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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    2021-10-22 93216

    High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.

  • The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    2021-10-20 72401

    The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.

  • Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    2021-10-11 82943

    Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    The designer Pierpaolo Piccioli decided to get Valentino into a new dimension: life. To mark the return of Valentino's ready-to-wear to Paris, he took over the old marketplace at the Carreau du Temple, and a row of neighboring cafés and restaurants opposite, to put on a joyful all-gendered show reunion symbolically blurring the distinctions between insiders and outsiders. The opening look, an organdy flower-embroidered blouse and tiny skirt, referred to Valentino Garavani's all-white collection of 1968—immortalized in a photograph of Marisa Berenson. There was a reproduction of a slim, tiger-striped maxi coat, famously worn by Veruschka the following year—and to end with, a pair of floaty, flower-printed dresses from the '70s. Designer pitched the production towards embracing Gen Zers with a proposition of a beautiful, casualized couture wardrobe designed to float between genders: lightweight taffeta tailoring in vivid colors, plethoras of dresses from minuscule and cutaway to sweeping, embroidered caftans. The mini-maxi proportion play—like billowy volumes teamed with micro-shorts—provided a translated house glamour that captured everything the TikTok generation might relate to.

  • Hysterical -- The Womenswear Runway Analysis of LOEWE

    2021-10-11 68426

    Hysterical -- The Womenswear Runway Analysis of LOEWE

    The latest collection of LOEWE was staged at the equestrian training arena of La Garde Républicaine, a historic location in the centre of Paris. Inspired by The Deposition from the Cross, painted by the Italian Mannerist artist Jacopo Pontormo in Florence 1528, the designer Jonathan Anderson said,"Neurotic, psychedelic, and completely hysterical." of his S/S 2022 collection. He tried to break the rules of LOEWE and explored the concept of draping, sculpture and color by distortion to create a new LOEWE.

  • Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    2021-10-10 68992

    Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.

  • The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    2021-10-09 86814

    The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer's lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly's wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

  • A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    2021-10-09 75399

    A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.

  • Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    2021-10-09 77057

    Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    Founded by Miuccia Prada in 1992, MIU MIU released its S/S 2022 collection in Palais d'Iéna. Twisted white runway separated the space and exposed most part of the original architecture. Guests were sitting in ergonomic work chairs and the show treated us to a back-to-work wardrobe for the post-pandemic age. Blue shirt, sweater, khaki trousers and black belt completed the first look of this collection and brought the office atmosphere to the show. These signature office items, such as shirt, polo shirt, jacket, suit, suit dress and pencil skirt, were shown one after another. Based on the basic definition, Miuccia Prada was exploring the relationship between clothing and body. Familiar items lifted the waistline of upper body and lowered the waistline of bottoms to reveal a different body proportion and expose the midriff. Raw-edged cut hemline, white undershirt and faded sweater were casual and rebellious. Besides, the pointed head of loafers injected sharpness into the general looks.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 70206

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

  • Midsummer Voyage -- The Womenswear Runway Analysis of Giorgio Armani

    2021-09-30 63426

    Midsummer Voyage -- The Womenswear Runway Analysis of Giorgio Armani

    Inspired by the love for the sea and sun, Giorgio Armani S/S 2022 womenswear presented a blue ocean on the backdrop. Maintaining the classic styles, Giorgio Armani integrated the fantastic colors of sunset with chiffon gown dress to exude tenderness and romance. Besides, many celebrities took photographs with the designer on the runway, which provided more topics for this collection.

  • Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    2021-09-30 82099

    Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior

    Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show's scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60's runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan's long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.

  • The Anatomy of Silence -- The Womenswear Runway Analysis of Sportmax

    2021-09-30 70935

    The Anatomy of Silence -- The Womenswear Runway Analysis of Sportmax

    Founded by Achille Maramotti in 1969, Sportmax is a brand which pursues fashion, freedom and avant-garde. Inspired by the musical works and theories of the post-war American avant-garde figure John Cage, S/S 2022 collection, themed 'the Anatomy of Silence', broke the limit of tradition and conveyed a creative dress attitude by corset, military decorative straps and neat silhouettes.

