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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Exquisite Artisanship -- The Womenswear Runway Analysis of Chanel

    2021-12-20 54948

    Exquisite Artisanship -- The Womenswear Runway Analysis of Chanel

    With sweeping synergy, this season's Métiers d'Art collection read like the limited Chanel edition of connect-the-dots. Virginie Viard invited guests to Le19M, the newly opened building devoted to the workshops of the maison's artisans, where she presented her most crafts-centric collection within the very same architecture that had informed its cuts and motifs.

  • Elegant & Delicate Ladies -- The Analysis of Ermanno Scervino The Womenswear Designer Brand

    2021-10-13 12890

    Elegant & Delicate Ladies -- The Analysis of Ermanno Scervino The Womenswear Designer Brand

    Founded in 1999 by the designer Ermanno Servino and the entrepreneur Toni Scervino, the label Ermanno Scervino is known for its high-quality fabrics, luxurious embroidered fur, exquisite tailoring and ingenious decorations. This season preciousness meets the world of sport, opens up to the pragmatism of the street, while keeping the refinement, in a commentary on the thinning of barriers and distinctions, on the mixing of occasions which characterizes fashion today. The tension of opposites, the first principle of Ermanno Scervino's stylistic dynamics, becomes a dialogue between day and night, inside and out, essential and embroidered, dense and evanescent, fluid and sturdy. Lace, fringe and embroidery are the most common elements for the brand.

  • Daywear Couture -- The Womenswear Runway Analysis of Christian Dior

    2021-07-07 75023

    Daywear Couture -- The Womenswear Runway Analysis of Christian Dior

    Dior A/W 21/22 Couture Collection was released on July 5 in Paris, which was presented by the creative director Maria Grazia Chiuri and French artist Eva Jospin. The work Chambre de Soie, created by French artist Eva Jospin, provides a backdrop for the show, with lifesize embroideries displayed on the walls recalling the Indian-inspired Salle aux Broderies in the Colonna Palace in Rome. Forest, vine, rock and waterfall create imaginative and twisted scenes. The combination of lively embroidery and haute couture gown is shown on this amazing runway. The materiality of fabric becomes form, while the subversive language of embroidery is expressed in a project that becomes a performance. An energy resembling poetic pleasure, at the intersection of style, movement and attitude. Through textile research, a series of pieces, featuring an assortment of checks, tweeds, textures and different dimensions in black and white. This creation serves as a precious décor for presenting dresses with magnificent pleats, trains, and hand-woven chains that compose patterns on the body, in colors dear to Monsieur Dior, such as powder blue or nude. The singular context reinterprets the meaning of embroidery, and salutes to the exquisite craftsmanship and couture spirit of Dior.

  • Sexy & Comfortable -- The Womenswear Runway Analysis of Jacquemus

    2021-07-02 70668

    Sexy & Comfortable -- The Womenswear Runway Analysis of Jacquemus

    The French fashion house Jacquemus released its latest A/W 21/22 collection in recent days. The runway in this season brought us an aesthetics world of elegant sexual appeal and cool genderless styles. This naturally sexy and comfortable feel is extremely relaxing. Passionate pink and red tones bring joyous senses to A/W collections. The genderless tough tailoring of black styles creates hardcore looks. Rebellious design details and tailoring provide us with a series of new styles. Sexy wrap dress, cropped puffa jacket and hot suite interpret the sexy and cool wardrobe of unique Jacquemus girls.

  • The Combination of Sports and Fashion -- The Womenswear Catwalk Analysis of Lacoste

    2021-06-02 85356

    The Combination of Sports and Fashion -- The Womenswear Catwalk Analysis of Lacoste

    Maintaining the mix & match sport style of S/S 2021, Lacoste A/W 21/22 collection presents a better feeling of British style. Such large changes of Lacoste owe to their new creative director -- Louisee Trotter, who has been the first female creative director since the establishment in 1933. Sport DNA is integrated with fashionable silhouettes and mix & match mode in this season to reveal the features of personal fashion and the transition of Lacoste's sport style.

