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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • On the Road -- The Menswear Runway Analysis of DIOR MEN

    2021-12-10 55953

    On the Road -- The Menswear Runway Analysis of DIOR MEN

    Inspired by Jack Kerouac's novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century's America, and fused classic Dior's heritage with futuristic crafts for updating.

  • The Comprehensive Analysis of Menswear Runway(Style)
    Hot

    2021-11-26 47782

    The Comprehensive Analysis of Menswear Runway(Style)

    S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
    Hot

    2021-11-01 80032

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    2021-10-30 65593

    The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

  • Craft Details -- The Runway Analysis of Women's Gown Dress

    2021-10-29 67340

    Craft Details -- The Runway Analysis of Women's Gown Dress

    S/S 2022 runway has become a noteworthy direction for designers. This report centers craft details and accessories to extract the gown dresses from runways and inspire the design in the next season. Voluminous sleeves, details and silhouettes of dress, and feather decorations create an airy touch; jacquard, embroidery, and textured fabrics improve the quality of minimalist styles; cutouts and proper bare-skin design provide sexy elements; besides, handmade accessories like gemstones and beads are also eye-catching.

  • Style -- The Comprehensive Runway Analysis of Women's Knitwear
    Data Reports

    2021-10-29 77110

    Style -- The Comprehensive Runway Analysis of Women's Knitwear

    Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.

  • Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    2021-10-27 69296

    Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    On the big-four S/S 2022 fashion weeks, most brands have recovered their off-line fashion show. Women's leather and fur this season use classic, understated silhouettes and delicate details to renew the classics for new-era women. Focusing on updating the design, designers accentuate the comfort and practicality of silhouettes to provide casual dressing experiences. Colorless colors take the biggest proportion, followed by brown, while blue also trends upward in S/S 2022. Besides, this report will analyze the runway trends centering silhouette, craft, material, and pattern.

  • Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    2021-10-27 65920

    Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    As a noteworthy event for designers, S/S 2022 runway started a color boom. These flamboyant and bold colors interpreted liveliness and tension. Colorless colors revealed a distinct downtrend comparing with S/S 2021. This report mainly focuses on the analysis of chromatic colors. According to the data, warm tones have increased clearly year-on-year, while cool ones trend downward; reds and greens take precedence, when blues and purples step back.

  • Color Analysis of Menswear Runway(Purple Series)
    Hot

    2021-10-13 51143

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    2021-10-09 66295

    Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    Founded by Miuccia Prada in 1992, MIU MIU released its S/S 2022 collection in Palais d'Iéna. Twisted white runway separated the space and exposed most part of the original architecture. Guests were sitting in ergonomic work chairs and the show treated us to a back-to-work wardrobe for the post-pandemic age. Blue shirt, sweater, khaki trousers and black belt completed the first look of this collection and brought the office atmosphere to the show. These signature office items, such as shirt, polo shirt, jacket, suit, suit dress and pencil skirt, were shown one after another. Based on the basic definition, Miuccia Prada was exploring the relationship between clothing and body. Familiar items lifted the waistline of upper body and lowered the waistline of bottoms to reveal a different body proportion and expose the midriff. Raw-edged cut hemline, white undershirt and faded sweater were casual and rebellious. Besides, the pointed head of loafers injected sharpness into the general looks.

  • The Color Analysis of Menswear Runway丨Neutrals
    Hot

    2021-09-28 46254

    The Color Analysis of Menswear Runway丨Neutrals

    Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.

  • The Day of Baseball Game -- The Womenswear Analysis of BOSS

    2021-09-27 52525

    The Day of Baseball Game -- The Womenswear Analysis of BOSS

    The label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS is the main line of the company, which focuses on the outfits for office workers. However, a large style transformation was made in S/S 2022. BOSS put emphasis on the youthful culture and released a collaboration with Russell Athletic. Inspired by the baseball game, the runway was set at Kennedy Sport Center in Milan to fuse fashion show with sport together and revive the retro fashion. In this season, BOSS focused on a group of street teenagers to capture the passionate moments of team sport.

