Street chic, especially Harajuku style is hot in Tokyo. It also infiltrates men's knitwear. Oversized silhouettes are key, and colors become bolder, seen in select shops and designer brands.

Inspired by 80s oversized silhouettes, polo shirts utilize slouch structures and simple details for a retro style, favored by young streetwear lovers.

In the Pre-Fall 2018 Japanese market, outers are key items. Subtle quilted coats, blazers, sport jackets, padded jackets and lightweight trench coats utilize various details to create smart causal looks.

In the pre-fall 2018 Japanese market, natural cotton and linen, soft elegance, vivid girl and leisure mix are key themes. Cotton and linen items give a comfortable touch. Soft elegant garments employ feminine laces, flowers and gauzes. Young women's apparel prefers saucy frills, delivering a vivid and youthful feel. Leisurewear incorporates different elements to add diversity.

The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.

In the pre-fall 2018 Guangzhou market, the main outerwear includes jacket, suit, trench coat and overcoat. Check is most broadly employed. Jacket is simple and comfortable; Trench coat feels gentle and draping; Overcoat features a simple style; Suit is more leisure with the addition of bright colors and flowers; There are many pockets on workwear and floral prints and drawstrings result in more functional and comfortable looks.

In the Guangzhou market, athleisure and simple deconstructed styles are key. Athleisure items utilize rich colors and mixed styles to add vibrancy. The later features deconstructed design for simple yet creative looks, emphasizing a feminine charm.

This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.

Photos are all taken in malls of Shanghai.

1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.

1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.

Based on the data of hot womenswear in August and psychological needs of consumers, we provide an analysis of three key styles for womenswear on Tmall.

Driven by the athleisure trend, stylish T-shirts, sweatshirts, casual jackets, simple and decorative denim jackets are hot items for youth. Simple items use patterns or colors to entice young customers. The items below are most popular leisure womenswear.

Croquis launches a new sportswear collection in this season. The made-in-Italy elastic fabrics are sweat-wicking and comfortable to wear, suitable for sports and fitness. Mixed sport materials with luminescent tapes are functional and decorative. Streamline silhouettes underpin an athletic feel.

Knitted fabrics with irregular surface are printed with street chic patterns, creating funky T-shirts.

In pre-fall 2018 markets, dresses are still prominent and vary in styles. Girly chic, sporty, sophisticated and cotton-linen design are key. Tweed dresses in classic silhouettes bring freshness.

Athleisure style is all the rage in the Hangzhou market. Sweatshirts, jackets, velvet items and trackpants have great commercial appeal.

In pre-fall 2018 markets, denim items emphasize details. Bright colors play an important role. Denim apparel is deconstructed and added with other materials for a strong statement. Lace panels and fringes also bring newness.

Simple and sophisticated style is also prevalent in the Hangzhou market. Plaid coats, suits, skirts, trousers and cotton-linen trench coats are versatile.

Driven by celebrities and fashionistas, stylish sweatshirts are faddish among young customers. Chic sweatshirts are well-designed. Playful illustration, fun pattern, orange yellow, bluish violet, paneling and combination of picture and text are popular in this season.

1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.