FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.

For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

Femininity is increasingly discussed and focused on. We can see the importance of females in workplace is gradually upgrading, and the commuting lady style will prevail. So we here select six Chinese lady style brands, JUZUI, YINER, PSALTER, INSUN, Ochirly and ANMANI, and analyze from styles, details, stitch and crafts.

This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.

The market research of January is mainly carried out at Grandview Mall and Tianhe Festival Walk in Guangzhou, and aims at infants' wear. The combination of pattern and style is still the main expression of Guangzhou market. Representative infants' wear brands are Allo&lugh, balabala, Fanapal, jnby BY JNBY, miidiitapir and moimoln.

@fashion_laerta, who has appeared on Instagram since she was 3 years old, has been featured in BAZAAR, VOGUE. Changeable looks, beautiful long curly hair and symbolic pouting lips make Laerta quite recognizable and famous. The symbolic sunglasses also make her stylish.

This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).

Let's learn from fashion bloggers on Instagram about how to play with colors.

The shirt is an important item for spring and summer. In S/S 2020, shirts highlighting comfort and individual elements or other classic details take a large proportion. They break the stereotypes of shirts and integrate comfort and practicality.

On pre-spring 2020 catwalks, simple and sophisticated outerwear plays a key role. The suit is a core item, and the shirt jacket and two-piece trenchcoat are also important.

Berta Cabestany is a namesake Spanish brand founded in September 2016. Berta Cabestany's pre-spring 2020 collection with the theme of LA BELLEZA DE LA LUZ nods to Valencia and Spanish painter Joaquín Sorolla. Cabestany is obsessed with paintings and artistic skills. The new marble print and lighting effect are used. Embroidery is key, and Valencia flame and Valencia-style lace trims go through the collection. Puff sleeves bring a romantic and warm feeling.

Akira Naka believes garments are the vehicle to express emotions. This season, Akira Naka shows a urban feminine minimalist feel via the simple industrial styling. The key items include outerwear pieces, shirts, skirts, dresses and trench coats.

For the Pre-Spring 2020 collection, R13 uses animal prints and camouflage to show the rebellious spirit.

Gen Z is the main consuming group who need statement-making styles. This report shows relevant statistics on Q2 2019.

For Resort 2020 catwalks, practical looks drive the rising of utility details. Simple silhouettes are combined with dressy pockets. Fabrics, accessories and contrasting colors are used to update looks.

Statement styling and reshaped classics go across the Resort 2020 Catwalks. The boundaries between all categories blurred. Rune arts and athleisure appear. Pleats, ruffles, layering, patchwork and tying are incorporated. The show created a inclusive vibe.

The inspiration of Coach 1941's Resort 2020 collection came from two movies Metropolitan and American Beauty, and 1970s influences. Coach 1941's Resort 2020 lookbook includes core styles.

Malva Florea is a Ukrainian brand founded by Malva Florea in 2007. This season's collection was inspired by fragile and beautiful plants and flowers. Light tones and snow tree-like plants are applied to apparel in spring and summer. Delicate stitches, floral pleats and leaf pleats show a natural and cosy feel. Natural cotton is mainly used. Sustainable soft tones key.

Minimalism, comfort and luxurious yarns are dominant at Resort 2020 catwalks. Silhouettes are simple yet impressive. Basic stitches are used to create crisp pullovers. 3D effects and comfort are underlined.

FENDI's Resort 2020 vacation collection has been released.This collection was designed by the team led by creative director Silvia Venturini. Inspired by Gloria, Fendi's new collection features bright and bold red. Patent leather makes classic trench coats bold and hot. Tailored suits styled with high-split skirts or split dresses and high boots are seductive and slick. The classic double-F logo continues to be seen on items.

Stripes, argyles, contrast pop and animal prints for Resort 2020 work with contemporary popular colors. Traditional handmade embellishments and classic patterns are deconstructed and re-created. This report introduces three brands: Victor Glemaud, Michael Kors and The Elder Statesman.