Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Casual Chic Look -- Pre-Fall 2018 Men's Street Style
Back prints create a visual impact, featuring portraits and words. Offbeat paneling is also key, resulting in cool looks.
Detail -- Pre-Fall 2018 Menswear in Hangzhou Market
Embroidered words are frequently seen in markets. Fonts are creative to bring playfulness.
Paneling -- Pre-Fall 2018 Women's Denim Apparel in Market
In the pre-fall 2018 market, denim apparel is updated with paneling. Decorative patches, layering, tone-one-tone denims, combinations of old and new and mixed materials add depth to denim garments.
Street Style -- Pre-Fall 2018 Men's Knitwear in Japanese Market
Street chic, especially Harajuku style is hot in Tokyo. It also infiltrates men's knitwear. Oversized silhouettes are key, and colors become bolder, seen in select shops and designer brands.
Key Item -- Pre-Fall 2018 Menswear in Korean Market
Inspired by 80s oversized silhouettes, polo shirts utilize slouch structures and simple details for a retro style, favored by young streetwear lovers.
Smart Casual -- Pre-Fall 2018 Women's Outerwear in Japanese Market
In the Pre-Fall 2018 Japanese market, outers are key items. Subtle quilted coats, blazers, sport jackets, padded jackets and lightweight trench coats utilize various details to create smart causal looks.
Style & Item -- Pre-Fall 2018 Womenswear in Japanese Market
In the pre-fall 2018 Japanese market, natural cotton and linen, soft elegance, vivid girl and leisure mix are key themes. Cotton and linen items give a comfortable touch. Soft elegant garments employ feminine laces, flowers and gauzes. Young women's apparel prefers saucy frills, delivering a vivid and youthful feel. Leisurewear incorporates different elements to add diversity.
GXG -- Pre-Fall 2018 Menswear Benchmark Brand
The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.
Diversity -- Pre-Fall 2018 Guangzhou Market Analysis for Women's Outerwear
In the pre-fall 2018 Guangzhou market, the main outerwear includes jacket, suit, trench coat and overcoat. Check is most broadly employed. Jacket is simple and comfortable; Trench coat feels gentle and draping; Overcoat features a simple style; Suit is more leisure with the addition of bright colors and flowers; There are many pockets on workwear and floral prints and drawstrings result in more functional and comfortable looks.
Style & Item -- Pre-Fall 2018 Womenswear in Guangzhou Market
In the Guangzhou market, athleisure and simple deconstructed styles are key. Athleisure items utilize rich colors and mixed styles to add vibrancy. The later features deconstructed design for simple yet creative looks, emphasizing a feminine charm.
Athleisure Brands (Silhouette & Style) -- Pre-Fall 2018 Womenswear Benchmark Brand
This season, athleisure items come to prominence. Palettes are bright and relaxed, with color-blocking design, drawstrings, sports materials and details to add vibrancy.
Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand
Photos are all taken in malls of Shanghai.
Streetwear Brands (Pattern & Fabric) -- 2018 Pre-Fall Benchmark Brand for Womenswear
1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.
Young Women (Color & Pattern) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. When it is getting cold, you need garments for autumn. Rainie Yang and Qi Wei chose Ochirly's new items; 2. On August 27, Li Yitong wore a Dazzle T-shirt to appear on an editorial with Qu Chuxiao who was in Dazzle trousers; 3.On July 30, Yang Zi was dressed in a black MO&Co. T-shirt; 4.On August 24, Lin Yun wore the new items of Five Plus x Nanguazi for the magazine.
Three Styles (Post 00s, 90s & 85s) -- Pre-Fall 2018 Womenswear on Tmall
Based on the data of hot womenswear in August and psychological needs of consumers, we provide an analysis of three key styles for womenswear on Tmall.
Sporty Style -- Pre-Fall 2018 Womenswear at E-commerce Market (Tmall)
Driven by the athleisure trend, stylish T-shirts, sweatshirts, casual jackets, simple and decorative denim jackets are hot items for youth. Simple items use patterns or colors to entice young customers. The items below are most popular leisure womenswear.
Croquis -- Pre-Fall 2018 Menswear Benchmark Brand
Croquis launches a new sportswear collection in this season. The made-in-Italy elastic fabrics are sweat-wicking and comfortable to wear, suitable for sports and fitness. Mixed sport materials with luminescent tapes are functional and decorative. Streamline silhouettes underpin an athletic feel.
Bright Color -- Pre-Fall 2018 Men's Knitted T-shirt Fabric
Knitted fabrics with irregular surface are printed with street chic patterns, creating funky T-shirts.
Style -- Pre-Fall 2018 Women's Dress in Market
In pre-fall 2018 markets, dresses are still prominent and vary in styles. Girly chic, sporty, sophisticated and cotton-linen design are key. Tweed dresses in classic silhouettes bring freshness.
Self Expression -- Pre-Fall 2018 Women's Denim Apparel in Market
In pre-fall 2018 markets, denim items emphasize details. Bright colors play an important role. Denim apparel is deconstructed and added with other materials for a strong statement. Lace panels and fringes also bring newness.
Sophisticated Style -- Pre-Fall 2018 Womenswear at Hangzhou Market
Simple and sophisticated style is also prevalent in the Hangzhou market. Plaid coats, suits, skirts, trousers and cotton-linen trench coats are versatile.
Recreation -- Pre-Fall 2018 Women's Sweatshirt in Market
Driven by celebrities and fashionistas, stylish sweatshirts are faddish among young customers. Chic sweatshirts are well-designed. Playful illustration, fun pattern, orange yellow, bluish violet, paneling and combination of picture and text are popular in this season.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.