  • An Ode to Youth Culture -- The Womenswear Runway Analysis of Coach

    2021-09-14 67079

    An Ode to Youth Culture -- The Womenswear Runway Analysis of Coach

    Coach returned to the fashion week on September 10 and released its latest S/S 2022 couture collection. Its special programme-"Coach TV: Public Access"-was broadcast live on official platform. Celebrities from Coach family, such as Jennifer Lopez, Michael B. Jordan and Kimura Mitsuki, have made a guest appearance. The S/S 2022 collection was showcased at the Pier 76 in Hudson River Park, Manhattan. Bonnie Cashin, the godmother of the Coach brand, casts a long shadow over much of current chief creative officer Stuart Vevers's work at Coach. The new collection is an ode to the youth culture, which conveys the spirit of the 80s through colorful aged filters. Attitude, energy and graphic rebuild the classics and elements of Bonnie Cashin. Exquisite inherited processes are fused with novel color blocking to express the fashion attitude of Coach. Wide shoulder lines and cuffs, lively colors and denim elements feel the retro touch and handsomeness.

  • Color Analysis of Menswear Runway -- Blue

    2021-09-08 57945

    Color Analysis of Menswear Runway -- Blue

    Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.

  • The Comprehensive Analysis of Mens' Knitwear Runway -- Color

    2021-08-07 52820

    The Comprehensive Analysis of Mens' Knitwear Runway -- Color

    According to the data analysis of the key colors of S/S 2022 men's knitwear runway, classic brown and white are still the noteworthy tones. The application of colorfulness has been more popular on S/S knitwear. Blue(10%) and yellow(16%) occupy the most proportions among bright colors, followed by green and red. Besides, grayish pastel colors(25%) have always been the key of spring and summer.

  • Greetings from Antwerp--The Analysis of Dries Van Noten Menswear Runway

    2021-08-05 71074

    Greetings from Antwerp--The Analysis of Dries Van Noten Menswear Runway

    “Greetings from Antwerp”, Dries Van Noten’ s Spring/Summer 2022 menswear is full of emotional connection and unlimited respect for the city’s freedom and carefree fun. The team of Dries Van Noten went to 56 landmarks in Antwerp to take snapshots in three days, capturing static and dynamic images of the models wearing new items this season and the surroundings around them. Mr. Dries Van Noten said, “Through my work here I have had the pleasure of reliving Antwerp over again through the lives of the International members of my team who have come to live here with us. With this collection, we see Antwerp through the eyes and photographs of international residents of the city, members of my design team. It is always interesting to see what captivates their attention and how the city we know speaks to them.”

  • The Comprehensive Analysis of Women's Knitwear Runway -- Key Design Element

    2021-08-04 93000

    The Comprehensive Analysis of Women's Knitwear Runway -- Key Design Element

    The data analysis is made on the knitted yarn, pattern and craft of CR 2022 womenswear runways. The yarn application of this season is variable. From plain fancy yarn to glossy yarn and plush yarn, different textures create diversified knitwear styles. In pattern design, stripe has become a noteworthy element, occupying 32%. Smart casual knitwear is increasingly using leopard prints. Stitching(42%) is still the most popular craft of knitwear, followed by eyelet texture(27%). Gloss is the key point of decorations, and decorative diamonds endow knitwear with a high-class entry-luxury feel.

  • Outdoor Explorer--The Analysis of Paul Smith Menswear Catwalk

    2021-08-03 67367

    Outdoor Explorer--The Analysis of Paul Smith Menswear Catwalk

    The Paul Smith S/S 2022 menswear collection takes outdoor adventure as the theme, celebrating the spirit of exploration, exploring the charm of nature, and reinterpreting the unique British classics. This collection explores the connection between clothing and nature, highlighting the fresh spring feeling. The color is inspired by the atmospheric changes that occur between dawn and dusk, showing the changes in the sky from sunrise to midnight; The design draws inspiration from retro tents, presenting brightly colored stripes on clothing; in addition, the prints of natural elements also signal the arrival of spring.

  • BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani

    2021-07-19 63091

    BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani

    Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.

  • Natural Healing -- The Menswear Runway Analysis of AMBUSH

    2021-07-18 56574

    Natural Healing -- The Menswear Runway Analysis of AMBUSH

    Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.

  • S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part Two)

    2021-07-14 63727

    S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part Two)

    S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including some designer brands and niche brands.

  • S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    2021-07-13 71578

    S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.

  • The Color Analysis of Menswear Runway (Green Series)

    2021-07-12 77609

    The Color Analysis of Menswear Runway (Green Series)

    One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.

  • The Color Analysis of Menswear Runway (Yellow Series)

    2021-07-09 69533

    The Color Analysis of Menswear Runway (Yellow Series)

    Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.

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