Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Painful yet Eternal Love -- Kloset The Womenswear Designer Brand
Kloset is founded in 2001 by the Bangkok fashion designer Mollika Ruangkritya. Every season the designer mixes fresh objects during travel into clothing. Mollika once said, my designs are only for those who love fashion.
The Natural Choice -- The Comprehensive Analysis of Men's Cashmere Brands
Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
Riot Grrrl -- The Catwalk Analysis of Red Valentino Womenswear
The Pre-Fall 2020 Red Valentino is full of a girlish and rebellious feel. In the 1980s, the baseball and hockey in British are free, open, provocative and charismatic, and echo the punk aesthetics redefined by the underground feminism movement in the United States in the 1990s. The collection formerly belongs to the main fashion and haute couture of Pier Paolo Piccioli, but now it has improved on the silhouette and the edges, replacing the iconic pink with a nifty neon pink. Retro elements of acid pickled denim and rock star's look are used as reference to make the series more powerful. "I think we have found a new expression of the brand's signature romanticism that better reflects the free, open, powerful spirit of today's girls," Piccioli wrote in an email.
A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear
A.W.A.K.E. is the abbreviation of "All Wonderful Adventures Kindle Enthusiasm". It is founded by Natalia Alaverdian in 2012. Alaverdian is a Russian girl famous for street snaps. And she is also a fashion editor, styling designer, photographer, artistic director and designer of A.W.A.K.E. Her goal for A.W.A.K.E. is to make everyone speak for themselves through clothing. The important reference element related to each classic design of A.W.A.K.E. is the characteristic animal image from art and film. And the subtle element of Japanese culture brings an eclectic quality to each item.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear
1. Since Riccardo Tiscisha was officially appointed as the new creative director by Burberry's official Instagram in 2018, whether he can lead Burberry has become the topic. As the creative director, he hopes to use his own style to restore the glory of the brand, and at the same time, to inject new blood into the works. The Pre-Fall 2020 series retains the elegance and wildness of S/S. 2. On April 23rd, 2020, Burberry will hold a big show in Shanghai, which is the brand's first show in China under the leadership of Tisci, and he said it was time to expand his vision beyond London after completing his aesthetic identity for the brand.
The Free Life -- Akira Naka The Analysis of Womenswear Designer Brand
Akira Naka is a Japanese independent designer brand. The designer, Akira Naka, graduated from the Royal Academy of Fine Arts in 2006, and the clothes he designed have exquisite embroidery and tailoring. He releases various series with the concept of "wearing attitude". He crosses Nordic and Japanese hand-weaving techniques, and uses 3D cutting technique to endow the high-end knitwear with a delicate silhouette. The Pre-Fall 2020 collection aims at down-to-earth and free females, which expresses the hope that women can live with vitality and freedom. The designer's style is combining eastern style with western style in the layered design.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Back to 31 Rue Cambon -- The Analysis of Chanel Womenswear
This year is the 18th year of CHANEL's launch conference for the Pre-Fall Metiersd' Art. For the past 18 years, Chanel has been traveling around the world and creating a series of ready-to-wear garments based on local culture and handicraft. Virginie Viard names the show as "31 Rue Cambon", a nod to 31 Rue Cambon in Paris where the founder, Gabrielle Chanel, starts the brand. And Virginie Viard works with Sofia Coppola to move the apartment's famous mirrored spiral staircase to the Grand Palais. Combining the design codes of Lady Coco and Karl Lagerfeld, the classic Lesage embroidered outerwear of Karl Lagerfeld in the 1966 A/W couture is reused in sets in this season, with retro painted pattern of Coromandel to create luxurious and noble clothing.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Elegant Performance -- The Comprehensive Analysis of Womenswear Catwalks
The Pre-Fall 2020 fashion weeks are dominated by the urban elegance and the minimalist cotton & linen. The sophisticated girl style holds 21%, while the leisure preppy style holds 8% and the relaxed sports takes up 4%. For items, the dress is in the first place and grows compared with Pre-Fall 19. Outerwear (including suits, jackets and overcoats) and shirts increase obviously, while T-shirts, skirts and sets decline clearly.
Return of Female Self-awareness -- The Catwalk Analysis of Fendi Womenswear
In S/S fashion weeks, new femininity began to take shape, and this Pre-fall series reinforces it. Silvia Venturini Fendi hides a side of freedom and rebellion. Her gift for subtlety and cleverness shapes the brands' style and endows the brand with unconventionality and uniqueness. Now she is in charge of Fendi and brings creative designs. Although works of Karl Lagerfeld also have similar spirits, Venturini Fendi adds her own style. She uses softer style to smooth out the edges, and the brand is more feminine, more graceful and gentler.
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
Unrestrained Imagination-Stine Goya The Womenswear Designer Brand
In Pre-fall 2020, the Danish womenswear designer brand Stine Goya is inspired by whimsical works of Swedish artist Moki Cherry to illustrate the series. In her design philosophy, Stine Goya has always believed that "Color is fascinating and changeable. It can stretch from gorgeous or dramatic stories to intimate poetry". She believes the art world can add an extra layer to fashion design. So the series of this season is almost an infinite mixture of colors on raw materials to create new tones, telling personal stories about colors, styles and printing.
Cosy and Slick -- The Comprehensive Analysis of Street Snaps of Women's Suits
From pre-fall street snaps, we can see the oversized silhouette and straight suit be the key trend. Stripes on menswear are also seen. Checked fabrics are often applied to sets. Belts and cinched waists see a rise in suits.
A Round-Up of INS Fashion Bloggers -- New Business
Recently, fashion bloggers such as Anthony Urbano, Greg Ntore, Jesús Lafuente, Joel Mcloughlin and Jonathan Zegbe paired tailoring separates with other items to form the new fashion business style. In addition, shirts and trench coats are also included, and accessories can also add interest.
Fashion Bloggers on INS -- French Retro Girly Styling
Heritage and contemporary elements are merged. The unique French dressing provides a romantic and feminine feel. The romantic puff sleeve with frills, rhythmic pleats, burnt-out cotton lace and elegant ditsies are all romantic.
Interpretation of Femininity -- Comprehensive Analysis of Designers' Dresses
The dress is a staple for women. In this new season, colors, silhouettes, fabrics and techniques are updated greatly. Linen and cotton is ideal for dresses. The French romantic shape adds special feminine appeal.