  • Genderless Teenage Culture -- The Womenswear Catwalk Analysis of Raf Simons

    2021-05-31 80269

    Genderless Teenage Culture -- The Womenswear Catwalk Analysis of Raf Simons

    Raf Simons is a namesake fashion brand founded by Raf Simons, who worked for Jil Sander, Dior, and CALVIN KLEIN. And now he joins Prada as a co-creative director. His love for rebellious teenage culture and traditional menswear allow the womenswear to have a unique masculine image. The vitality of sub-culture teenagers is fused accurately with the sharpness of classic tailoring to build an individualized and independent attitude. A/W 21/22 collection released a series of oversized clothes, which was inspired by the history and classics. Raf Simons selected six words to name this collection -- Ataraxia, Equanimity, Dichotomy, Synchronicity, Allegiance, and Devotion. Overcoat, knitwear, hoodie and transparent sweater use bright colors to echo the BGM of Kraftwerk. Heart-shaped logo, rib ornament, hand-bone bracelet, modern proportion, creative fabric, pure structure and novel shape fully reveal the evolution and maturity of the brand's iconic style.

  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 84671

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • The Comprehensive Analysis of S/S Shanghai Kidswear Fashion Week

    2021-04-30 89148

    The Comprehensive Analysis of S/S Shanghai Kidswear Fashion Week

    Taking "Theatre of Life" as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.

  • Avant-garde Fashion House -- The Womenswear Catwalk Analysis of Balenciaga

    2021-04-27 100261

    Avant-garde Fashion House -- The Womenswear Catwalk Analysis of Balenciaga

    Balenciaga becomes the fashion leader and keeps updating the fabrics through its exquisite tailoring and sewing technology. The shoulder design, cocoon silhouette and expanded oversize of Demna Gvasalia have already been the next clear identity recognition and symbol. Pre-fall 2021 collection used a short video called Feel Good to evoke people's desire for the world. The montage editing without other product and advertisement lets people feel the positive emotions. Photographer Patrick Welde selected white background, and global travel landmarks are added through post-production. The complete daily wardrobe of 2021 collection breaks the traditional division of leisure wear and formal wear to create a new category. 90.6% of plain printed fabrics have certified by the sustainable development. Most clothes are in unisex styles, and the loose tailoring is leisurely and convenient.

  • Aria -- The Womenswear Catwalk Analysis of GUCCI

    2021-04-20 97950

    Aria -- The Womenswear Catwalk Analysis of GUCCI

    100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.

  • A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    2021-04-16 87406

    A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week

    A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.

  • New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen

    2021-04-14 75303

    New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen

    Unique fabrics are hand-designed each season by founder and LVMH Prize finalist Cecilie Bahnsen, a Copenhagen native who returned to her home town to found her eponymous label in 2015 after studying at the Royal College of Art in London and working with Christian Dior, Erdem and John Galliano in Paris. Romantic and multidimensional tailoring is the brand feature. Babydoll dress and puff sleeve are the must-have elements in every season. Their extravagant puffy cuff and dress hem are fantastic and romantic. The A/W 21/22 collection The City is inspired by the open lockdown city of Denmark, combining romanticism, femininity and typical Scandi style. Handmade fabric, puff sleeve, quilting, ruffle and back ribbon are the spirit elements. Bahnsen likes to apply black and white as main tone with fairy lemon yellow, injecting eye-catching highlights into the romantic vibe. Soft knit is fused with organza and silk. This lightweight and skin-friendly style sends out the familiar Scandi vibe. Puff sleeve dress, delicate bowknot decoration, elegant wrapped tailoring and floral embroidery all present Bahnsen's ability to handle fabric and tailoring.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 101995

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    2021-03-30 87302

    A Collection Blending Fantasy and Reality -- The Womenswear Catwalk Analysis of Stella McCartney

    British fashion brand Stella McCartney released its A/W 2021 collection blending fantasy and reality inside an industrial architecture. This collection embodies a collective yearning among Stella women to get dressed up and go out, inspired by D is for Desire from the McCartney A to Z Manifesto. Bold psychedelic prints, fine geometric tailoring, 3D weaving and menswear silhouette combines tradition and charm, sports and glamour, which creates suitable clothes for fashion women who want to got out with joy during the post-epidemic period.

