Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-07-02 30092
Military Fashion -- The Analysis of Maharishi The Menswear Designer Brand
The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.
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2021-06-26 66776
Genderless Tailoring -- The Analysis of Moon Choi The Womenswear Designer Brand
Graduated from Parsons School of Design, Moon Choi found her namesake fashion brand. Tailoring must be the core of her design. She is exploring the subtle balance between masculine tailoring and feminine gentleness. Her unusual silhouettes are designed to be layered, or worn alone. The genderless minimalism of Moon Choi makes us think of the elevated wardrobe of Jil Sander and Celine. Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of 'Portfolio of The Year' and finalist of 'Designer of the Year in Womenswear'. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero). She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates. The latest S/S 2021 collection uses minimalist lines, neat tailoring, tough silhouette and delicate deconstruction to create genderless formal wear.
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2021-06-16 48166
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
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2021-04-02 97634
Windbreaker -- The TOP Ranking of Womenswear
According to the download data analysis of POP users in March and April, simple sophistication is the main style for trench coat. And the proportion of smart casual style improves. Waisted X-line is the most popular silhouette, followed by H-line silhouette. Besides, splicing is the major craft, especially the splicing of knit and trench coat.
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2021-04-02 58596
Understated and Restrained -- The Analysis of Re:by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
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2021-04-02 60016
Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
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2021-03-17 68906
Modern Geometry -- The Analysis of ROARINGWILD The Menswear Designer Brand
The original brand ROATINGWILD was founded by six university students in Shenzhen, China on May 4, 2010. The brand uses variant product design to spread the original brand culture and attract more people to pay attention to the Chinese original culture. In the modern society of formalized work and entertainment, depression and anxiety have become the social normality. Except for the corona virus, there is another Epidemic in the internet world. ROARING and fabric qorn make out the collection Mental Health in a playful, straightforward, ironic attitude to call for the care for mental health during the lockdown.
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2021-02-27 48770
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.
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2021-01-14 51610
Retro Feelings -- The Analysis of GREEDILOUS The Womenswear Designer Brand
GREEDILOUS was founded by the Korean designer Park Youn Hee in 2009, who has rich experience in fabric designs and industrial designs. And she is also known as the queen of prints. Dominated by the shocking visual effect, the silhouettes and designs always keep a neat and delicate feeling. Park Youn Hee pays attention to the details of prints, fabrics and silhouettes. She releases slightly distinct styles in every season, which gradually extends the design and maintains the brand tonality. GREEDILOUS is searching for a balance in the coexistence conflict. It demonstrates the super modernism concept through building a feminine style with a capable masculine modern sense.
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2021-01-06 51754
Delicate and Leisurely Life -- The Analysis of The CLASIK The Menswear Designer Brand
The CLASIK is a Japanese leisure brand, which adds casual sense and languor loose style to the minimalist suits design to present a delicate and leisurely life style. Shirts, T-shirts, trench coats and jackets are the main items, advocating its polymorphous minimalist life styles.
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2020-12-04 87924
Simple Art -- Yana Besfamilnaya The Womenswear Designer Brand
As a young designer brand from Russia, Yana Besfamilnaya draws inspiration from works of Henri Matisse. Rich colorways and simple yet impacting lines sketch female body, which is used as main prints and decorations. Contrasting colors and the coordinated effect decorate styles.
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2020-11-20 104253
Highlight Placement -- The Comprehensive Analysis of Catwalk Details
This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.
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2020-11-14 114440
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
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2020-11-05 100473
Selection of The Optimal -- The Comprehensive Analysis of Womenswear Trunk Shows
Practicality is the direction of S/S 2021 trunk shows. Dresses and trousers occupy the largest part, but trousers decline a little. The new season focuses more on the development and selection of tops. Details center on romantic spliced lace and silhouette changes. The attention is paid to cutting, spliced elements and detail crafts.
