According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)

Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

Thisisneverthat was founded in 2009 by Choi Jongkyu, Cho Nadan and Park Inwook. Although thisisneverthat is a Korean brand, it has a strong American style, and aims at the retro street style and simple but versatile designs. Currently, thisisneverthat has become a way for young Koreans who pursue street fashion to express themselves, representing the Korean fashion trend culture that integrates street, art and music.

SELECTED is a sub-brand of the Danish fashion group, SELECTED. It is positioned as the fashionable and simple modern business style. Inspired by architectures, handicraft and modern art, it pays attention to details, stitches and high-quality yarns, focuses on mix & match of basic styles with new styles, and creates a brand-new urban business style.

According to data analysis of TOP 10 downloaded women's puffa jackets in January, the fashion and leisure style is the key style of this month (41%); the simple & sophisticated style is the second (38%); the young lady style decreases to 21%. For silhouettes, down jackets and the waisted style are dominant. Splicing and deconstruction are main crafts.

Concluding female stars' knitwear, Miu Miu, Chanel, Gucci and LOEWE frequently appear. So here we specially select popular styles as key recommendations.

Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.

According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.

The Chinese kidswear brand, SASAKIDS, insists on beauty, temperament and fashion. It pays attention to quality and cutting and makes use of different materials to bring surprises and beauty.

As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.

Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.

In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

The TOP list of hot brands of women's knitwear in the second half of 2019 is ranked according to users' browsing and searching interactive data. The design competition and international fashion week draw much attention on YINGER FASHION GROUP, and its subline brands, INSUN and PSALTER are prominent. The brand for lady style, Sandro, is more popular. With the increasing popularity of topics such as minimalism and environmental protection, brands such as TWIN-SET and Stella McCartney have also become more popular.

Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.

Currently, among Chinese fashion and leisure brands, GXG, Fairwhale and TRENDIANO are important in the market. PEACEBIRD, Cabbeen and Jack & Jones are also popular. Many brands still prefer to tranboundarily collaborate with others. Animal and sports elements are still key elements of this style. The minimalist woolen overcoat and colorful knitwear are prevailing, and the workwear puffa jacket is shining in this season.

The authority uses the free ranking search tool to rank top influencers of Instagram bloggers. AI does a comprehensive analysis of bloggers based on their high quality audience and true participation, resulting in a rank of the top influencers. The order of influencers in this list is based on the impact calculated by the tool, not just the number of followers. As a result, we find that some people who have a higher number of followers are lower on the list than those who we think have an influence on a small number of followers.