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2021-04-20 102738
Aria -- The Womenswear Catwalk Analysis of GUCCI
100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.