Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-01-23 67975
Street Aesthetics -- The Analysis of 87MM The Womenswear Designer Brand
The Korean designer brand 87MM is known for its neat street style. It aims at producing tidy multi-functional products. To approach the new street culture, 87MM applies weird and minimalist patterns on classic street clothes to create practical and individualized clothes.
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2021-01-09 100273
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
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2021-01-07 89248
Knitted Fabric in The Second Half of The Year -- Womenswear TOP Ranking
This Top ranking list of womenswear knitted fabric is according to the download data analysis of POP users in the second half of the year. Practical looped fabric is on the top of this list, following by jersey fabric, highly elastic fabric, brushed knitted fabric, scuba fabric and ribbed knitted fabric. Besides, the most popular colors on knitted fabrics are Orbit Khaki and Space Gray, which also prove that the extraterrestrial horizon theme colors are noteworthy in A/W 20/21.
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2020-12-22 64047
Key Design -- The Analysis of Women's Denim in Korean Wholesale Markets
In A/W 20/21 Korean markets, the variations of denim focus on spliced embellishments. Heterogeneous splicing, spliced fur collar, beaded embellishments and appliques are applied to enrich denim items and strengthen the effect of regrouped denim, presenting various denim images.
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2020-12-18 83721
Young Fashion -- The Comprehensive Analysis of Women's Knitwear Benchmark Brands
Lively casual sports style is popular among young consumers. This report lists out the key domestic casual sports brands and analyses the main points according to d'zzit and HPLY. Bright color collocation and rich pattern design is the key. The loose mid-sized knitwear and easy-matching base shirts are the key items. The application of sequin craft adds highlight to the style.
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2020-12-17 85926
Jackets -- The Top List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.
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2020-12-06 86112
Merry Christmas -- The Festival Design Capsule for Men's and Women's Knitwear
With the coming Christmas, many brands launch the Christmas knitwear. The British fashion magazine, Simply Knitting, releases the Christmas theme in its ISSUE 205. This report mainly analyzes e-commerce knitwear of young lady style and fashion leisure style, and the two styles account for 58%. This year JK style knitwear grows, quite noteworthy. Fair Island jacquard remains the key craft for Christmas knitwear. Influenced by 13 De Marzo (an independent designer brand), 3D toy decorations are more frequently used on Christmas knitwear, holding 15%. In addition to classic Christmas tree, ginger bread and snowflake, argyle patterns in Christmas colorways are second only to Christmas tree, holding 18%. Christmas cartoon images are more popular with consumers, becoming a key design element.
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2020-11-30 72414
Play with Styles -- Boy Fashion Bloggers on Instagram
The rise of Instagram, Xiaohongshu and Douyin spawns a number of online fashion bloggers. Their dressing styles and lifestyles are imitated by many followers. In A/W 2020, many boy fashion bloggers interpret various styles via their everyday looks, including fashion outdoors, fun leisure, new preppy style and simple fast fashion.
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2020-11-22 71278
Vigorous and Retro -- icebiscuit The Kidswear Benchmark Brand
Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.
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2020-11-16 81832
Girls' Sentiments -- VVV The Womenswear Designer Brand
VVV is founded in 2014 by Vicky Pyo who loves culture and art and focuses on expressing personal preferences via failures. VVV interprets new trends through communication with human, conveys freedom and positive energy, and takes on a unique appearance via unique patterns and organic elements.
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2020-11-14 87881
Cold yet Warm Bluessom -- ADER error The Designer Brand
ADER error is founded in 2014. It attracts many fans with its wild imagination and a young style.
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2020-11-11 72544
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
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2020-11-06 71770
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
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2020-10-27 84122
Fun Youth! --The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.
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2020-10-25 73648
Chic Colors -- GXG.kids The Kidswear Benchmark Brand
According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.
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2020-10-23 117267
Sweatshirts and T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in September, fashion leisure style dominates, while street fashion brands and athleisure style decline. For patterns, stripes gain much attention and will be a key design element. Letters and figures add more highlights to T-shirts and sweatshirts. As for crafts, deconstruction and mixed materials are main designs. Attention should be paid to splicing knitted fabrics and varied materials.
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2020-10-20 64032
Warm Autumn and Winter -- The Analysis of Women's Fur Clothing in Haining Markets
This year in Haining markets, splicing remains popular, and mixed materials become more developed. Compared with last season, ready-to-wear splicing shows a greater momentum. Moreover, leather and fur are mainly spliced with denim, puffa jackets, tweed and polar fleece. Luxurious mink fur reveals consumers' demand for a quality life.
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2020-09-30 97480
Leather and Fur Clothing -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, simple and sophisticated style (declining than last month) and athleisure style (increasing) account for a large proportion. Jackets remain the main item. Leather coats still dominate. And influenced by seasons, all wool and parkas ascend.
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2020-09-10 98255
Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.
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2020-09-07 87631
Jackets -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.
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2020-08-31 84570
Winter Fashion -- The Comprehensive Analysis of Boys' Wear Benchmark Brands
Transboundary collaboration collections depict a new image and inject new strength into brands. In A/W 2020, Balabala joins hands with Dunhuang Museum to decode the new Chinese fashion. Mini Peace works with a variety show to promote its brand culture. GXG.kids, little MO&Co. And MQD also collaborate with other brands to inject new vitality into designs.
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2020-08-28 69122
Ritual School Uniforms -- International School Uniform Exposition (Shanghai)
The 2020 ISUE (International School Uniform Exposition) combines the cultural essence of British style school uniforms and sustainability, and injects novelty into school uniforms via different colors and cutting.
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2020-08-23 95244
Data Reflects Fashion -- The Comprehensive Analysis of Girls' Wear Benchmark Brands
This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.
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2020-08-13 71293
Foreseeing A/W Fur -- The Comprehensive Analysis of Women's Fur in Haining Markets
In Haining markets, splicing remains a hot craft and spliced materials get more developed. Compared with last season, spliced puffa jackets show a growing momentum. Besides, spliced denim, color-blocking, decorative splicing, and sheeny materials spliced with fur and leather dominate Haining markets. Futuristic sheeny materials cater to consumers' demand for individuality, quite noteworthy.