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2024-01-26 20453
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
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2024-01-22 7406
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.
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2023-07-13 41157
The Menswear Runway Analysis of Etro
Etro's 2024 Spring/Summer men's collection draws inspiration from ancient prophecies and imagery. The designer happened upon a 17th-century masterpiece, "Iconologia" by Cesare Ripa, during a visit to an old bookstore in Messina, which depicted allegorical images of vice, virtue, and qualities. This book became the wellspring of inspiration for his 2024 Spring/Summer collection. The elements from the book come alive through relaxed tailored suits, fuzzy vests, football shirts paired with button-up shirts, and thick blanket-like outerwear. On the black runway, these elements boldly shine, greeted by the intense yellow hues of a sunset. When the light falls on the garments, one can better appreciate the intricate details adorned with embellishments, prints, or jacquard fabrics inspired by allegorical totems.
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2023-06-28 43963
Milan Men's Fashion Week: Recommended Brands (Part Three)
The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.
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2023-06-28 51690
Milan Men's Fashion Week: Recommended Brands (Part Two)
The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.
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2023-06-26 47638
Milan Men's Fashion Week: Recommended Brands (Part One)
The 2024 Spring/Summer Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-only static exhibitions. Return is a major theme of this year's Milan Men's Fashion Week. After a four-year hiatus, Ralph Lauren will bring luxury experience with its Purple Label series, and Italian luxury brands such as Brunello Cucinelli, Canali, and Brioni will also make their appearances. Brands are coincidentally tracing back to their creative history and echoing their classic concepts, creating a new medium for the contemporary male image.
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2023-06-26 58525
Oasis of Linen -- The Menswear Runway Analysis of ZEGNA
Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.
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2023-06-21 47714
The Menswear Runway Analysis of Valentino
Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.
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2023-06-20 35993
Back to Minimalism -- The Menswear Runway Analysis of Neil Barrett
Neil Barrett's 2024 Spring/Summer collection returns to the brand's minimalist DNA, drawing inspiration from industrial uniforms to meet the daily dressing needs in functional practicality. By mastering the details, it reshapes the contemporary dressing style. This season, the essence of minimalism is perfectly captured with meticulous cutting, enlarged clothing silhouettes, and the introduction of new materials to enhance the texture and add fresh elements. Colors such as lemon verbena and light blue are interspersed between silver-gray and olive-gray, creating a vivid color palette that further explores the realm of minimalism.
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2022-09-27 74540
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-07-11 76138
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.
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2022-06-22 66976
A Basketful of Summer -- The Menswear Runway Analysis of Emporio Armani
Emporio Armani took to the Milan Fashion Week stage to unveil its refined Spring/Summer 2023 collection, officially dubbed “A Basketful of Summer." "Summer is defined by lightness, in attitude and spirit lightness as immediacy and the sheer joy of living and dressing for the season: choosing clothes and accessories to throw on without too much thought,” the official collection notes read. “This collection by Emporio, the brand that Giorgio Armani has always seen as a container of possibilities, resembles a wicker basket, full of surprises that will bring the holiday spirit to the city and give any holiday the appropriate fresh and composed feel.”
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2022-01-19 77134
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
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2021-07-19 67538
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
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2021-07-16 66757
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
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2021-07-08 68536
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
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2021-03-12 86815
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
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2020-02-26 93412
Hedonist -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who constantly looks for cultural inspiration from the past, is an unconventional hedonist. This time MSGM draws inspiration from horror films (Suspiria, Profondo rosso and The Cat O Nine Tails), and pays more attention to the clothing match and the application of prints. Besides, accessories also shine brightly on the catwalk. Models are carrying colorful bags, with gloves and scarves that belong to British nobility in the 1910s, which smartly applies the retro elements of the fashion industry and reflects the romantic girl style of MSGM.
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2020-02-21 104912
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
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2019-09-21 99065
The Female Bond in The New Era--- The Catwalk Analysis of Max Mara Womenswear
In next spring, the first female agent 007 will show up. The inspiration source of Max Mara 2020 S/S garment is based on the wardrobe for this heroin. This kind of female elegance in Bond style comes from designers' praise for the new 007. In this season, Max Mara stages a wonderful "female spy" drama for us. Models are in gray workwear with the spiffy double braids like scorpion tails and lips in black and red, mysterious and elegant.
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2019-02-22 129591
Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear
On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.