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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
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    2021-11-01 80032

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    2021-10-30 65593

    The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

  • Craft Details -- The Runway Analysis of Women's Gown Dress

    2021-10-29 67369

    Craft Details -- The Runway Analysis of Women's Gown Dress

    S/S 2022 runway has become a noteworthy direction for designers. This report centers craft details and accessories to extract the gown dresses from runways and inspire the design in the next season. Voluminous sleeves, details and silhouettes of dress, and feather decorations create an airy touch; jacquard, embroidery, and textured fabrics improve the quality of minimalist styles; cutouts and proper bare-skin design provide sexy elements; besides, handmade accessories like gemstones and beads are also eye-catching.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)
    Hot

    2021-10-29 68402

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    2021-10-27 69296

    Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    On the big-four S/S 2022 fashion weeks, most brands have recovered their off-line fashion show. Women's leather and fur this season use classic, understated silhouettes and delicate details to renew the classics for new-era women. Focusing on updating the design, designers accentuate the comfort and practicality of silhouettes to provide casual dressing experiences. Colorless colors take the biggest proportion, followed by brown, while blue also trends upward in S/S 2022. Besides, this report will analyze the runway trends centering silhouette, craft, material, and pattern.

  • Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    2021-10-27 65936

    Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    As a noteworthy event for designers, S/S 2022 runway started a color boom. These flamboyant and bold colors interpreted liveliness and tension. Colorless colors revealed a distinct downtrend comparing with S/S 2021. This report mainly focuses on the analysis of chromatic colors. According to the data, warm tones have increased clearly year-on-year, while cool ones trend downward; reds and greens take precedence, when blues and purples step back.

  • Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear
    Hot Data Reports

    2021-10-22 70607

    Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear

    Through the data analysis of S/S 2022 knitwear items, crafts & details, yarns & stitches, and patterns, we refine the trending points for knitwear on the latest runways.

  • When the Sun Sets -- The Womenswear Runway Analysis of Hermès

    2021-10-10 63818

    When the Sun Sets -- The Womenswear Runway Analysis of Hermès

    The reveal of the Hermès S/S 2022 runway happened all the way out at Le Bourget airport—the climax of a show which Nadège Vanhee-Cybulski planned as an immersive experience conveying optimism, the sun, and hope. A panorama of mobile panels of sunshine yellow—hand-painted color-fields by the artist Flora Moscovici were gliding slowly around the perimeter as models walked. It provided a calming backdrop for viewing the collection which was, on one level, "about solar glow and how positive it is," and, on another, about Vanhee-Cybulski's thoughts on how women will want to dress for re-entering the world.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 56048

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

  • Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    2021-09-30 71168

    Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show's scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60's runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan's long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.

  • Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA

    2021-09-26 59470

    Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA

    The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Seduction, Stripped Down is the name Prada and Simons gave to the collection. Complex historical elements were rebuilt to be modernized and simple to interpret the embrace and subversion of sexiness. Bra cups and corset bones were fused with knitwear, outerwear and dress by modernized designs to feel solemn, sexy and harmonious; evening gown was simplified to reach a balance between seduction and minimalism; raw or distressed leather jackets and tiny duchesse satin miniskirts presented the interplay of elegancy and punk. Miuccia and Raf created a fantastic and realistic renewing process by deconstructing and regrouping daywear with gorgeous clothing.

  • Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti

    2021-09-24 30490

    Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti

    Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. S/S 2022 collection used butterfly to present the elegant, confident and resilient postures and exude the lightweight yet high-quality romance. Butterfly photos were printed on wrapped dress and lace slip dress, and graceful miniskirt presented impressionism paintings. Knitted lace and organza crochet created a relaxing atmosphere. The colorway of this collection began from white, black and neutrals to dazzling colorfulness to present a butterfly which had broken out of the cocoon. The draped chiffon gown dress in Scuba Blue, Bright Aqua and Purple Opulence perfectly interpreted the brand attitude.

