Adventure Time -- LANDLORD

GXG, FAIRWHALE and Cabbeen are key smart and casual brands in China. PCACEBIRD and TRENDIANO are also well-known. Recently, the collaboration collections of those brands were hot. Panelling, print and lettering are emphasized. The relaxed short-sleeved hooded sweatshirt grabs attention. The cargo pants and polo shirt are still the direction. Crafts are more refined.

The feminine quality sweeps across the dress market. The day-to-night style and long wear are considered most. This report shows the analysis of dresses on brands, styles and details in the first half of 2019.

GENANX, a fashion-forward designer brand in Hong Kong founded in 2010, is labeled as rebellious. It never stops to challenge traditions with subversive ideas. The monochrome logo with lightning symbolizes strength, passion, innovation and subversion. Taking cues from street culture, hip-hop, art and life, designers integrate local culture and current popular elements. Ordinary elements are deconstructed and reorganized to show a unique and rebellious vibe.

Jujubong is a mixed word including Juju and Bom. Jujubong was founded in 2014 by a mother. She designed a set for her baby Juju at the age of 1. Jujubong's brand concept is simple, modern, playful and warm. Quality textiles and eco-friendly materials are used by Jujubong. For S/S 19, Jujubong still continues the elegant, classical and modern style.

In Guangzhou's wholesale markets, fashion leisure, function and niche designer brands are dominant. The Red Cotton wholesale market and white horse market are more popular. Piecing, topstitch, pattern and tapes are used widely.

Walkmans include tape readers, CD, MD and MP3. With the developing of technology, they are gradually out of date. 7440.37.1's S/S 2019 collection centers around walkmans. The shirt with homespun florals is novel, and a range of abstract graphics on tees and short-sleeved shirts and shorts add a intense retro experimental aesthetic.

System Homme is a light business menswear brand with an urban and casual take. Youthful and free elements, premium material and fashionable details are utilized to create a fresh effect. Stitches, panelling and colors are more creative and attractive.

For June's tees, smart casual dominated the market but saw a decrease. Athleisure saw a slight increase; business leisure stayed the same; the share streetwear brand decreased. Letters, animals and figures were most popular. For crafts, print ranked first, followed by splicing.

TRENDIANO's collaboration collections feature a smart and youthful edge. Patterns and panelling are also seen. The business polo shirt is smartened up. The currently popular cargo pants also come into play.

In this season's menswear fashion weeks and pitti uomo menswear, oversized silhouettes, sneakers, panelling, functional gilets and waist bags showed a popular street style, making a strong contrast with gentleman sets and leather shoes. Tailoring items and fashion apparel went hand in hand. Printed and tie-dyed shirts stood out.

SHINE MODA is a premium wedding dress brand founded in 2007, and its handmade embroidery patterns are delicate and outstanding. Improved quality fabrics and florals are often used. In this season, the inspiration came from paintings in the Renaissance, mixing retro and modern influences. The collection is calm and delicate. Simple silhouettes and rare materials are combined to feel art and innovation.

1. LEDIN joined hands with The Lion King, and prints include Simba and his friends. 2. Dizzit's pink purple knitted vest is worn over the light yellow tee, with DAZZLE's fine checked shorts and the beret in light brown. 3. DAZZLE's S/S 19 lace shirt is worn over the white tee and styled with the brown skirt. The black hat delivers a vintage message. 4. The printed dress is worn under the beige blazer. 5. Buff Monster's playful tee and the checked suits in macaron hues are combined.

According to POP's statistics about boys' shirts in June, smart casual saw a rise, holding the majority, while J-Korea saw a decrease, holding just 5%. Checks remained stable, and stripes and letters saw a slight rise. Piecing ranked first, followed by embroidery.

Simple and sophistication was dominant in June for Women's pants. Jumpsuits are most popular. The folds at the waist are important.

Recently, independent designers in South Korea attracted great attention. In this report, we recommended the most popular designer brand -- DEW E DEW. This brand is co-founded by Kim Jinyoung and Lee Sooyeon in 2014. The brand name was thought out by combining Duo, New and E, meaning two persons creating new things. The theme of its S/S 2019 collection is "the mysterious world in the earth", and the basic style is romance and novelty. Sulphur spring, flamingos and colorful butterflies, girly sheers, pleats and ruffles are all incorporated in this collection.

Lulabee -- Analysis of the Benchmark Brand for Kidswear

Detail innovation and styling are further emphasized this season for South Korean Markets. Contrasting neck edge lines feature a sporty and youthful quality. Layered ruffles and spliced lace add a summery rhythmic feel. Shirring, layering and asymmetrical shoulders add a offbeat twist. The multi-styling panelled dress delivers a girly and playful message.

Simple and cosy detailing is the direction for S/S 2019. According to POP's statistics for women's knitwear in June, simple sophistication dominated, while sports leisure saw a decrease. Youthful elegancy saw an increase. Simple and large letters, stitches and multicolored stripes are key. Elaborate stitches went up with the increasing popularity of simple sophistication. Jacquard and embroidery also played a key role.

The Rabbit Digging a Hole -- boxboxbox

VICUTU, DIDIBOY and VSKONNE are key for business casual attire. With the development of youth-led markets, these brands also start to adopt youthful designs.