Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
Infinite Possibilities -- The Comprehensive Analysis of Guangzhou Womenswear Markets
In August, Guangzhou wholesale markets gradually enter the wholesale season. Many shops launch new-in, and new products become the focus. In the autumn of 2020, key designs in Guangzhou markets include gorgeous brights, Chanel style outerwear, knots on the neck, textured jacquard fabrics, cotton thread embroidery, exquisite embroidery and leopard prints. Different styles exude their own charm in Guangzhou markets.
Renewed Elements -- The Comprehensive Analysis of Korean Womenswear Markets
Recently, the young lady style rises to the highest proportion in South Korean markets. The workwear style also increases than last year, while the lady style declines. As for deconstruction, dresses hold the largest part. Knitwear and shirts account for the most part and outerwear ascends evidently. Shirts show more detail changes.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from July to August, simple and sophisticated style as well as deconstruction of cotton and linen style are main styles. Fashion leisure style still gains much attention. Short and middle length styles increase. The A-line trench coat is a key silhouette for trench coats. Splicing, color-blocking and drawstring still get much attention, and color-blocking grows. Conventional trench coats remain the key reference.
X Is an Attitude -- INXX The Womenswear Benchmark Brand
INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.
Brave Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
This report mainly analyzes PEACEBIRD, OCHIRLY, DAZZLE and MO&Co. from dresses, sets and key details, concludes key colors and offers more choices for early autumn.
The Comprehensive Analysis of Fresh and Clean Girls' Wear Designer Brands
Salt style originates in Japan and describes fresh and cool boys. It is a loose, comfortable and casual dressing style. The Chinese star, Zhang Zifeng (张子枫), is born with a natural and clean feel and becomes the representative of salt girls. Her styling is well received.
Leisure Comfort -- The Comprehensive Analysis of Guangzhou Womenswear Markets
This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.
Natural -- The Comprehensive Analysis of Women's Cotton & Linen Style Designer Brands
The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.
Urban Gentlemen -- The Analysis of Business Leisure Menswear Benchmark Brands
SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.
Chic Office Lady Style -- The Comprehensive Analysis of Fashion Bloggers
This report concludes the popular clothing collocations and recommends inclusive and versatile items, such as cropped boxy suits, acetate shirts, cotton & linen shirts, below-the-knee dresses and A-line tops. The rule is to highlight the waistline via silhouettes, belts or layered matches.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Unique Fun -- The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and PEACEBIRD are key menswear leisure brands in China, and gxgjeans and Fairwhale are also popular. This report mainly analyzes online styles. Detail changes are highlights. Chenille gains much attention with its lightweight texture. Retro knitwear and denim items also shine brightly.
The Natural Choice -- The Comprehensive Analysis of Men's Cashmere Brands
Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.
A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear
A.W.A.K.E. is the abbreviation of "All Wonderful Adventures Kindle Enthusiasm". It is founded by Natalia Alaverdian in 2012. Alaverdian is a Russian girl famous for street snaps. And she is also a fashion editor, styling designer, photographer, artistic director and designer of A.W.A.K.E. Her goal for A.W.A.K.E. is to make everyone speak for themselves through clothing. The important reference element related to each classic design of A.W.A.K.E. is the characteristic animal image from art and film. And the subtle element of Japanese culture brings an eclectic quality to each item.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear
1. Since Riccardo Tiscisha was officially appointed as the new creative director by Burberry's official Instagram in 2018, whether he can lead Burberry has become the topic. As the creative director, he hopes to use his own style to restore the glory of the brand, and at the same time, to inject new blood into the works. The Pre-Fall 2020 series retains the elegance and wildness of S/S. 2. On April 23rd, 2020, Burberry will hold a big show in Shanghai, which is the brand's first show in China under the leadership of Tisci, and he said it was time to expand his vision beyond London after completing his aesthetic identity for the brand.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Return of Female Self-awareness -- The Catwalk Analysis of Fendi Womenswear
In S/S fashion weeks, new femininity began to take shape, and this Pre-fall series reinforces it. Silvia Venturini Fendi hides a side of freedom and rebellion. Her gift for subtlety and cleverness shapes the brands' style and endows the brand with unconventionality and uniqueness. Now she is in charge of Fendi and brings creative designs. Although works of Karl Lagerfeld also have similar spirits, Venturini Fendi adds her own style. She uses softer style to smooth out the edges, and the brand is more feminine, more graceful and gentler.
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
Unrestrained Imagination-Stine Goya The Womenswear Designer Brand
In Pre-fall 2020, the Danish womenswear designer brand Stine Goya is inspired by whimsical works of Swedish artist Moki Cherry to illustrate the series. In her design philosophy, Stine Goya has always believed that "Color is fascinating and changeable. It can stretch from gorgeous or dramatic stories to intimate poetry". She believes the art world can add an extra layer to fashion design. So the series of this season is almost an infinite mixture of colors on raw materials to create new tones, telling personal stories about colors, styles and printing.