Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-07-23 63055
Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering
The Japanese outdoor brand White Mountaineering, founded by Yosuke Aizawa, launched its S/S 2022 collection -- Ain't No Mountain High Enough. The blurred boundary between urban clothing and outdoor wear tries to figure out the perfect balance of comfort and functionality. The shirt, jacket, utility vest and trousers of this S/S collection all apply the classic colors of autumn. Bomber jacket and more formal tailoring occupy a large proportion of this collection, which not only satisfies the needs of city life and also allows the wearers to explore more unpredictable outdoor places.
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2021-07-13 71704
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
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2021-06-01 70143
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
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2021-03-25 74316
A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain
Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.
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2019-12-04 91189
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
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2019-10-24 96236
RISING CHINA- The Comprehensive Analysis of Menswear in Shanghai Fashion Week
Shanghai Fashion Week, which officially ended last week, has been born for more than a decade. In recent years, it shows an obvious rising trend, frequently appears in our vision and widely affects the younger generation. We can know that from the number of visitors, and brands joining the show. More and more domestic newly prominent designer brands, such as STAFFONLY and Ximonlee, continue to make efforts in their own stage. Chinese fashion brands such as ROARINGWILD, FMACM, FYP, NPC, Lifegoeson also appear in the fashion week to attract the attention of the younger generation.
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2019-10-09 109667
Fashion and Styles -- The Comprehensive Analysis of Four Womenswear Fashion Weeks
According to data analysis of S/S 2020 four fashion weeks, the four popular styles are basically in line with four themes forecast by POP in December 2018. Four styles are as follows. 1. Hydrogen Energy conveys an attitude of relaxed sport and optimistic life. 2.Plastic-free Coast seeks for a way that people can live in harmony with the sea. 3. Make KOL analyzes the phenomenon that high-tech drives the rise of virtual KOL. 4. Mood Industry mentions industrial technology can create intelligent products which capture our expressions and sounds, and thus make responses. With the end of the four fashion weeks, the four styles also grow or keep steady. And we can also see street fashion and functional style increase.
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2019-09-30 84212
Peaceful And Free-- The Comprehensive Analysis of Milan Fashion Week
There are several unexpected designs in menswear of S/S 2020 Milan Fashion Week. Designers want to break gender boundaries. They make use of rich colors, the ingenious applications of pattern, style changes and the wonderful imagination about the futurism to highlight the balance between the creation and the practicality to wear. Then the fashion becomes dazzling but approachable.
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2019-06-24 163218
A Changeable Age -- Comprehensive Analysis of Womenwear Catwalks
Statement styling and reshaped classics go across the Resort 2020 Catwalks. The boundaries between all categories blurred. Rune arts and athleisure appear. Pleats, ruffles, layering, patchwork and tying are incorporated. The show created a inclusive vibe.
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2019-06-20 88663
The Industrial Revolution -- A-Cold-Wall
A-Cold-Wall's S/S 2020 collection is called MATERIAL STUDY FOR SOCIAL ARCHITECTURE. Designer Samuel Ross continues the industrial cold mood. Fabrics and materials include real architecture materials like clay, lead, water and glass. Rich materials, diversified industrial styles and images of construction workers are combined to update the industrial style.
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2019-06-18 86941
Optimism -- Analysis of Prada Menswear Catwalk
The futurism in the 1980s has been a firm belief. The outdated cassettes and video cameras are only decorative. Prada's logo conveys a combination of vintage and futuristic styles. Black nylon calls for innovative images.
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2019-06-13 90326
Post Human Era -- C2H4 Los Angeles
Post Human Era is evolved from last season's transhumanism. The setting is in 2030 when there are new and strange things. Memory and time are used as standards to differentiate humans. The post human era is made up of the civilian class, HDS class and elite class. Function, tech-tility, deconstructed prints, irregular edges and layering are underlined.
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2019-04-11 124601
Play with fashion -- Comprehensive Analysis of A/W 19/20 Kidswear Catwalks
Play with fashion -- Comprehensive Analysis of A/W 19/20 Kidswear Catwalks
