Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-12 11421
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2024-03-01 6833
Contemporary Wardrobe -- The Men's Runway Analysis of Neil Barrett
Contemporary Wardrobe -- The Men's Runway Analysis of Neil Barrett
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2024-02-27 35071
Italian Modern -- The Women's Runway Analysis of Gucci
The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.
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2024-02-20 6487
Milan Men's Fashion Week: Key Brand Recommendations (Part Two)
The 24/25 Milan Men's Fashion Week has come to an end, which also confirms the continuation of rationalism. Classic is the most important theme of this season. Looking back at the ever-changing styles that were either simple, bold, or complex, Milan always exudes an old-fashioned elegance, feeling the continuous support of countless people with ease, comfort, simplicity, fluency, and excellent quality. No matter how the trend changes, Milan still adheres to craftsmanship and craftsmanship, brewing the most elegant and timeless wine.
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2024-01-26 25514
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
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2024-01-22 9996
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.
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2024-01-17 39479
Mirror World -- The Menswear Runway Analysis of GUCCI
The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.
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2023-09-28 73256
The Womenswear Runway Analysis of Jil Sander
Jil Sander's Spring/Summer 2024 collection breaks the norms and redefines minimalistic fashion by embracing a blend of diverse cultures and drawing inspiration from nature. Designers Lucie and Luke Meier continue to explore the essence of clothing with a mindset of breaking traditions. They consciously study various possibilities in the collection, including professional tailoring and techniques, femininity and masculinity, understated elegance and allure, and the fusion of everyday wear and high-end customization. The collection showcases a light, graceful style that embodies both formal businesswear and futuristic elements, giving pure sculptural shapes a sense of movement and substance.
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2023-09-27 77516
Less is More -- The Womenswear Runway Analysis of GUCCI
GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.
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2023-03-02 41165
The Flying Age -- The Runway Analysis of Emporio Armani
Emporio Armani presents 101 looks comprising a mature array of flight-ready garments at Milan Fashion Week. With flight mode activated, models wearing leather hoods and pilot goggles walked down the runway in exquisitely tailored boiler suits — belted at the waist and accented with snap pockets for a look that nods to good old flying activities.
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2023-02-20 20087
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2023-02-17 20851
The Era of Elegance -- The Runway Analysis of Giorgio Armani
Giorgio Armani is undoubtedly synonymous with luxury, constantly delivering sophisticated garments filled with elegance and class. Fall/Winter 2023 hops from season to season, showcasing dapper menswear in its purest form. The runway was delivered in gradient hues, beginning with delicate greys that quickly transform into navy and blacks with subtle hints of red.
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2023-02-14 41200
Modern & Minimalist -- The Runway Analysis of Prada Men's
The Fall/Winter 2023 Prada menswear collection, titled Let's Talk About Clothes, by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion. It champions its continuing meaning, value and significance today. Extraneous details are shorn from garments that wrap the form in a tactile exchange, against a naked body. Silhouettes are emphatic, amplified and attenuated, exploring extreme vicissitude between couture volumes through the architecture of the clothes.
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2023-02-01 62584
Milan Men's Fashion Week: Recommended Brands(Part One)
Milan Fashion Week Men's Fall/Winter 23/24 took place from 13 to 17 January 2023. This Fashion Week includes a schedule of 72 appointments, i.e. 21 fashion shows, 31 presentations, 4 digital contents and 11 events. Gucci's fashion show that opened the dances on 13 January: it was the first after the break with creative director Alessandro Michele and the first after three years that the fashion house did not show men's collections.
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2022-03-14 91064
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2022-03-02 75482
Modernistic Magic & Mystery -- The Womenswear Runway Analysis of Max Mara
Max Mara pays homage to a creative polymath whose oeuvre was overlooked for decades, and is now rediscovered. Architect, dancer, textile designer, painter and sculptor, Sophie Taeuber-Arp was that rare thing; a modernist who invested even the most everyday objects with a sense of magic and mystery. Griffiths took cues from Tauber-Arps 18th century magnum opus, The King Stag, where woodland folklore and marionette dolls shine.
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2022-01-18 71706
A Path Worth Taking – The Menswear Runway Analysis of Zegna
F/W 22/23 men’s collection was the debut after Zegna dropping “Ermenegildo” from its original name. The artistic director Alessandro Sartori drew inspirations from roads and created a new collection: ‘A Path Worth Taking’. The Zegna road originates in the mountains, and crosses Oasi Zegna, the free-access natural territory in Piedmont, Northern Italy, also known as 232. Designer explored the contemporary fashion in a gentle yet firm way. The practical, comfortable, and alternative wardrobe redefined the traditional formal wear and underlined the seamless connection between indoor and outdoor lives.
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2022-01-18 66629
Body of Work -- The Menswear Runway Analysis of PRADA
Working with architecture name OMA, Miuccia Prada and Raf Simons reimagined the Deposito of the Fondazione Prada into a stage for the exhibition of Prada‘s Fall/Winter 2022 men’s collection. Dubbed “Body of Work,” the seasonal range investigates “theater and cinema as mirrors of reality.”
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2021-03-12 86844
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
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2021-03-02 99300
70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
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2020-02-26 139801
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
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2020-02-26 93412
Hedonist -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who constantly looks for cultural inspiration from the past, is an unconventional hedonist. This time MSGM draws inspiration from horror films (Suspiria, Profondo rosso and The Cat O Nine Tails), and pays more attention to the clothing match and the application of prints. Besides, accessories also shine brightly on the catwalk. Models are carrying colorful bags, with gloves and scarves that belong to British nobility in the 1910s, which smartly applies the retro elements of the fashion industry and reflects the romantic girl style of MSGM.
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2020-02-25 95104
Surreal Glamour -- The Catwalk Analysis of Prada Womenswear
Prada creates a surreal A/W 2020 collection for future women with the theme of "Surreal Glamour". The show displays the contradiction and duality, the technical elements and classicism, the futuristic feel and the modern feel. This series uses a tough silhouette and bright colors, bringing a surreal visual presentation. The show is designed to be a surreal space, and models are walking on the catwalk.
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2020-02-24 114913
Minimalist Beauty of Purity -- The Catwalk Analysis of Jil Sander Womenswear
After the "unity of opposites" of S/S 2020 Jil Sander, this season the couple, Lucie and Luke Meier, brings the minimalist beauty of purity. The couple knows models can not fully display the emotion and temperament of clothing by just walking around the catwalk, so they put chairs in the center of the stage for models to sit down. The unique design endows the show with a different emotion. The noble feeling also brings a dramatic moment.