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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 86791

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 105727

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 81139

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 86844

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 86334

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 90211

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 99300

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    2021-02-26 94438

    Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

  • The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    2021-02-01 88835

    The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

21/22AW Ready-to-Wear Overcoat Trend Analysis Report

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