According to data analysis of TOP 100 downloaded men's T-shirts in May, fashion leisure style takes up a high proportion, showing a slight fashion trend. Structure changes a little; details become the focus; and accessories are lavish. Tape, metal decoration and badge appear in various ways. Street fashion brands focus more on the quality sense.

Continuing Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets, here we make an analysis of Florence retail markets again. Exquisite crafts and refined silhouette characterize Florence markets. This report will analyze from perspectives of pattern, yarn, stitch, silhouette and detail. Fine color-blocking, combination of rustic heavy-gauged textures and color-blocking, modern use of melange yarns and crisp neat outerwear all show Florence markets' pursuit of ingenious crafts.

According to data analysis of downloaded women's puffa jackets from May to June, simple and sophisticated style holds the highest proportion. Fashion leisure and young lady style also grow, especially fashion leisure style. Straight shape is key. Deconstruction appears little in puffa jackets. Splicing increases, especially mixed materials.

COVID-19 hit the world. Some knitwear brands in European and American countries are bankrupt or shut down. Information in Italy retail markets is also limited. And this report analyzes the latest dynamics of men's knitwear in Florence retail markets from perspectives of stitch, patterns and crafts. Refined crafts and bright colors characterize Florence.

Cukovy is a contemporary casual brand founded in 2014 in Budapest, Hungary. It is good at drawing inspiration from all aspects of women's life. Flexible and interchangeable concept is the symbol of Cukovy. Sleeve and hood are changed to create amazing combinations.

Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.

Every wedding dress is full of the romantic, exquisite and modern spirit. This concept is deeply rooted in the wedding dress series of Isabelle Armstrong. According to Remy Quinones, CEO, founder and creative director of Isabelle Armstrong, the wedding dress itself is not just a beautiful thing, and only the wedding dress just right for the bride can make the moment magical.

According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.

At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.

In A/W 20/21, as the party season comes, gowns will stand out. Voluminous or minimalist or tight straight gowns and neat suits create a sophisticated and sexy vibe. Dark tones are dominant. Black returns back and becomes the key color of a wide range of gowns. Gemstone colors and warm metallic tones become emphasized decorative colors. Nostalgic keynote and luxurious romanticism is an important theme. Soft ruffles and draping lines highlight a fantasy style. Textural details emphasize prevalent femininity. New Victorian style gains more attention, and works with lace, stacked gauze and velvet to create more gowns.

Beaufille was founded in 2009 by Chloé Gordon and Parris Gordon in Canada. The name, Beaufille, comes from French and originally means handsome girls with personality. The brand takes on a minimalist style. Beaufille blends menswear and womenswear elements, so the masculine side coexists with feminine side in its clothing. In order to carry out sustainability, Beaufille uses some special fabrics for the new season: textile materials made from 50% recycled plastic bottles and 50% organic cotton. The sisters meditate on sustainability, and create a transitional wardrobe for multiple occasions and environments.

ZIGGY CHEN, the personal brand of Chinese emerging designer Chen Xiang, is deeply influenced by the atmosphere of novel and classical, east and west, and is good at combining Chinese style and simple aesthetics. The A/W 20/21 collection uses wool, linen and cotton to make organic clothing with infinite power. It shows oriental aesthetics which blends modern sensibility and eternity, delivering a classical and elegant feeling.

Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.

The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment.

The A/W 20/21 menswear catwalks turn towards tailored details. Deconstruction brings subversive changes for business leisure menswear. Deformable garment is favored by modern young business men. In A/W 20/21, placement details are magnified to be perfect.

According to data analysis of TOP 100 downloaded women's overcoats from March to April, the simple & sophisticated style and fashion leisure style are main styles in the month. For silhouettes, simple waisted design and straight silhouettes are main silhouettes, and the overlength silhouette grows. As a new popular element, shawl lapels occupy a certain place in the market. Deconstruction, splicing and embroidery still draw much attention.

Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.

With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.

According to data analysis of TOP 100 downloaded boys' puffa jackets from January to March, the leisure style holds the largest proportion (87%), with the outdoor sport style (11%) and the designer style (9%) to be main styles of the month. For patterns, letter (41%) and animal (8%) are main elements. Combined crafts prevail, and splicing (42%) and positioning print (38%) are main crafts. (The data is up to April 2nd.)

According to data analysis of TOP 100 downloaded women's suits in March, emerging design style and fashion leisure style are main styles. The straight and X-line silhouettes are mainstream. Knot and splicing still draw much attention. The hip-length and practical suit gains much attention.

According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.