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2021-05-19 41222
Futuristic Deconstructionism -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil was founded by the Juul brothers. Julius is in charge of fashion design, and Victor is responsible for business operation. Moreover, the brand name comes from their great-grand father's. This kind of brand story often represents a vintage style, however Heliot Emil focuses on the future. Provocative themes and sub-culture are shown to present critical concept and subvert the convention of fashion industry.