The summer version of this Hangzhou women's clothing market will be fully launched in April. In addition to maintaining the mainstream minimalist Korean style in the past, this month's sports girl Blokette has shown a significant upward trend, while the proportion of new Chinese styles has decreased. Shirts, pullovers, dresses, and T-shirts are the main summer items that deserve special attention. In terms of patterns, American logos are popular, and comic graffiti and bows are also worth paying attention to.

After the ten year milestone show in the autumn and winter of 2024, Nicolas Ghesquière and Louis Vuitton embarked on a new journey. This time, the early autumn show was held at the West Bank Dragon Art Museum in Shanghai, where they collaborated with Chinese artist Sun Yidian to present many artistic designs on the runway. At the beginning, Sun Yidian's artworks kept appearing. This time, the tiger, penguin, duck, puppy, rabbit, and other animal graffiti in the preview of the big show appeared in different areas and styles on dresses, skirts, and coats. Similarly, these artworks also appeared on the bags in the hands of models.

Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands

According to the sales proportion data of Tiktok women's wear category in March, trousers are the most popular category, accounting for 16.62% of the total sales. Next is the Tang suit/ethnic/stage category influenced by the popularity of the new Chinese style, with sales accounting for 10.94%. The sales of sets/student school uniforms/work uniforms and dresses accounted for 10.09% and 6.47%, respectively. Compared with the data in January and February of 24 years, in March, Tiktok users' interest in buying Tang suits/ethnic categories and suits/school uniforms increased significantly.

In April, the main research focus on the women's sweater market was on the Hangzhou Four Seasons Youth market. The women's sweater market is located in Jiutian International Fashion City and the East Building, with a focus on high-end cashmere stalls and more youthful stalls that focus on Korean leisure. This month, Four Seasons Green has launched a new 24 spring and summer collection in the market, with a focus on sweater styles such as vests, T-shirts, and cardigans. The main styles are sweet and understated, holiday style, and new Chinese style. More details will be explained in detail below.

The main styles of this season's top beach outfits are printed beach sets and slim knit sets, suitable for strolling on the beach or engaging in light exercise, showcasing the beautiful figure of women. In terms of craftsmanship, a large number of splicing hook flowers and crochet mesh that reflect the texture of handicrafts and folk customs are used. The main elements used in the design are nautical style, geometric color blocks, European patterns, etc., which are full of artistic and retro elements. The detailed design of swimwear mainly uses metal logo decoration and thin band decoration, which not only enhances the texture of the style, but also reflects the brand's iconic design elements.