  • Animal Instinct -- The Womenswear Runway Analysis of BURBERRY

    2021-09-28 84555

    Animal Instinct -- The Womenswear Runway Analysis of BURBERRY

    The creative director Riccardo Tisci integrated imagination into the design to bring the BURBERRY S/S 2022 womenswear collection titled Animal Instinct. The flowing modern dreamland and immersive sensory experiences fused music, clothing with femininity and interpreted new modern stories through diversified forms. Animal elements presented by curvy printing enlivened classic trench coat; voluminous fringes set off the freedom of BURBERRY; shawl-like wide sleeves increased the elegancy and vitality of classic styles.

  • Retro Y2K Hottie -- The Womenswear Runway Analysis of  BLUMARINE

    2021-09-27 74382

    Retro Y2K Hottie -- The Womenswear Runway Analysis of BLUMARINE

    The famous Italian womenswear brand BLUMARINE was founded by Anna Molinari and Gianpaolo Tarabini in 1977. Inspired by the character Elle Woods in Legally Blonde, BLUMARINE S/S 2022 collection maintained the brand style and presented a retro fashion show once again. The young creative director Nicola Brognano has injected youthful vitality into the brand in just one year in office. The Y2K hottie style and denim ceremonial dress take us back to the millennium. Lively barbie pink and bright yellow are paired with butterflies to create a dreamland for girls.

  • The Day of Baseball Game -- The Womenswear Analysis of BOSS

    2021-09-27 67968

    The Day of Baseball Game -- The Womenswear Analysis of BOSS

    The label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS is the main line of the company, which focuses on the outfits for office workers. However, a large style transformation was made in S/S 2022. BOSS put emphasis on the youthful culture and released a collaboration with Russell Athletic. Inspired by the baseball game, the runway was set at Kennedy Sport Center in Milan to fuse fashion show with sport together and revive the retro fashion. In this season, BOSS focused on a group of street teenagers to capture the passionate moments of team sport.

  • Picnic Party -- The Womenswear Runway Analysis of MSGM

    2021-09-27 89643

    Picnic Party -- The Womenswear Runway Analysis of MSGM

    MSGM S/S 2022 runway took place in the Milan Biblioteca degli Alberi Park, which created a picnic party that brought us back to life. "Back to life, back to reality", designer presented the show by a positive summer style and acid palette. Saturated White Grape, Orange Chiffon and Pink Lemonade were really fantastic and lively. Signature ruffles were decorated in the details of shirt and jumpsuit to feel joyous and vital. Picnic blanket, fruit and little floral have been the main elements for pattern. To follow the fashion trend of being sexy, skin is bared everywhere. Cropped hoodie is paired with oversized men's suit, off-shoulder corset is combined with wide crinkled dress hem, and elastic crossed bra can be layered with printed floral sleepsuit.

  • Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA

    2021-09-26 69998

    Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA

    The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Seduction, Stripped Down is the name Prada and Simons gave to the collection. Complex historical elements were rebuilt to be modernized and simple to interpret the embrace and subversion of sexiness. Bra cups and corset bones were fused with knitwear, outerwear and dress by modernized designs to feel solemn, sexy and harmonious; evening gown was simplified to reach a balance between seduction and minimalism; raw or distressed leather jackets and tiny duchesse satin miniskirts presented the interplay of elegancy and punk. Miuccia and Raf created a fantastic and realistic renewing process by deconstructing and regrouping daywear with gorgeous clothing.

  • Luxurious & Dynamic -- The Womenswear Runway Analysis of N°21

    2021-09-25 70044

    Luxurious & Dynamic -- The Womenswear Runway Analysis of N°21

    N°21 is an Italian independent entry-luxury label founded by Alessandro Dell'Acqua in 2010, which perfectly combines the delicate tailoring of menswear with the Italian femininity. Especially, ceremonial elements were added into the latest S/S 2022 collection. Feather decorations and sequined fringes made the garment more charming and attractive. And the fusion of wildness and luxury was also the feature of this collection, such as, motorcycle denim jacket is paired with luxurious crystals while rough cable is layered with crystal tights to build the new luxurious and dynamic looks of N°21.