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2020-11-04 72340
Trench Coat--The TOP List of Menswear
According to data analysis of TOP 100 men's trench coats downloaded by users in October, fashion casual and sports casual items have been attracting increasing attention from customers. In terms of silhouette,the mock layer and the parka are the main silhouettes. The top 100 men's coat also covers some detachable designs. Side slit is a new design direction. In addition, functional designs remain popular in market.
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2020-10-30 111655
Outerwear -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
S/S 2021 fashion weeks just end. Due to COVID-19, many brands exert their creativity and imagination, such as live streaming, VR show, creative short film and so on. This season outerwear interprets an independent dressing style, and fuses with post-COVID key words such as commute, practicality and functionality to deliver a genderless gentle contradictory feel. Outerwear re-creates classic feminine tones, and employs oversized comfy silhouettes and functional fabrics to be closer to our daily life.
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2020-10-30 102090
Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear
Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.
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2020-10-30 82100
The Art of Being Self -- The Catwalk Analysis of MSGM Womenswear
This season, MSGM shoots the video from twelve angles, full of questions and answers about the origins of identity and the art of being selves. This time models themselves press the shutter button in the studio to capture images. Lots of straw prints, tie-dyed edges and decorative beads play a key role this season.
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2020-10-21 78834
Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton catwalk just ends in La Samaritaine, which also marks the end of Paris Fashion Week this year. It brings a future fashion proposition that urgently needs to be thought and solved - what potential does fashion have after removing all the boundaries of gender and function? Nicolas Ghesquière, a self-proclaimed "time conflict" enthusiast, has never stopped combining hot topics of social development with clothing in different periods. This season Louis Vuitton S/S 2021 collection spans five eras, and discusses gender non-dualization. Nicolas blurs gender boundary, displays creativity and creates a space for imagination, thus embracing the sensitive and unknown world and blending contradictory elements like the past and the future, softness and toughness, elegance and street fashion. The show makes use of a green curtain to bring audience into a vivid scene, and they can rotate 360 degrees in their own seats. Moreover, online audience see footage from Der Himmel über Berlin by Wim Wenders film in 1987, interacting with the online fashion show.
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2020-10-20 94396
French Flavor -- The Comprehensive Analysis of Paris Fashion Week
Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.
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2020-10-16 78933
Cycle From Day to Night -- The Catwalk Analysis of Acne Studio Womenswear
This series blurs time and presents the endless cycle from day to night, so it inspires an experimental feature, mixes with contrasts, and displays diversified and relaxed works. This collection centers on materials which will change along with light, including crack leather, pearlescent cotton, metallic organza and pearl paper.
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2020-10-15 70936
Trench Coats & Outerwear -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
As a result of COVID-19, S/S 2021 four major fashion weeks are held both online and offline. This season men's trench coats and outerwear blend functionality with practicality in either fabrics or designs. Blends of combed wool and sheeny materials become the key fabric this season, leading a new trend for trench coats and outerwear and fusing fashion with daily life.
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2020-09-29 79694
Timeless Thoughts -- The Catwalk Analysis of Giorgio Armani Womenswear
Although 2020 is full of changes, the classic elegant style of Giorgio Armani shows no changes. Its S/S 2021 series has a theme of Timeless Thoughts, and uses TV live for the first time on channels, the brand's social media and platform of Italy's National Fashion Chamber of Commerce. Besides, it shoots a 20-mniute Giorgio Armani documentary, and invites Pierfrancesco Favino to elaborate images, memories and classic interviews, thus interpreting its timeless style. Mr. Armani reiterates, "I like things that get old but never go out of style. They are time-tested."
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2020-09-28 98941
Beauty of Black and White -- The Catwalk Analysis of Ports 1961 Womenswear
PORTS 1961 S/S 2021 show is held at Da Vinci Museum of Technology in Milan. For art director Karl Templer, the new season is an exploration of the sensory and connection between clothing and the wearer. Those draped or swaying textiles actually represent a close relationship. Black and white dominate, with red and yellow as decorations. Abstract prints, soft details, ethereal hemline, strappy sandals and high-heels all enrich the visual effect. And this season it blends with illustrations of Aubrey Beardsley. Black and white pictures leave much blank space, showing the free and artistic temperament of modern females.