  • High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    2021-03-30 103894

    High-quality Craft -- The Comprehensive Analysis of Womenswear Catwalks(Craft&Detail)

    According to the catwalk data of Big Four fashion weeks, POP makes a comprehensive analysis of the change and popularity of crafts and details. Crease is the most popular craft this season, and designers add creases into clothes through various methods. Cutout is the second hottest craft, which is even under a rising trend in A/W 21/22, especially on knitwear items. The application of mock layer craft also rises, and the collision between different textures becomes the constant pursuit of designers. Besides, knit splicing is noteworthy on both garments and knitwear.

  • Glamourous Party -- The Women Catwalk Analysis of Lanvin

    2021-03-26 70379

    Glamourous Party -- The Women Catwalk Analysis of Lanvin

    Lanvin A/W 21/22 collection was presented in humor music tapes. Creative director Bruno Sialelli reinterpreted Gwen Stefani's Rich Girl(2004), and glamourous hotel hall, room, swimming pool and cars were changed into the catwalks and parties. Main golden color was combined with luxurious European decoration to provide an extreme visual feast. Bruno Sialelli combined hidden elements in the brand DNA with his memory in the early 2000s in an abstract and ideal form, which constructs a positive and delicate design tonality. Sialelli uses rhythmic and flexible pink and blue ostrich hair to provide a playful yet luxurious Lanvin girl, injecting unprecedented silhouette and wilderness into the dynamic styling. Evening for everyday. Fabrics are lustrous, tactile and sensuous: duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian maison. Lanvin also cooperates with James Rosenquist Foundation. And feminine modern prints like flowers, lipstick and pearl are applied to salute to American Pop artists' works.

  • Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    2021-03-25 64152

    Messy and Orderly Avant-gardism -- The Womenswear Catwalk Analysis of Givenchy

    A/W 21/22 Givenchy collection was released at Paris La Défense Arena. The ground was intentionally designed into wet water ground. Models' reflections in the water echoed the lights and presented a weird and fanciful feel. Givenchy breaks through its conventional design, and it applies street, dark and rebellious style instead of elegance. In the catwalk of this new collection, Matthew invited a lot of rappers to present his close relationship with street culture and hip-hop. The most iconic metal, functional and high-street elements are injected into Givenchy to build the distinctive luxurious and dark fashion aesthetic, which has successfully attracted the young generation. And even the world-famous Billie Eilish is his client. "In many ways, this collection is about a constant tension between two worlds." Matthew M Williams explained about his A/W 2021 collection,"We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks."

  • A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    2021-03-25 74316

    A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain

    Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 78783

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    2021-03-22 104563

    Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.

  • Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 98153

    Super Natural (Part One) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    2021-03-21 84698

    Super Natural (Part Two) -- The Comprehensive Analysis of Womenswear Catwalk(Pattern)

    The plant&flower element still occupies 28% of patterns in A/W 21/22 womenswear catwalks with an improvement of 7%. However, geometric shape element has increased by 17% compared with the corresponding period last year, which becomes an important design point. Technology and strip&check elements are both rising. Notably,letter, tie-dye and artistic patterns are in a shrinking trend in the latest catwalks after the popularity last year. Interior flower, illusionary geometry, soft-focus photography and crossed lines are paying attention to comfortable, technological and strong visual effects.

  • Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    2021-03-18 76130

    Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE

    The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

  • Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu

    2021-03-15 89630

    Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu

    Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.

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21/22AW Trend Analysis Report

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