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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 86791

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    2021-04-16 88955

    A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 105727

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    2021-03-30 88811

    A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    British fashion brand Stella McCartney released its A/W 2021 collection blending fantasy and reality inside an industrial architecture. This collection embodies a collective yearning among Stella women to get dressed up and go out, inspired by D is for Desire from the McCartney A to Z Manifesto. Bold psychedelic prints, fine geometric tailoring, 3D weaving and menswear silhouette combines tradition and charm, sports and glamour, which creates suitable clothes for fashion women who want to got out with joy during the post-epidemic period.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 81139

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-03-10 78619

    Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    Nicolas Ghesquière's Louis Vuitton released its A/W 2021 womenswear collection officially in the Paris Fashion Week. Ghesquière made a runway of the Louvre's Denon wing, his models mingling with ancient Roman, Greek, and Etruscan sculptures to the tunes of Daft Punk's mega-hit "Around the World". The hand-drawn pictures of Italian design atelier Fornasetti become the visual inspiration of A/W 2021 collection, appearing on the suit jacket, wide overcoat, vest and A-line dress. Nicolas Ghesquière's ability to process silhouette and visual effect is fully presented in A/W 2021. The outgoing printed patterns and harmonious sculptural silhouette allow people to feel the emotion of Louis Vuitton A/W 2021."I wanted something impactful, something that conveys hope and joy for what's coming next, and for people to have a good time watching," Ghesquière said."A moment of fashion." After experiencing the long-term restraint brought by the epidemic, fashion should return to its joyous mode and prepare for the revival.

  • Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    2021-03-10 113481

    Minimalist Silhouette -- The Comprehensive Analysis of Women's Knitwear Catwalks

    According to the data analysis of A/W 21/22 women's knitwear catwalks, pullover(57%) still occupies the biggest proportion, followed by cardigan(23%). Dress(9%) and suit(7%) have both improved at lot. Lady style is the main dress style to show elegant feminine temperament. Suit pays more attention on comfort. Indoor leisurely suit is suitable for multi-occasional dressing. And the rising sports trend leads to the popularity of sports suit.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 90211

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 99300

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 92893

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    2021-02-26 94438

    Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi

    The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

21/22AW Minimalist Trend Analysis Report

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