Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Fashion week
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Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks
On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.
Return of The Elegant Advanced Customization -- The Comprehensive Analysis of Paris Menswear Fashion Week
At the beginning of 2020, the novel coronavirus upsets our life. The outbreak is still there, but fashion never stops. For A/W 20/21 Paris Menswear Fashion Week, the collaboration collection of shoes with clothing decreases in this season, and is replaced by the rich and novel sophisticated looks. Street fashion style drops, and menswear tends to be retro and elegant, maybe because people are tired of the street style and tend to long for the elegant advanced customization. Many suits with exquisite cutting and meticuous fabrics emerge on the catwalk.
Business Leisure -- The Comprehensive Analysis of Men's Leather/ Fur
On A/W 20/21 catwalks, retro natural colors and neutral intellectual colors co-create rich and calm business color palette. Compared with last season, cold industrial colors have a stronger effect. For instance, grey and blue become key colors for men's leather and fur. People no longer pursue the minimalist comfort only, and pay attention to the exquisite and elite fur. There are classic and simple silhouette designs on catwalks. And we also need to pay attention to irregular splicing and collar details.
Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week
If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.
Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week
Every year the London menswear fashion week is a platform for new designers from Saint Martin, and these menswear shows in different styles can largely determine the fashion trends for the next year. Especially in this year, in addition to established pioneers such as Paria Farzaneh Martine Rose, supernovae brands such as Eastwood Danso and Bethany Williams are beginning to shine, which dominate almost half of the international fashion world.
The Minimalist Commuting -- The Catwalk Analysis of N.Hoolywood Menswear
N.Hoolywood was founded in 2002 by the Japanese designer, Daisuke Obana. As a high-end fashion brand of Japanese Hi-Casual, N.Hoolywood's catwalk shows are usually themed, but this time Obana chooses simple, and fashion-conscious clothing to create an interesting collection. The A/W 20/21 collection of N.Hoolywood works with the artist, Tsuneta Daiki who plays a solo cello at the show. It is also a memorable collection designed to celebrate the 10th anniversary of the brand's move to New York.
Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear
This season Zegna redefines the beauty of tailoring. From the perspective of diversified integration, Zegna creates a neat and layered silhouette, and interprets exquisite tailoring skills of the brand. And it also pays more attention to the echo between details and cutting. The flip and patch pocket are ergonomic, showing the outstanding practicality of this series. The Ermenegildo Zegna XXX series always upholds the concept of sustainability, and so does this show. Zegna works with American multimedia artist Anne Patterson, and weaves extra fabrics into thousands of ribbons to create a giant cube, realizing the perfect combination of artistic aesthetics and environmental protection.
Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear
Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes
Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
Retro Futurism -- The Catwalk Analysis of Fendi Menswear
The A/W 2020 menswear collection of Fendi has a theme of New Normal. The show is inspired by Retro-futurist, and has a background of high-tech and minimalist white stage. Menswear shows up in tonal order: from heavy black and gray, to gentle khaki, to light yellow and white in the end, and the overall style tends to be formal. Silvia Venturini Fendi reshapes the classic items and brings them back. She thinks it's a great idea to stop in time to review these seemingly insignificant but classic items.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Return of Female Self-awareness -- The Catwalk Analysis of Fendi Womenswear
In S/S fashion weeks, new femininity began to take shape, and this Pre-fall series reinforces it. Silvia Venturini Fendi hides a side of freedom and rebellion. Her gift for subtlety and cleverness shapes the brands' style and endows the brand with unconventionality and uniqueness. Now she is in charge of Fendi and brings creative designs. Although works of Karl Lagerfeld also have similar spirits, Venturini Fendi adds her own style. She uses softer style to smooth out the edges, and the brand is more feminine, more graceful and gentler.
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
Individuality- The Comprehensive Analysis of Seoul Fashion Week
Although Seoul Fashion Week is not as popular as the four fashion weeks, it is gradually on the right track to become an important indicator of Korean fashion. With the popularity of individual style, there are a lot of mixed styles in Seoul Fashion Week. Usual splicing and sets still take the main part. The style made of sheer breaks the gender boundary and shows the different charm of men.
Learned And Refined Gentlemen-- The Comprehensive Analysis of Paris Fashion Week
The Paris Fashion Week is highly artistic and inclusive and Paris is also the most romantic fashion city. Many brands present their unique charm. And designs breaking the gender boundaries increase gradually. The layered and lively senses are fully displayed. The practicality is focused. More elegance and romance are given to men in Paris.
Peaceful And Free-- The Comprehensive Analysis of Milan Fashion Week
There are several unexpected designs in menswear of S/S 2020 Milan Fashion Week. Designers want to break gender boundaries. They make use of rich colors, the ingenious applications of pattern, style changes and the wonderful imagination about the futurism to highlight the balance between the creation and the practicality to wear. Then the fashion becomes dazzling but approachable.
Innovation-- The Comprehensive Analysis of London Fashion Week
The S/S 2020 fashion has passed by London. There are always unexpected designs in London Fashion Week which is famous for its avant-garde design. London Fashion Week is considered as "the most British and elegant" fashion show. Each season of London Fashion Week is full of expectations. Your curiosity can be satisfied by the comfortable and practical style, the bizarre style, the modern style. And in terms of menswear for this season, Burberry fashion show is the key of London Fashion Week. Especially after the succession of Riccardo Tisci, the established brand becomes fashionable and young.
Diversified Mixing-- The Comprehensive Analysis of New York/ London Catwalks for Womenswear Knitwear
S/S 2020 New York Fashion Week has less excessive commercialization and displays different brands' charm in more aspects. However, London is more practical to wear compared to the past. Based on the similarities of these two fashion weeks, the comprehensive analysis of New York Fashion Week and London Fashion Week is made. We forecast styles and analyze data from four aspects of colors, styles, crafts and pattern to present the most latest and practical styles in a more direct and straightforward way.
Artistic Italian Merging -- Comprehensive Analysis of Men's Knitwear in Milan Fashion Week
Sustainability is key for S/S 2020 Milan Fashion Week. Ermenegildo Zegna, Corneliani, Marni and SUNNEI all used space environment to interpret new collections. Artistic and gentleman-style Italian styling is dominant. This report analyzes S/S 2020 Milan Fashion Week in color, style, craft, stitch&yarn.
The Gender-Neutral Aesthetic -- Comprehensive Analysis of Catwalks on Men's Leather&Fur
S/S 2020 menswear catwalks mix athleisure and smart silhouettes. Bold and soft colors further the free and cosy style. Unique yet harmonious panelling and contrasting colors are utilized to create a gender-neutral casual style. The colors and details of leather&fur garments move towards youthfulness. Hoods and drawstrings are often seen in leather garments. Young designers prefer unisex designs with standout waist details, creative patterns and appliques.
Renewed Vintage Elements -- Comprehensive Analysis of Kidswear in the Florence Fashion Week
The vintage style makes a strong comeback. On S/S 2020' Florence catwalks, vintage elements were renewed. Apartment combines artistic illustrations with embroidery; Manila Grace merges the workwear style with florals, and retro polka dots meet fashion letters. TUC TUC's broad-leaved plants and animals elements are appealing.
Summery Macaron -- Comprehensive Analysis of Menswear in S/S 2020 Paris Fashion Week
S/S 2020 Paris fashion week held more than 60 shows, seeing a 20% rise YOY. The luxe menswear brands offer newness, while young designers show unisex designs. The Chinese brands such as Li Ning go global. In S/S 2020 menswear Paris fashion week, innovation and utility are balanced out.