Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
Infinite Possibilities -- The Comprehensive Analysis of Guangzhou Womenswear Markets
In August, Guangzhou wholesale markets gradually enter the wholesale season. Many shops launch new-in, and new products become the focus. In the autumn of 2020, key designs in Guangzhou markets include gorgeous brights, Chanel style outerwear, knots on the neck, textured jacquard fabrics, cotton thread embroidery, exquisite embroidery and leopard prints. Different styles exude their own charm in Guangzhou markets.
Renewed Elements -- The Comprehensive Analysis of Korean Womenswear Markets
Recently, the young lady style rises to the highest proportion in South Korean markets. The workwear style also increases than last year, while the lady style declines. As for deconstruction, dresses hold the largest part. Knitwear and shirts account for the most part and outerwear ascends evidently. Shirts show more detail changes.
The Comprehensive Analysis of Hangzhou Menswear Markets
Workwear style has always been important in menswear. It takes cues from military uniform, but simplifies elements. Wild colors pair with basic shirts and trousers for a casual look.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from July to August, simple and sophisticated style as well as deconstruction of cotton and linen style are main styles. Fashion leisure style still gains much attention. Short and middle length styles increase. The A-line trench coat is a key silhouette for trench coats. Splicing, color-blocking and drawstring still get much attention, and color-blocking grows. Conventional trench coats remain the key reference.
X Is an Attitude -- INXX The Womenswear Benchmark Brand
INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.
Brave Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
This report mainly analyzes PEACEBIRD, OCHIRLY, DAZZLE and MO&Co. from dresses, sets and key details, concludes key colors and offers more choices for early autumn.
The Comprehensive Analysis of Fresh and Clean Girls' Wear Designer Brands
Salt style originates in Japan and describes fresh and cool boys. It is a loose, comfortable and casual dressing style. The Chinese star, Zhang Zifeng (张子枫), is born with a natural and clean feel and becomes the representative of salt girls. Her styling is well received.
Leisure Comfort -- The Comprehensive Analysis of Guangzhou Womenswear Markets
This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.
Natural -- The Comprehensive Analysis of Women's Cotton & Linen Style Designer Brands
The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.
Urban Gentlemen -- The Analysis of Business Leisure Menswear Benchmark Brands
SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.
Chic Office Lady Style -- The Comprehensive Analysis of Fashion Bloggers
This report concludes the popular clothing collocations and recommends inclusive and versatile items, such as cropped boxy suits, acetate shirts, cotton & linen shirts, below-the-knee dresses and A-line tops. The rule is to highlight the waistline via silhouettes, belts or layered matches.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
New Forms -- The Comprehensive Analysis of Women's Knitwear in Shanghai Retail Markets
Pre-fall styles gradually appear in Shanghai retails markets. This report analyzes young lady style and lady style knitwear in retail markets and extracts six key elements including changeable crinkles, exquisite hand-crocheting, lavish decorations on the neckline, lightweight transparent yarns, free strings and lovely patterns. These elements bring new changes and make patterns more ready-to-wear.
Unique Fun -- The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and PEACEBIRD are key menswear leisure brands in China, and gxgjeans and Fairwhale are also popular. This report mainly analyzes online styles. Detail changes are highlights. Chenille gains much attention with its lightweight texture. Retro knitwear and denim items also shine brightly.
Painful yet Eternal Love -- Kloset The Womenswear Designer Brand
Kloset is founded in 2001 by the Bangkok fashion designer Mollika Ruangkritya. Every season the designer mixes fresh objects during travel into clothing. Mollika once said, my designs are only for those who love fashion.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
Riot Grrrl -- The Catwalk Analysis of Red Valentino Womenswear
The Pre-Fall 2020 Red Valentino is full of a girlish and rebellious feel. In the 1980s, the baseball and hockey in British are free, open, provocative and charismatic, and echo the punk aesthetics redefined by the underground feminism movement in the United States in the 1990s. The collection formerly belongs to the main fashion and haute couture of Pier Paolo Piccioli, but now it has improved on the silhouette and the edges, replacing the iconic pink with a nifty neon pink. Retro elements of acid pickled denim and rock star's look are used as reference to make the series more powerful. "I think we have found a new expression of the brand's signature romanticism that better reflects the free, open, powerful spirit of today's girls," Piccioli wrote in an email.
A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear
A.W.A.K.E. is the abbreviation of "All Wonderful Adventures Kindle Enthusiasm". It is founded by Natalia Alaverdian in 2012. Alaverdian is a Russian girl famous for street snaps. And she is also a fashion editor, styling designer, photographer, artistic director and designer of A.W.A.K.E. Her goal for A.W.A.K.E. is to make everyone speak for themselves through clothing. The important reference element related to each classic design of A.W.A.K.E. is the characteristic animal image from art and film. And the subtle element of Japanese culture brings an eclectic quality to each item.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear
1. Since Riccardo Tiscisha was officially appointed as the new creative director by Burberry's official Instagram in 2018, whether he can lead Burberry has become the topic. As the creative director, he hopes to use his own style to restore the glory of the brand, and at the same time, to inject new blood into the works. The Pre-Fall 2020 series retains the elegance and wildness of S/S. 2. On April 23rd, 2020, Burberry will hold a big show in Shanghai, which is the brand's first show in China under the leadership of Tisci, and he said it was time to expand his vision beyond London after completing his aesthetic identity for the brand.
The Free Life -- Akira Naka The Analysis of Womenswear Designer Brand
Akira Naka is a Japanese independent designer brand. The designer, Akira Naka, graduated from the Royal Academy of Fine Arts in 2006, and the clothes he designed have exquisite embroidery and tailoring. He releases various series with the concept of "wearing attitude". He crosses Nordic and Japanese hand-weaving techniques, and uses 3D cutting technique to endow the high-end knitwear with a delicate silhouette. The Pre-Fall 2020 collection aims at down-to-earth and free females, which expresses the hope that women can live with vitality and freedom. The designer's style is combining eastern style with western style in the layered design.
Back to 31 Rue Cambon -- The Analysis of Chanel Womenswear
This year is the 18th year of CHANEL's launch conference for the Pre-Fall Metiersd' Art. For the past 18 years, Chanel has been traveling around the world and creating a series of ready-to-wear garments based on local culture and handicraft. Virginie Viard names the show as "31 Rue Cambon", a nod to 31 Rue Cambon in Paris where the founder, Gabrielle Chanel, starts the brand. And Virginie Viard works with Sofia Coppola to move the apartment's famous mirrored spiral staircase to the Grand Palais. Combining the design codes of Lady Coco and Karl Lagerfeld, the classic Lesage embroidered outerwear of Karl Lagerfeld in the 1966 A/W couture is reused in sets in this season, with retro painted pattern of Coromandel to create luxurious and noble clothing.