrestrained Elegance -- The Womenswear Runway Analysis of Prada

    2023-09-25 67898

    Unrestrained Elegance -- The Womenswear Runway Analysis of Prada

    PRADA 2024 Spring/Summer Collection, presented by the creative duo of designers Miuccia Prada and Raf Simons, breaks away from conventional fashion, seamlessly integrating architectural elements and fluid visual aesthetics. This season's fashion show pays tribute to Prada's core values of craftsmanship, highlighting unique tailoring silhouettes, such as oversized shoulder suits paired with high-waisted shorts or trousers, elegantly extending to the ankles. Among these well-cut garments, delicate chiffon printed scarves and graceful organza sleeveless dresses flow throughout the entire show. Therefore, delving into this collection reveals an exploration of Prada's historical roots, paying homage to the refined skills honed over the years and the relentless pursuit of innovation.

  • Street Dance -- The Menswear Runway Analysis of 44 Label Group

    2023-08-18 41322

    Street Dance -- The Menswear Runway Analysis of 44 Label Group

    In this season, the 44 Label Group team packs their bags and embarks on a world tour, examining the lives on the road and the lifestyle of music professionals. Through this journey, they concluded that many people dress in utilitarian clothing, prompting individuals like Kobosil to start producing this style of clothing. On the runway, you can see fashionably dressed band managers, engineers, lighting technicians, and crew members. Models showcase their workwear in a fashion show, highlighting the effects of wearing a wrinkled garment throughout countless music nights or the worn and dirty effects of traveling from one place to another. Additionally, a designer named "AVRIL" creates a new line of shoes, inflatable handbags, and "modular" sunglasses with interchangeable lenses.

  • The Menswear Runway Analysis of Etro

    2023-07-13 41157

    The Menswear Runway Analysis of Etro

    Etro's 2024 Spring/Summer men's collection draws inspiration from ancient prophecies and imagery. The designer happened upon a 17th-century masterpiece, "Iconologia" by Cesare Ripa, during a visit to an old bookstore in Messina, which depicted allegorical images of vice, virtue, and qualities. This book became the wellspring of inspiration for his 2024 Spring/Summer collection. The elements from the book come alive through relaxed tailored suits, fuzzy vests, football shirts paired with button-up shirts, and thick blanket-like outerwear. On the black runway, these elements boldly shine, greeted by the intense yellow hues of a sunset. When the light falls on the garments, one can better appreciate the intricate details adorned with embellishments, prints, or jacquard fabrics inspired by allegorical totems.

  • Unknown Wilderness - MSGM Men's Runway Analysis

    2023-07-07 69174

    Unknown Wilderness - MSGM Men's Runway Analysis

    The MSGM 2024 Spring/Summer men's collection draws inspiration from the designer's enlightening "Sogno Off Road" journey in Tanzania. This collection cleverly depicts an enchanting picture of an unexplored territory on the canvas of high fashion, seamlessly blending dreams with reality and witnessing the endless wonders of nature. The designer incorporates the beauty of sunrises and skies from the journey into the garments, skillfully combining textured fabrics with modern tailoring. Black tailored suits complement exquisite zebra and cow prints, transforming ordinary cotton into a luxurious canvas showcasing African wildlife. Models wander on the runway with handheld flashlights, as if traversing dark tunnels and heading towards dawn.

  • Milan Men's Fashion Week: Recommended Brands (Part Three)

    2023-06-28 43963

    Milan Men's Fashion Week: Recommended Brands (Part Three)

    The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2023-06-28 51765

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

  • Fluid Forms -- The Menswear Runway Analysis of PRADA

    2023-06-27 64369

    Fluid Forms -- The Menswear Runway Analysis of PRADA

    The Prada 2024 Spring/Summer men's collection is presented by Miuccia and Raf Simons. The theme is "Fluid Forms," aiming to explore the fluid relationship between the human body, the surrounding environment, and architecture. By questioning the rigidity of traditional suits, the collection seeks to break through and add fluidity and vitality to the garments, presenting the charm of different essential items for men. The runway is filled with a futuristic atmosphere, with occasionally dripping translucent fluids from the ceiling, allowing models to walk through and creating a fluid passage that separates them from the audience. The brand's spokesperson is present at the scene, showcasing an outstanding charm with a stylish interpretation of Eastern aesthetics.

  • Milan Men's Fashion Week: Recommended Brands (Part One)

    2023-06-26 47638

    Milan Men's Fashion Week: Recommended Brands (Part One)

    The 2024 Spring/Summer Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-only static exhibitions. Return is a major theme of this year's Milan Men's Fashion Week. After a four-year hiatus, Ralph Lauren will bring luxury experience with its Purple Label series, and Italian luxury brands such as Brunello Cucinelli, Canali, and Brioni will also make their appearances. Brands are coincidentally tracing back to their creative history and echoing their classic concepts, creating a new medium for the contemporary male image.

  • Oasis of Linen -- The Menswear Runway Analysis of ZEGNA

    2023-06-26 58525

    Oasis of Linen -- The Menswear Runway Analysis of ZEGNA

    Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.

  • Punk Workwear -- The Menswear Runway Analysis of 1017 ALYX 9SM

    2023-06-25 33098

    Punk Workwear -- The Menswear Runway Analysis of 1017 ALYX 9SM

    Under the leadership of Matthew M. Williams, 1017 ALYX 9SM continues to showcase its unique streetwear aesthetics at this year's Milan Fashion Week. The iconic A-line appears on different styles of tops, while hardware pieces adorn the clothing, creating eye-catching details on fabric canvases. The combination of black and white with camouflage patterns exudes toughness, while metallic colors hint at futurism. Alternatively, the casual style of gray and plaid shirts provides numerous imaginative and practical options for us to explore from the clothing color palette.

  • The Menswear Runway Analysis of Valentino

    2023-06-21 47714

    The Menswear Runway Analysis of Valentino

    Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

  • Back to Minimalism -- The Menswear Runway Analysis of Neil Barrett

    2023-06-20 35993

    Back to Minimalism -- The Menswear Runway Analysis of Neil Barrett

    Neil Barrett's 2024 Spring/Summer collection returns to the brand's minimalist DNA, drawing inspiration from industrial uniforms to meet the daily dressing needs in functional practicality. By mastering the details, it reshapes the contemporary dressing style. This season, the essence of minimalism is perfectly captured with meticulous cutting, enlarged clothing silhouettes, and the introduction of new materials to enhance the texture and add fresh elements. Colors such as lemon verbena and light blue are interspersed between silver-gray and olive-gray, creating a vivid color palette that further explores the realm of minimalism.

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Milan Fashion Week Outerwear Trend Analysis Report

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