  • Recreate the Classic -- The Womenswear Runway Analysis of VICTORIA BECKHAM

    2021-09-23 35581

    Recreate the Classic -- The Womenswear Runway Analysis of VICTORIA BECKHAM

    VICTORIA BECKHAM is a couture brand founded by the famous British singer and apparel designer Victoria Beckham in 2008. Neat and tight silhouette, Roland Mouret's hourglass dress, long zipper and body-fitted tailoring are the signature designs. The S/S 2022 ready-to-wear collection took its tight-fit feminine tailoring and classic designs to the extreme. Especially, the plaid pattern and shirt-style coat perfectly combine women's neatness with minimalist silhouettes to reveal the core design concept of VICTORIA BECKHAM.

  • Elegant Holiday -- The Womenswear Runway Analysis of Altuzarra

    2021-09-15 63122

    Elegant Holiday -- The Womenswear Runway Analysis of Altuzarra

    Altuzarra is a luxury women's ready-to-wear and accessories collection, launched by Joseph Altuzarra in 2008. The brand is known for its silhouette with delicate curves, which accentuates designers' extraordinary understanding of female body. Joseph Altuzarra once won the CFDA/Vogue fashion foundation in 2011, and his signature exquisite tailoring was deeply loved by fashionable females on a global scale. Knotting, weaving and shibori dyeing were shown in the S/S 2022 ready-to-wear collection to present an elegant and delicate holiday.

  • Oasis Party -- The Womenswear Runway Analysis of Ulla Johnson

    2021-09-13 64050

    Oasis Party -- The Womenswear Runway Analysis of Ulla Johnson

    The namesake fashion label ULLA JOHNSON was founded by 2000, which features complex details and exquisite tailoring. Ulla Johnson never relaxes the attention to details and the passion of natural fabrics, pretty decorations and styles. The S/S 2022 collection presented all the well-known elements of ULLA JOHNSON, including ruffle, printing, tie-dyeing and shell embroidery.

  • Vintage Lover -- The Womenswear Runway Analysis of Sportmax

    2021-07-21 73657

    Vintage Lover -- The Womenswear Runway Analysis of Sportmax

    Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.

  • The Comprehensive Runway Analysis of Women's Knitwear(Color)

    2021-07-16 81123

    The Comprehensive Runway Analysis of Women's Knitwear(Color)

    According to the color proportion of women's knitwear on Cruise 2022 runways, classic brown(12%) and white(18%) are still important; And the application of bright colors shows a rising trend. Red(20%) and yellow(17%) are used the most, followed by green(14%), blue(10%) and also the noteworthy purple(9%).

  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 84598

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • Aria -- The Womenswear Catwalk Analysis of GUCCI

    2021-04-20 97899

    Aria -- The Womenswear Catwalk Analysis of GUCCI

    100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.

  • Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    2021-03-18 76110

    Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

  • Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    2021-03-09 71946

    Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani

    Giorgio Armani once again improves the classic styling in this A/W collection. Nocturnal is the theme of womenswear which keeps the accurate fluent lines and integrates more elegant and leisurely elements. It allows wearers not to disguise and to be themselves at ease. Influenced by the epidemic, Mr. Armani canceled the traditional runway and invited no audience. The A/W 21/22 collection was still released online through network streaming. The huge white Armani logo echoes the monochrome black square stage. And the overall dark runway environment brings the unique modern mystery. The green gorilla Uri is at the center of the whole runway, and it is the copy vision of the artwork of Marcantonio Malerba. Uri means "My flame and my light", which not only shows Mr. Armani's love for animals and nature and his intense environmental awareness, but also creates a unique oasis for the bright Milan. At the end of the show, Mr. Armani took a group photo with the green gorilla Uri, which called on people to love fashion and protect nature at the same time.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 88334

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 68169

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 95999

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

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