Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Jackets- The Popular Items in Menswear Market
According to the analysis of jackets in September, the fashion and leisure jacket still leads the fashion and increases compared to last month. The business leisure increases a little. Few fashion brands have an obvious growth. Letters and splicing are still main designs. Check is back.
Fashionable and Classic- Neil Barrett The Benchmark Brand Analysis of Mens' Knitwear
After graduation Neil Barrett worked for Gucci for five years as a senior menswear designer and founded Prada menswear. Then he founded his personal brand, Neil Barrett, in 1999 and debuted at the fashion week in 2000. Neil Barrett pays attention to the development of new materials and the comfort of clothes. While retaining the unique style of the brand in the design, the brand has diversified styles, novel elements and energetic techniques to meet market demands.
LAST FLOWERS- ATTEMPT Designer Brand for Menswear
"IT'S TOO MUCH TOO POWERFUL TOO BRIGHT" and "I CAN'T FACE THE EVENING STRAIGHT;YOU CAN'T OFFER ME ESCAPE" are lyrics from LSAT FLOWERS, and appear often in the clothing, which reveal the dim keynote of ATTEMPT's new series. This lonely song is hovering between despair and hope, reflects our ambivalence and fear of the future during growth, which drives our depiction and evolution in creation. "Military" is the main element in the new series. We constantly repeat "Order" and "Destruction", "Loneliness" and "Hope" in the design. And finally styles show a strong sense of loneliness.
New Independent Ladies- FORELE Designer Brand for Womenswear
The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.
The Puffa Jacket- The Comprehensive Analysis of Benchmark Brands for Girls' Puffa jackets
Mini Peace, Balabala, little MO&Co., GXG.kids, and MQD have their own features in A/W 19/20 girls' puffa jackets. The puffa jacket of little MO&Co. mainly applies shiny materials to design fashionable and eye-catching styles. GXG.kids adopts 3D decorations in details, very lovely. Balabala and MQD mix the workwear style into girls' puffa jackets to make them more outdoor. Mini Peace pays attention to the changes of silhouette. The short style is beautiful and the long is warm and fashionable. Pink tones get hotter.
The Jacket- The Analysis of Popular Items for Kidswear
According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.
Fashionable Kids- XXBIN The Benchmark Brand for Kidswear
XXBIN is a brand for fashionable kids created by the menswear team from "GENANX lightening fashionable brand" which is under the charge of Super. Following the design philosophy of health, comfort and personality, it is dedicated to supply individual and unique fashionable kidswear with a design sense. Inspired by the street, hip-hop, art and life, designers combine the local culture with current fashion to redefine and deconstruct the fashion. A unique style is brought by the playful cutting, exaggerated color proportions and the funny silhouette. The magic sound boy is the cartoon image of this brand. It has the super power to change the identity through time travel. And it brings infinite possibilities to the brand.
Touch The Fashion- The Comprehensive Analysis of Guangzhou Wholesale Market
In A/W 2019, the wholesale markets in Guangzhou are mainly the UUS and the Hongmian wholesale market, Menswear is mainly the fashion and functional style, a small number of the outdoor functional style, the athleisure style and the workwear style. The splicing is main. The sweatshirt, trousers and the sportif jacket are major items.
Cute And Funny Diary- BEBE DE PINO Benchmark Brand for Kidswear
The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.
Pants- The Popular Item in Menswear
According to the analysis of mid-length pants in August, the proportions of fashion leisure style and athleisure are almost equal. And the functional style still takes up a large proportion. The check is back and the camouflage also plays an important role in autumn and winter. The splicing rises a little compared to last month.
The Shirt -- The Popular Items in Menswear Markets
In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.
Overcoat -- The Analysis of Popular Items in Womenswear Markets
In August for women's outerwear, simple and sophistication is key. About silhouette, the slim X-line shape is dominant. Splicing is still the most popular technique.
Encounter Early Autumn-- SIBEIXIU Benchmark Brand for Kidswear
The Chinese fast fashion kidswear brand founded in 2009, SIBEIXIU, pays much attention to the market trend and the change of fashion. The more and more popular Chinese ancient style, the retro preppy style and the sportif style are the focuses of SIBEIXIU. Designers bring a classic and artistic feeling through the fashionable detail design.
Urban Nomads -- alk phenix
alk phenix, whose designer is DAISUKE KAMIDE, is a sub-brand of Phenix. Although alk phenix is a branch, it still features functionality, and it is more fashionable than Phenix. The A/W 2019 lookbook includes the Shu Anorak, Cargo Pants and reflective zakoche shoulder bags. Functional fabrics go though the entire collection, injecting mountain garment with urban qualities.
Noble Maiden-- BlingBlingQuinn Womenswear Designer Brand
BlingBlingQuinn is like open and passionate urban girls who have a spiritual world full of infinite youth and energy and are curious about reality. At the same time, they are fair ladies, too. They are modest and polite, gentle and quiet, and they obey social rules. In this orderly world, they are freest themselves, calm and passionate, reasonable and emotional. In terms of classic elements and basic color tones, BlingBlingQuinn reorganizes diverse personalities of modern urban girls through diversified design and spiffy cutting. It shows that the image of youth can be retro, fashionable, comfortable, sexy and more importantly, a personalized clothing attitude.
Boundless Cool Girls -- Comprehensive Analysis of Young Woman Benchmark Brands
For 19/20 A/W, young woman brands creates inclusive and emotional atmosphere aiming at the boundless perspective to incorporate elements having emotional memory like 2D culture, romanticism, vintage, nostalgia and folk.
Discover "Little Artist"-jinby BY JNBY kidswear designer brand
The jnby BY JNBY, which is affectionately called little "jnby", adopts a slogan of "free imagination" this season. It combines retro illustrations, pop color changes and other craftsmanship with fashion personalized cutting, full of artistic atmosphere. The brand gives children happiness and at the same time, the personalized and variable clothes make every child feel like a "little artist."
The Jacket -- Popular Items in Menswear Markets
In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.
The Dress -- The Analysis of Popular Girls' Items
In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.
The Suit -- The Analysis of Popular Items in Womenswear Markets
In September, the styles of suits include the unisex casual, youth elegancy, simple sophistication and leisure-luxe women. Simple sophistication holds 36%, and youth elegancy accounts for 28%. Classic fine checks are still the key part for the suit. The asymmetric cuts and creative details appear this season.
Renewing -- The Comprehensive Analysis of South Korean Retail Markets
Fashion street, functionality and simple delicacy are key for A/W 2019 South Korean Retail Markets. Splicing and embroidery dominate the market. Details are underlined, and pockets play a key role.
Integration -- ZIGGY CHEN
ZIGGY CHEN takes cues from the Song and Qing dynasties and the Republic of China. New sewing and cutting techniques are explored. The original designs combine the western culture with ancient Chinese designs. The lightweight linen jacket, leisure pants, slim and long shirt and simple tees are incorporated.
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.