Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Petit Homesick -- Sans Nuages The Womenswear Designer Brand
Sans Nuages, an independent Chinese designer brand, was founded in Shanghai in May 2015 by designers Feng Xiao and Guo Hua. Sans Nuages means "without a cloud" in French, which is further interpreted as a bright future. The design concept is to express emotions in details. Inspiration comes from their daily life, what they think, feel, or use every day. The brand focuses on the quality of fabrics and designs. Petit Homesick collection expresses their pursuit of a sense of safety like being protected by home. This comes from designers' nostalgia for their families and oriental flavor when studying abroad for years.
Vintage Fashion -- The Comprehensive Analysis of Menswear Designer Brands
Vintage elements are nostalgic and chic, showing its vitality in modern times. American vintage and Japanese vintage are most frequently talked about. In recent years, brands expand new design ideas and present diversified retro styles via changes in materials, patterns and styling.
Let Kids Stay Lovely -- BEBEZOO The Kidswear Benchmark Brand
BEBEZOO, a kidswear brand from South Korea, is good at combining cute animals with clothes. It applies ruffles, embroideries, turn-down collar and other details to sets, dresses, sweatshirts and outerwear, quite creative.
Details -- The Comprehensive Analysis of Korean Kidswear Markets
Compared with previous years, this year Korean brands focus more on details. Checks, stripes, flowers, collar details and pattern details are key designs this season.
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
Painting and Laboring -- jnby BY JNBY The Kidswear Benchmark Brand
1. jnby BY JNBY teams up with Snoopy to hold the MoCA 2020 Animamix Biennial. 2. Labor themed photos are important elements for A/W 2020 jnby BY JNBY, giving a chic and artistic feel to styles.
Collection of Virtual KOL
Virtual online celebrities show an increasingly stronger influence. Many people doubt the legitimacy of their existence. In fact, these virtual key opinion leaders and seemingly realistic photos are elaborated by teams with lots of efforts. The designer team of supermodel Shudu expresses, a photo takes 2-3 days on average and a video costs more time, about 2-6 weeks.
Collaboration Collection -- Mini peace The Kidswear Benchmark Brand
In A/W 20/21, Mini Peace joins hands with OK!Baby to explore kids' fashion and vitality. Besides, Mini Peace combines items with different elements and styles, showing newness.
Uniform -- Thom Browne The Menswear Designer Brand
Thom Browne is a fashion brand based in New York, founded in 2001. Blue, white and red stripes stand for the brand. It has always stuck to the Uniform Philosophy. Its latest collection continues this concept, expresses the theme of Noah's Ark with animal elements, and requires models to wear animal hoods, further disclaiming that unisex is the best adjective for uniform.
3D Body-Measuring -- The Analysis of Underwear and Loungewear Benchmark Brands
The Comprehensive Analysis of Underwear and Loungewear Benchmark Brands
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
Tranquil Time -- The Comprehensive Analysis of Japanese Womenswear Designer Brands
In A/W 20/21, Japanese designer brands employ modern designs to emphasize female independent and free mind and display a tranquil and leisure lifestyle. Practical minimalism injects a homespun fashion attitude into chic fashion items. Harmonious colors mix with fine design techniques for elegant, exquisite and simple looks which give a comfy wearing experience to wearers.
Wrapped Comfort -- ICICLE The Menswear Benchmark Brand
ICICLE A/W 2020 advertising campaign has no stylists or models. This season leading actors are fabrics, nature and the comfort of being wrapped. Natural fabrics and ready-to-wear in earthy tones wrap dancers comfortably, establishing a close relationship between man, natural and fabrics.
T-shirts -- The TOP List of Menswear
According to data analysis of top 100 downloaded men's T-shirts in August, fashion leisure style holds a large proportion, while street fashion brands decline. Embroidery rises, and self-cloth splicing stands out. Brands' logos still gain much attention, and renewed logos increase.
Fun Fashion -- papa The Kidswear Benchmark Brand
Papa, a Chinese infants' wear brand founded in 2012, gains popularity with its simplicity and purity. In A/W 20/21, papa pays more attention to pattern changes, and employs artistic illustrations to bring new fashion.
INDO Series -- Agua De Coco The Women's Swimwear Designer Brand
Agua De Coco is a beachwear brand founded by Liana Tomaz in 1985. It focuses on consumers' satisfaction, quality and comfort, and gains popularity worldwide. After designer Liana Tomaz joins ABEST(an association of Brazilian stylists) which aims to strengthen and promote the national fashion design industry, the brand has another goal of enhancing its importance in market segments.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from August to September, the simple and sophisticated style dominates and grows. The young lady style and fashion leisure decline compared with last month. The waisted silhouette slightly increases. Instead of crinkles, users pay more attention to splicing and decorative edges.
Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets from August to September, the simple and sophisticated style and the young lady style are main styles this month. Fashion leisure remains popular and features the loose straight shape. Down jackets and the straight shape dominate. Piping is the main focus, and its application to puffa jackets make an exquisite visual effect.
Boundless Lab -- Bosie The Womenswear Designer Brand
Bosie is a genderless fashion brand co-founded by designers from London College of Fashion and Institute of French Haute Couture. It aims to break all limits and rules to provide gender-neutral items for fashion-inspired consumers via stylish design, cutting, high quality and affordable price. Retro and playful products present adults' innocence, seriousness, freedom and romance.
Cool Fashion -- Amazing Bomb The Kidswear Benchmark Brand
Amazing Bomb (AB) is a Chinese fast fashion kidswear brand. In A/W 20/21, AB joins hands with Pokemon, fuses lively patterns with gorgeous colors, and presents trendy elements through digital print, thus giving kids another kind of fashion.
Jackets -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.
Unruly Youth -- The Comprehensive Analysis of Womenswear Designer Fashion Brands
Fashion brands break the shackles of the times and present changeable designs. In the new season, womenswear fashion brands strengthen the cool and sexy feel and display a free and casual side through deconstruction, splicing, accessories and refined silhouettes. Cropped tops are sexy and cool, and cropped outerwear are casual and cool. They are all inclusive. Unconventional deconstruction, bold prints and creative details reflect the vitality of fashion brands.