According to the data analysis of POP users' downloads of woolen fabric from November, 2020 to January, 2021, the stiff classic wool becomes the most popular woolen fabrics, followed by subtle cashmere, light double-sided wool, Glen plaid wool and windowpane wool. Therefore, users are having a rising attention to light double-faced wool, cashmere and plaid wool in the recent three months. Besides, Tobacco Brown and Camel are the most popular colors among users and designers.

According to the users' downloads from November, 2020 to January, 2021, matte polyester fabric is the most popular fabric among women's chemical fiber fabrics. The A/W 20/21 matte polyester fabric present neat, matte and draping visual effects. Its skin-friendly tactility and deformation resistance make it suitable for creating entry luxury suits and loose trousers.

The Chinese-born Malaysian designer Moto Guo founded his homonymic brand in 2015. At first, music was his favourite. But he decided to step into the fashion design world in 2011, and entered in Raffles College of Higher Education in Malaysia in the same year. In 2013, his graduation design collection Out Like a Light won the best design collection of that year, and attracted attention of global buyers and social medias. His weird and rebellious design style helped him become the first Malaysian designer shortlisted for the semifinals of 2016 LVMH Design Award.

Graphpaper created by Takayuki Minami is a select shop and a designer brand that functions as an art gallery, which has attracted great attention. The designer is good at creating the store an artistic cultural space, and advocating for the Tokyo life attitude. Graphpaper takes an artist as core theme in every season, A/W 2020 collection inspires from the German appliance brand BRAUN, which is minimalist and fun. The brand applies various fabrics to present the extreme simple freshness and long-lasting purity.

13MONTH is a Korean designer brand founded by Song Sun-min in 2013. The brand boldly integrates leisure, street, fashionable, classic and other styles together to create series of individualized but not too extravagant clothing works. Comfort is the main purpose of 13MONTH.

Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.

Letter From Moon is a Korean ladies clothing brand with the keynote of retro romance.

The representative icon of the niche Korean fashion brand Kirsh is cherry.

The Korean designer brand 87MM is known for its neat street style. It aims at producing tidy multi-functional products. To approach the new street culture, 87MM applies weird and minimalist patterns on classic street clothes to create practical and individualized clothes.

Since graduated from Esmod, Lisa Chavy has been the designer of luxury brands like John Galliano, Dior, Kenzo, Lacroix and Cacharel. And she had an outstanding performance when pushing forward the Undiz project after she joined Etam. Therefore, Etam group decided to support the development of her personal brand. Under the the support of Etam and Vog, 39-year-old Lisa Chavy launched her high-end French underwear brand LIVY in 2017, which provides comfortable and sexy French underwear based on the traditional luxurious corset craft.

Johnny Hates Jazz is a Korean designer brand founded in 2008. This individualized avant-garde brand is deeply loved by Korean stars like Girls' Generation and is also one of the representative Korean designer brands that can be seen in popular fashion magazines. The fresh and sweet girlie style with lace, prints and ruffles is the symbol of Johnny Hates Jazz.

Cottia was founded in 2015 by Lucas and June in London, Britain. This brand is spreading modern women's confident, independent and fearless life style, "Love my love, live my life.". Cottia is always deeply loved by stars and designers like Ning Jing, Qi Wei, Shen Mengchen and Cecilia Cheung.

FUSSED (Fussed Urban Collection) was founded in Tokyo in 2012. The team members come from Bunka Fashion College, Central Saint Martins and London College of Communication, but they are all Chinese. Its series theme in every season is different and individualized. It is also a brand which doesn't need much money to buy good designs. FUSSED based on the complex emotions, diversified characters and divided personality of girls accepts any kind of settings. The brand is committed to let the wearer keep the original personality and explore a deeper self at the same time.

The brand RICK RHE is a women's demi-couture fashion brand founded in 2013. Established in Milan & Seoul, the brand mission is to create unique, exciting, fashion forward designs targeting niche market customers whom seek innovation and quality. RICK RHE accomplishes this through developing his own fabrics design adding a sense of originality made in Italy and Romania.

TINY IN studio is a Chinese original niche designer brand founded in 2012, which is skilled in minimalist deconstruction design. Black-white-gray and natural land color tone are the main color keynote of this brand. Its nonscheduled new products put emphasis on presenting the combination of fashion and real lives. Individualized and confident, also niche and innovative.

Howl Studio is a Hong Kong designer brand founded in 2013. The chief designer was graduated from Central Saint Martins and have worked as the designer in various chic brands in Paris. Howl Studio focuses on the effortless chic of check splicing and practicality with a romantic feeling of Bohemia. Not only producing clothes, Howl also persists in cooperating with artists and creators from different fields in the world to create more topics between people. Howl Studio is becoming a more popular designer brand for the Millennials.

Sister Jane is a London sweet womenswear brand. This brand brings us a combination of feminine designers and rebellious tailoring in a sweet graceful style with free individuality. The key of design is to integrate with classic silhouettes, luxury fabrics and modern design concepts in order to bring clothes with new lives. Partial inspiration is influenced by delicate advanced custom clothes, which perfectly shows the mixture of delicacy, freshness, romance and practicality.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

Deconstruction designer brands are mainly divided into three categories, Japanese Style, Minimalist Leisure and Dark Style. And following brands are selected from these three styles. This report pays attention to Japanese deconstruction designer brands, and with the rising demand of individuality and practicality, Japanese deconstruction brands also present a practical trend. The spliced shirt focuses more on the layered effect. The cutting and hollow-out positions concentrate on shoulders and sleeves. Asymmetric tailoring and multiple splicing put emphasis on the balance between individuality and practicality. And the threading rope design maintains the Japanese style and shows more minimalist feeling.

This Top list of girls' pullover is based on the data analysis of users in December. Smart casual style and J-Korea style are the main styles this month. Animal and letter elements are popular in the pattern category. And jacquard occupies the biggest proportion in craft category, followed by special stitch and embroidery.

This Top ranking list of womenswear knitted fabric is according to the download data analysis of POP users in the second half of the year. Practical looped fabric is on the top of this list, following by jersey fabric, highly elastic fabric, brushed knitted fabric, scuba fabric and ribbed knitted fabric. Besides, the most popular colors on knitted fabrics are Orbit Khaki and Space Gray, which also prove that the extraterrestrial horizon theme colors are noteworthy in A/W 20/21.