Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Perfection and Simplicity -- SELECTED The Benchmark Brand for Men's Knitwear
SELECTED is a sub-brand of the Danish fashion group, SELECTED. It is positioned as the fashionable and simple modern business style. Inspired by architectures, handicraft and modern art, it pays attention to details, stitches and high-quality yarns, focuses on mix & match of basic styles with new styles, and creates a brand-new urban business style.
TOP 30 -- Hot Brands of Women's Leather and Fur in 2019
Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.
TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.
Leather and Fur Clothing -- The TOP List of Menswear
The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Playful and Lovely Girls -- SASAKIDS The Benchmark Brand of Kidswear
The Chinese kidswear brand, SASAKIDS, insists on beauty, temperament and fashion. It pays attention to quality and cutting and makes use of different materials to bring surprises and beauty.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Instagram Fashion Blogger -- Lisa Hahnbück
Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Just Right -- The Comprehensive Analysis of Stars' Street Snaps
Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.
Refuse The Definition -- The Comprehensive Analysis of Fashion and Leisure Menswear Benchmark Brands
Currently, among Chinese fashion and leisure brands, GXG, Fairwhale and TRENDIANO are important in the market. PEACEBIRD, Cabbeen and Jack & Jones are also popular. Many brands still prefer to tranboundarily collaborate with others. Animal and sports elements are still key elements of this style. The minimalist woolen overcoat and colorful knitwear are prevailing, and the workwear puffa jacket is shining in this season.
Instagram Fashion Bloggers : Jet-Set Females
The authority uses the free ranking search tool to rank top influencers of Instagram bloggers. AI does a comprehensive analysis of bloggers based on their high quality audience and true participation, resulting in a rank of the top influencers. The order of influencers in this list is based on the impact calculated by the tool, not just the number of followers. As a result, we find that some people who have a higher number of followers are lower on the list than those who we think have an influence on a small number of followers.
Mix & Match -- Andersson Bell The Designer Brand of Menswear
The A/W 2019 series of Andersson Bell still follows the brand's long-standing design philosophy, which is a new exploration of silhouette, craft and colors. It smartly integrates with modern aesthetics and injects novelty and fashion into retro styles. In this season, there are many mix & match of street wear with formal suits. Check wool replaces conventional puffa fabrics, bringing a unique look to the item. Nylon and zipper are added to shirts. Topstitch renews the workwear jacket.
Adventure in a Winter Town -- Seven Solo The Benchmark Brand of Kidswear
Seven Solo, a Chinese fashion kidswear brand, attaches great importance to children's dressing and outdoor experience. In A/W 19/20, Seven Solo takes kids to a winter town where kids ride bikes, shuttle around the town and appreciate the scenery, bringing joy to kids.
Fashion Art Class -- The Comprehensive Analysis of Pattern Crafts of Womenswear Designer Brands
Pattern is born in production and living practice, and it perfectly combines utility with decorativeness. As we reflect on the importance of traditional crafts, patterns are also changed in crafts, structures, contents and styles. In A/W 19/20, the form and content of the pattern are created by fleece touch, offset printed photos, hand-made applique, 3D vision, mixed tie-dye and the combination of crafts.
Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand
Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.
Sweatshirts -- The TOP List of Boys' Wear
According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.
BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear
The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.