  • Minimalist Beauty -- The Womenswear Runway Analysis of Jil Sander

    2021-09-25 70494

    Minimalist Beauty -- The Womenswear Runway Analysis of Jil Sander

    Known for the minimalist aesthetics and simple lines, the designer of Jil Sander gets rid of all the extra details, even zippers and buttons. Crinkled textures wrap the body, and the diagonal tailoring underlines the natural drapability. Lucie and Luke Meier had a baby girl in June, which allowed the designer to integrate the vision of wonderful future into the minimalism to express the personal emotions. Therefore, Lucie and Luke applied brighter colors and looser tailoring in S/S 2022 to pursue the pure high quality and inject the warm mood.

  • Sex And The City -- The Womenswear Runway Analysis of FENDI

    2021-09-24 76017

    Sex And The City -- The Womenswear Runway Analysis of FENDI

    FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.

  • Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti

    2021-09-24 50610

    Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti

    Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. S/S 2022 collection used butterfly to present the elegant, confident and resilient postures and exude the lightweight yet high-quality romance. Butterfly photos were printed on wrapped dress and lace slip dress, and graceful miniskirt presented impressionism paintings. Knitted lace and organza crochet created a relaxing atmosphere. The colorway of this collection began from white, black and neutrals to dazzling colorfulness to present a butterfly which had broken out of the cocoon. The draped chiffon gown dress in Scuba Blue, Bright Aqua and Purple Opulence perfectly interpreted the brand attitude.

  • Classic Heritage -- The Womenswear Runway Analysis of Max Mara

    2021-09-24 75599

    Classic Heritage -- The Womenswear Runway Analysis of Max Mara

    The Max Mara S/S 2022 ready-to-wear collection was inspired by the novel Bonjour Tristesse(Françoise Sagan,1954). Wearing denim shirt with a knot at waist is exactly the signature of Sagan. Griffith called it the 'Beatnik Fashion', which stimulated his luxury processes of fisherman’s workwear, cargo jacket and carpenter pants.

  • Recreate the Classic -- The Womenswear Runway Analysis of VICTORIA BECKHAM

    2021-09-23 52914

    Recreate the Classic -- The Womenswear Runway Analysis of VICTORIA BECKHAM

    VICTORIA BECKHAM is a couture brand founded by the famous British singer and apparel designer Victoria Beckham in 2008. Neat and tight silhouette, Roland Mouret's hourglass dress, long zipper and body-fitted tailoring are the signature designs. The S/S 2022 ready-to-wear collection took its tight-fit feminine tailoring and classic designs to the extreme. Especially, the plaid pattern and shirt-style coat perfectly combine women's neatness with minimalist silhouettes to reveal the core design concept of VICTORIA BECKHAM.

  • The Birth of Girl -- The Womenswear Runway Analysis of Simone Rocha

    2021-09-22 72587

    The Birth of Girl -- The Womenswear Runway Analysis of Simone Rocha

    Simone Rocha is good at interlacing romance with classical, and its signature broderie anglaise, lace, tulle, and pearl create a unique romantic world for girls. Simone Rocha gathered us at the medieval church of St. Bartholomew the Great in the City of London to attend a processional show spun from the rituals and reality of bringing a baby into into the world. In this collection, nursing bra and front-open dress presented post-natal details; coats in lavender and rose-bud strewn brocade are sweet and lovely. Delicate broderie anglaise lace is decorated by jewelries to underline the gorgeous design. Gigantic white cotton collars with scalloped edges seemed like bedlinen and ecclesiastical altar-cloths or surplices all at the same time. Among the tutus were a couple of red geometric bags "shaped like drips of blood"; The red and black vinyl jackets and laced-up boots represented something darker about giving birth.

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2022SS Ready-to-Wear Trend Analysis Report

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