Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-04-09 62352
The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
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2021-03-25 18808
Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy
A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."
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2021-03-02 23569
Intimate Romance -- The Womenswear Catwalk Analysis of Marni
The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.
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2021-02-24 45164
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
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2021-02-23 36234
Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)
The A/W 21/22 menswear week has been over for a while. Influenced by the epidemic, this season still applied online releasing and a few real catwalks. Except for the canceling of New York Fashion Week and the combined catwalk of womenswear and menswear in London, many brands have made full use of creativity and launched their products in unreal digital forms. Paris and Milan are the two biggest areas of patterns this season, which presents practical and surprising patterns.
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2021-01-19 51982
Possible Feelings -- The Catwalk Analysis of Prada Menswear
A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.
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2020-10-29 74451
Absolute Perception -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.
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2020-10-29 81653
Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.
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2020-08-12 86627
Craft, Detail and Accessory -- The Comprehensive Analysis of Online Menswear Fashion Weeks
S/S 2021 menswear fashion weeks present the latest collections and wonderful creativity via live streaming and videos. Crafts, details and accessories stand out this season. In addition to conventional designs, offbeat designs also emerge. Cutouts mainly appear on knits, and the complicated craft highlights a quality sense. Frayed edges replace sharply cut voluminous structures and create a casual vibe. Buttons add highlights and fun.
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2020-08-10 78784
A New Era of Street Fashion -- The Catwalk Analysis of Off-White Womenswear
Off-White Resort 2021 collection is finished in the studio. The dancer Cartier Williams opened the fall 2020 Off-White men's show wearing a T-shirt printed with the words "I support young black businesses". Virgil Abloh stamps the phrase on a pair of gloves in the Resort 2021 collection. He recently announces that Virgil Abloh's Post-Modern Scholarship Fund will be used to support students of academic promise of Black, African American or African descent. "To me," he says, "that's just as, if not more important than dropping new clothes. The role of the designer these days should be and is different." Off-White Resort 2021 collection emphasizes fashionable cutting and color-blocking, and mixes street fashion with high-end ready-to-wear, making a strong visual impact.
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2020-08-07 88993
Back to The Essence of Clothes -- The Comprehensive Analysis of Online Menswear Weeks (Style)
Although S/S 2021 menswear week is disrupted, many brands make use of digital techniques such as video or short film to present their new seasons. Designers create more practical and comfortable items based on their thinking about current situation. From S/S 2021 four online menswear fashion weeks, we can see designs return back to the essence of clothes, pay more attention to leisure and comfort, and create practical items to meet people's physical or psychological needs.
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2020-07-31 81276
A Free Holiday -- The Catwalk Analysis of MSGM Menswear
MSGM S/S 2021 collection takes cues from Fluo: Storie di Giovani a Riccione by the Italian writer Isabella Santacroce, which tells a story of young people spending their summer days on sunny beaches and meeting again with their friends. Beside, designers also use paintings by Seth Armstrong and visual plants, reinforce the brand's aesthetics via bright color-blocking and express the new fashion attitude through layered match of varied items.
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2020-07-31 74849
Conventional and Emerging -- The Comprehensive Analysis of Paris Menswear Fashion Week
Affected by the COVID-19 pandemic, conventional fashion shows are released in emerging forms. In the past few years, people have been talking about the innovation of fashion shows, some of which has been widely used, while others are still under conceptualization or practice. In this S/S 2021 menswear fashion week, online ways especially video become the mainstream. Besides, some bold brands also hold the fashion show offline based on limited traffic and a safe distance.
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2020-03-23 145493
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
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2020-03-14 101549
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
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2020-03-07 160531
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
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2020-02-21 77388
Racing and Sailing -- The Catwalks Analysis of Tommy Hilfiger Womenswear
This season, the New York brand, Tommy Hilfiger, heads to London Fashion Week for its A/W 2020 collection. The brand keeps its vision of "vision to waste nothing and welcome all" and continues its exploration in sustainable fashion. In the A/W 2020 show, Tommy Hilfiger and Lewis Hamilton work together to create a new collection inspired by racers. More than 75% of styles are made in sustainable ways, including 100% organic cotton, recycled materials, down substitute and washed denim. The collection combines the traditional menswear of Tommy Hilfiger and the street style of Lewis Hamilton, and mixes burnt olive, neutral tones with highly saturated neon colors.
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2020-02-17 82749
Creation and Integration -- The Comprehensive Analysis of New York Menswear Fashion Week
The international fashion week held in New York every year holds supreme status in the fashion world. Many brands work together to put on a fashion feast. Exquisite cutting and creative design are displayed in this season. The concept that the future and the modern make a contrast and integrate with each other is used to present the vivid and fun design aesthetics. Coach 1941, Tom Ford and Palm Angels also put on splendid shows.
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2020-02-16 70927
Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks
On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.
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2020-02-11 72325
Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week
Every year the London menswear fashion week is a platform for new designers from Saint Martin, and these menswear shows in different styles can largely determine the fashion trends for the next year. Especially in this year, in addition to established pioneers such as Paria Farzaneh Martine Rose, supernovae brands such as Eastwood Danso and Bethany Williams are beginning to shine, which dominate almost half of the international fashion world.
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2020-02-07 90965
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
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2020-01-20 68178
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
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2020-01-07 68704
HOMO MULTIVERSALIS -- The Catwalk Analysis of Xander Zhou
XanderZhou is a personal brand created by Chinese designer Zhou Xiangyu. It newly interprets menswear through a unique perspective of visual art and outstanding tailoring. His diversified marketing philosophy has created a new business mode in China's clothing industry. At London fashion week of menswear, Xander Zhou officially unveils the A/W 2020 collection named HOMO MULTIVERSALIS. In this season, the designer shows the unknown secret, the conjecture of hyperspace and the definition of existence. He constantly asks the other self in another dimension about the concept of multi-universe and homo multiversalis.
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2019-11-18 119646
Delicacy and Utility- The Comprehensive Catwalk Analysis of Women's Leather
In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women's leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.