Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-04-16 88955
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
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2021-04-09 105727
The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
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2021-03-25 64955
Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy
A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."
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2021-03-02 62855
Intimate Romance -- The Womenswear Catwalk Analysis of Marni
The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.
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2021-02-24 76180
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
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2021-02-23 89841
Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)
The A/W 21/22 menswear week has been over for a while. Influenced by the epidemic, this season still applied online releasing and a few real catwalks. Except for the canceling of New York Fashion Week and the combined catwalk of womenswear and menswear in London, many brands have made full use of creativity and launched their products in unreal digital forms. Paris and Milan are the two biggest areas of patterns this season, which presents practical and surprising patterns.
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2021-01-19 73637
Possible Feelings -- The Catwalk Analysis of Prada Menswear
A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.
