Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Renew the Rules -- 2018 YOHOOD Global Trend Carnival
The sixth edition of YOHOOD Global Trend Carnival was held in SWEECC from August 31 to September 2. The theme was Renew the Rules, which means it would give us more interesting fashion exhibits. Unlike last year, this fashion exhibition had two parts: The World and Rising China. It displayed fashion trends at home and abroad.
Mostly Heard Rarely Seen -- 2018 S/S Menswear Designer Brand
The high-street fashion label Mostly Heard Rarely Seen (MHRS) was founded by the emerging designer Thomas "Tomakira" Li. Originally born in Hong Kong and raised in Japan, Tomakira has developed his unique style of eastern inspired street fashion. MHRS is a reflection of the street culture that thrives in Tokyo and Hong Kong.
Street Chic -- 2018 S/S Men's Street Style
Photo prints focus on kids, women or fashion icons. The portraits feature realistic effect or computer-generated imagery.
Shirt -- 2018 S/S Men's Hot Items
Shirt is one of the hottest items in this season, let's see the top 50 styles !
Athleisure Jacket -- 2018 S/S Men's Hot Items
All men need a basic jacket, therefore, practical yet chic jackets have great commercial appeal. Paneling, drawstrings, printed letters and embroideries often appear on the back. Simple silhouettes are ideal for everyday wear.
Men's Polo Shirt -- 2018 S/S Hot Items in Market
Most of the Top 10 polo shirts are from big brands like Burberry, Givenchy, Dior Homme, Gucci and Dolce & Gabbana. Chinese smart causal brand GXG is also among the list.
2018 S/S Menswear Designer Brand -- ADER error
The Korean-based fashion brand Ader Error was founded in 2014,it gets a big hand for its unique style and premium quality, and it has more than 1,78 million followers on Instagram.
2018 S/S Women's Knitwear at Korean Market -- Playful Beading
The beaded applique is one of the popular technique, which lends a sophisticated hand-made quality. It elevates the quality of item and creates a unique style, referring to Versace's V-neck pullover.
2018 S/S Menswear at Hang Zhou Market -- Stylish Cotton& Linen
The functional pocket is emphasis of cotton & linen clothing in this season, the application of soft and comfortable fabric adds a touch of rebellion to the soft cotton & linen series.
2019 S/S Hot items Recommendation -- Top 50 T-shirt
According to the views and downloads on the web site in the first half of 2018 , the top 50 T-shirt can be a reference for item development.
2018 S/S Menswear in Guangzhou Market -- Craft & Detail
Three-dimensional prints bring tactility to T-shirts, featuring bark-like or sketchy offset prints and 3D letters.
Fast Fashion Brands -- 2018 S/S Menswear Benchmark Brand
An analysis of 2018 S/S menswear benchmark brands.
2018 S/S Women's Shirt in Market -- Simple & Elegant
The S/S 18 women's shirts feature lightweight lace pieces, deconstructed layered plackets, simple sport styles, color-blocking welts, minimalism, deconstructed stripes and back ribbons.
2018 S/S Womenswear Benchmark Brand -- Cotton & Linen (Styling & Item)
The leisure and cozy lifestyle is covetable. To echo the trend, designers provide simple and plain items. This report analyzes latest cotton and linen products of Mu, Ein and JNBY, including campaigns, hot items in malls and catwalk looks.
2018 S/S Kidswear Benchmark Brand -- MQD
Orange pink and indigo are key colors. Starfishes and shells are played out through 3D decorations, sequins or appliques. The garments employ lightweight materials such as embroidered gauze and organza, full of fun.
2018 S/S Girls' Loungewear in Market -- Sweet Girl
The shoulders, cuffs or hems of loungewear are decorated with lace pieces, delicate and ethereal.
2018 S/S Girls' Apparel in Market -- Diverse Bowknots
Large bright bowknots are bold and fun, adding newness to simple apparel.
2018 S/S Menswear Benchmark Brands -- Business Causal Style
Floral graphics are indispensable for high summer, and the business casual market is no exception. Foliage is delicate and understated, finished with artistic approaches to elevate T-shirts.
2018 S/S Menswear Benchmark Brands -- Cotton & Linen
The S/S 2018 lookbook of Donoo emphasizes a calm mood in this media-hyped world, and calls for a simple lifestyle. The S/S 2018 collection of Croquis celebrates an experimental style. The deconstructed design continues to prevail, creating minimalist and modern menswear.
2018 S/S Menswear in Tokyo Market -- Pattern & Craft
Tropical plants including palm leaves and fruits like pineapples are hot in summer, played out through contrast colors and large-scale prints. Vibrant jungles appear on menswear, delivering an exotic flavor.
Sophisticated Dress -- 2018 S/S Womenswear in Japanese Market
Dresses are key items in spring and summer. In the Japanese market, sophisticated dresses for mature women employ polka dots, paneling, simple deconstruction or brushstroke patterns to bring newness.
2018 S/S Menswear in Tokyo Market -- Hot Styles
The island resort style is important for patterns in high summer. This season, colorway is simpler and large leaves are key.