Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.

Shanghai Fashion Week, which officially ended last week, has been born for more than a decade. In recent years, it shows an obvious rising trend, frequently appears in our vision and widely affects the younger generation. We can know that from the number of visitors, and brands joining the show. More and more domestic newly prominent designer brands, such as STAFFONLY and Ximonlee, continue to make efforts in their own stage. Chinese fashion brands such as ROARINGWILD, FMACM, FYP, NPC, Lifegoeson also appear in the fashion week to attract the attention of the younger generation.

According to data analysis of S/S 2020 four fashion weeks, the four popular styles are basically in line with four themes forecast by POP in December 2018. Four styles are as follows. 1. Hydrogen Energy conveys an attitude of relaxed sport and optimistic life. 2.Plastic-free Coast seeks for a way that people can live in harmony with the sea. 3. Make KOL analyzes the phenomenon that high-tech drives the rise of virtual KOL. 4. Mood Industry mentions industrial technology can create intelligent products which capture our expressions and sounds, and thus make responses. With the end of the four fashion weeks, the four styles also grow or keep steady. And we can also see street fashion and functional style increase.