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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Menswear Runway(Style)

    2021-11-26 69806

    The Comprehensive Analysis of Menswear Runway(Style)

    S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.

  • Color Analysis of Menswear Runway(Purple Series)

    2021-10-13 67920

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • Color Analysis of Menswear Runway -- Blue

    2021-09-08 69877

    Color Analysis of Menswear Runway -- Blue

    Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.

  • The Comprehensive Analysis of Mens' Knitwear Runway -- Color

    2021-08-07 65749

    The Comprehensive Analysis of Mens' Knitwear Runway -- Color

    According to the data analysis of the key colors of S/S 2022 men's knitwear runway, classic brown and white are still the noteworthy tones. The application of colorfulness has been more popular on S/S knitwear. Blue(10%) and yellow(16%) occupy the most proportions among bright colors, followed by green and red. Besides, grayish pastel colors(25%) have always been the key of spring and summer.

  • BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani

    2021-07-19 67538

    BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani

    Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.

  • S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    2021-07-13 75843

    S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.

  • The Color Analysis of Menswear Runway (Green Series)

    2021-07-12 84884

    The Color Analysis of Menswear Runway (Green Series)

    One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.

  • The Color Analysis of Menswear Runway (Yellow Series)

    2021-07-09 76344

    The Color Analysis of Menswear Runway (Yellow Series)

    Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.

  • THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna

    2021-07-08 68536

    THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna

    Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.

  • Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES

    2021-07-02 91118

    Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES

    Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.

  • Romantic Garden -- The Menswear Runway Analysis of DIOR MEN

    2021-06-28 83703

    Romantic Garden -- The Menswear Runway Analysis of DIOR MEN

    Months after the winning of Paris in 1947, the founder of the brand Christian Dior took his latest collection to American and won the Neiman Marcus Award. When Mr.Dior, who grew up in a French rose garden, saw the vast desert and grant canyon in Texas, he was deeply attracted by this marvelous natural scenery. Inspired by this story, Kim Jones invited the Houston rapper and musician Travis Scott to present this S/S 2022 menswear collection. Memories of Christian Dior's childhood gardens are fused with the cactus-heavy Texan landscape to create a cross-cultural and cross-era fantastic runway, reviewing the artistic charm from the perspective of Dior. S/S 2022 menswear collection is the first realistic menswear show of Dior after the pandemic. Besides, the collection CACTUSJACKDIOR was named after the independent label of Travis Scott -- Cactus Jack.

  • Rome's Dawn and Dusk -- The Menswear Runway Analysis of Fendi

    2021-06-25 86552

    Rome's Dawn and Dusk -- The Menswear Runway Analysis of Fendi

    S/S 2022 FENDI menswear runway was set in the new home of the brand in Palazzo della Civiltà Italiana. From Silvia's elevated office, Fendi enjoys a dawn-til-dusk panorama of Rome's famous seven hills that's framed by the bulging Apennine mountains to the northeast and the flatness of the Tyrrhenian Sea to the west. Models are shuttling through the palazzo, and the light is changing in the city of Rome. The pale color tone echoes the spring flowers and the sky without constancy. Its accurate movements reveal the rationalism of this building.

  • Tunnel to Joy -- The Menswear Catwalk Analysis of PRADA

    2021-06-22 75793

    Tunnel to Joy -- The Menswear Catwalk Analysis of PRADA

    There comes an another collab collection of Raf Simons and Miuccia Prada after a year. PRADA S/S 2022 menswear collection conveys positive energy through slogans --"Tunnel to Joy" and "Urgency of Feelings". Sunshine, coastline and beach are main theme of this runway. The scenery of Sardinia reveals a sense of holiday. Walk out out of the twisted and turned red tunnels, PRADA boys step toward seaside, lie beside the rock and float on the clear sea. It is an encounter with the nature.

2022SS Business Leisure Trend Analysis Report

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