Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Brand Effect -- 18/19 A/W Men's Knitwear in Chinese Market
Famous brands including Gucci, Moncler, Fendi, Champion and Louis Vuitton have great influence on the Chinese market. Knitwear takes inspiration from the iconic elements for design development.
Stylish Sweatshirt -- 18/19 A/W Menswear Designer Brand
Color-blocking design is applied to sleeve, hood or shoulder, with mixed materials to add depth. Long lettered webbings gain traction. Fmacm uses a fine webbing to wrap around the bodice. The webbing of 7-crash extends from back to sleeves.
Leather & Fur Apparel -- 18/19 A/W Women's Hot Item in Market
Smart casual fur and leather apparel tops the list. Splicing is most used, and letters are also popular.
Sweatshirt -- 18/19 A/W Boys' Hot Item in Market
The December statistics show that sweatshirts dominate the boys' tops. Korean and Japanese styles are as popular as smart causal looks. Animals and words are key patterns, piecing and embroidery prevail.
Shirt -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot items. Smart causal shirts are key of A/W 18/19, featuring checks and stripes. White shirts with small-scale decorations are stylish and versatile.
Overcoat -- 18/19 A/W Men's Hot Item in Market
The December statistics show that business causal coats are prominent. Solid-color fabrics are key, without too many patterns. Word decorations are eye-catching.
Puffer Coat -- 18/19 A/W Women's Hot Item in Market
Padded coats in December feature smart casual and outdoor sport styles. Splicing is widely used, and words are also prevalent.
Padded Coat -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot items. Business causal padded coats dominate, while smart causal style competes with funky street design. Words, splicing and embroideries are key details.
Millennial Street Style -- 18/19 A/W Women's Sweatshirt in Market
Sweatshirts are fashion items in autumn and winter. Diverse elements update looks to entice young customers who prefer oversized, comfortable and bold design.
Sweatshirt -- 18/19 A/W Women's Hot Item in Market
The women's items in December focus on the delicate chic style. Words and photos are key patterns, and splicing is also important.
Fashion Icon Yang Mi Is Single Again
On 22 December, 2018, Yang Mi announced her divorce with Liu Kaiwei and began her new life. Yang is a mother of a daughter, but she still looks young. As a fashion icon, she works with many brands and sets trends.
Jacket -- 18/19 A/W Men's Hot Item in Market
Jackets in December feature athleisure style. Words are key patterns, and splicing also gains traction.
Ugly Beauty -- Diverse Styles of Jolin Tsai
Jolin Tsai released her new album "Ugly Beauty" on 26th December, using music to express herself. In this album, she shows her dark side and negative emotions. Jolin faces up with her imperfection and decides to be true to herself.
Stylish Leisurewear -- 18/19 A/W Menswear Benchmark Brand
Brands launch New Year collections for celebration. Traditional Chinese cultures inspire design, and meaningful patterns are widely used.
Cool Look -- 18/19 A/W Men's Street Style
It is important to keep cool in winter. Men wear stylish garments to enliven the cold days.
Sweater -- 18/19 A/W Men's Hot Item in Market
Based on the top 100 sweaters in the Guangzhou market, stylish and creative design is prominent. We analyze the key patterns and details in this report.
Shirt -- 18/19 A/W Girls' Hot Item In Market
Shirts are key of girls' tops in November, featuring animals, florals, checks and stripes. Bowknots and collar design add depth.
Sweet Dress -- 18/19 A/W Item of Kidswear Designer Brand
Dresses are must-haves for girls in all seasons. This time, designers update dresses with silhouettes, details, materials and techniques. High-waist shirring, vivid ruffle, sheer fabric and splicing personify items.
A-Cold-Wall* -- 18/19 A/W Menswear Designer Brand
A-Cold-Wall* has created a special collection for Matchesfashion.com. The industrial-inspired range includes 14 items. The nylons are impressive because of the dyeing, teaming with geometric splicing. Black and white are key colors, accented with bright orange.