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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Hot Y2K Girl -- The Womenswear Runway Analysis of Sultry Virgin

    2022-04-10 87001

    Hot Y2K Girl -- The Womenswear Runway Analysis of Sultry Virgin

    Sultry Virgin is an independent Chinese designer brand founded by Xu Yan in 2020. Driven by the prevalent Y2K era, S/S 2022 collection came from a perfect holiday in the dream. Sunbath, Latin drums and cocktail constituted a seaside utopia for women. Terry fabrics, glossy ripples, braided fabrics and sexy translucent materials were mixed peacefully in the collection.

  • Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand

    2021-12-28 71791

    Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand

    C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.

  • A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney

    2021-12-27 83480

    A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney

    Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.

  • Casual yet Firm Strength -- The Womenswear Runway Analysis of The Row

    2021-12-17 71111

    Casual yet Firm Strength -- The Womenswear Runway Analysis of The Row

    Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.

  • Charming Evening Wear -- The Womenswear Runway Analysis of ROKH

    2021-12-16 62508

    Charming Evening Wear -- The Womenswear Runway Analysis of ROKH

    ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.

  • The Comprehensive Analysis of Menswear Runway(Style)

    2021-11-26 69806

    The Comprehensive Analysis of Menswear Runway(Style)

    S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    2021-11-01 110111

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Style -- The Comprehensive Runway Analysis of Women's Knitwear
    Data Reports

    2021-10-29 100552

    Style -- The Comprehensive Runway Analysis of Women's Knitwear

    Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)

    2021-10-29 89773

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)

    2021-10-27 93129

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Two)

    2021-10-25 87793

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Two)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Juliette Has a Gun -- The Analysis of YUHAN WANG The Womenswear Designer Brand

    2021-10-24 73597

    Juliette Has a Gun -- The Analysis of YUHAN WANG The Womenswear Designer Brand

    YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. "Beauty with weirdness, softness, delicacy and sensibility" says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women's vulnerability. The vaguely Western strand of her theme explained this season's horse prints among Wang's roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.

  • High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    2021-10-22 93130

    High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.

  • Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear
    Data Reports

    2021-10-22 90721

    Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear

    Through the data analysis of S/S 2022 knitwear items, crafts & details, yarns & stitches, and patterns, we refine the trending points for knitwear on the latest runways.

  • Color -- The Comprehensive Analysis of Womenswear Runways

    2021-10-21 108860

    Color -- The Comprehensive Analysis of Womenswear Runways

    The colors on runway will be an important direction for S/S 2022. From the comparison between S/S 2022 and S/S 2021, we can see that colorless colors remain the proportion, so this report will pay attention to those chromatic colors. The increasing of earthy tones is the most distinct according to the data analysis, while orange-infused reds and blues trend downward. From the chromatic colors on S/S 2022 runways, earthy tones occupy the most(27%), followed by orange & red and pastels.

  • The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    2021-10-20 72401

    The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.

  • Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    2021-10-16 99326

    Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.

  • Color Analysis of Menswear Runway(Purple Series)

    2021-10-13 67920

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • Hysterical -- The Womenswear Runway Analysis of LOEWE

    2021-10-11 68339

    Hysterical -- The Womenswear Runway Analysis of LOEWE

    The latest collection of LOEWE was staged at the equestrian training arena of La Garde Républicaine, a historic location in the centre of Paris. Inspired by The Deposition from the Cross, painted by the Italian Mannerist artist Jacopo Pontormo in Florence 1528, the designer Jonathan Anderson said,"Neurotic, psychedelic, and completely hysterical." of his S/S 2022 collection. He tried to break the rules of LOEWE and explored the concept of draping, sculpture and color by distortion to create a new LOEWE.

  • Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    2021-10-10 68955

    Red Carpet -- The Womenswear Runway Analysis of Balenciaga

    Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.

  • The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    2021-10-09 86754

    The Classic in 1990s -- The Womenswear Runway Analysis of CHANEL

    CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer's lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly's wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

  • A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    2021-10-09 75343

    A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.

  • Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    2021-10-09 76915

    Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu

    Founded by Miuccia Prada in 1992, MIU MIU released its S/S 2022 collection in Palais d'Iéna. Twisted white runway separated the space and exposed most part of the original architecture. Guests were sitting in ergonomic work chairs and the show treated us to a back-to-work wardrobe for the post-pandemic age. Blue shirt, sweater, khaki trousers and black belt completed the first look of this collection and brought the office atmosphere to the show. These signature office items, such as shirt, polo shirt, jacket, suit, suit dress and pencil skirt, were shown one after another. Based on the basic definition, Miuccia Prada was exploring the relationship between clothing and body. Familiar items lifted the waistline of upper body and lowered the waistline of bottoms to reveal a different body proportion and expose the midriff. Raw-edged cut hemline, white undershirt and faded sweater were casual and rebellious. Besides, the pointed head of loafers injected sharpness into the general looks.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 70185

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

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2022SS Trend Analysis Report

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