Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2021-08-10 70850
Old School Fashion -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION provides new concepts of visual images in every season. The uni-sex line 5252 by O!Oi was launched in 2016. O!Oi integrates the sense of humor into American silhouettes. All-matching colors, graffiti and embroidery are fused with witty, creative details and trendy fashion. Its imaginative, bold yet minimalist style has attracted many loyal fans. O!Oi is also the representative of old school fashion. The vintage French style and creamy colors exude a strong sense of summer.
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2021-08-03 71229
Denim -- The Top Ranking of Womenswear
Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.
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2021-07-10 83754
H1 Popular Brands -- The TOP Ranking of Women's Knitwear
Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.
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2021-07-07 85666
Immature Girl -- The Analysis of DEBB The Womenswear Designer Brand
The Korean designer brand DEBB is the representative of elegant girl and minimalism. Delicate fabric and elegant silhouette create the image of immature girls. Collar design is a signature detail of DEBB. Preppy style and girly designs are shown throughout the whole collection.
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2021-06-30 91325
Dress Fabric -- The TOP Ranking of Womenswear
According to the download data of POP users in the second quarter of 2021, cotton blend fabric(89%) and regenerated cellulose fabric(75%) are dominating, followed by chemical fiber fabric, thin TR fabric, silk light-feeling fabric and light chiffon fabric. Cotton blend fabric is the most common fabric for dress. And consumers’ pursuit of eco-friendly health and dressing experience allow regenerated cellulose fabric to become one of the mainstream fabrics.
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2021-06-30 82377
Designers with a Huge Fan Base -- Recommended Korean Womenswear Designer Brand
Nowadays, designer brands have jumped out of the limitation of "minority" and won the favor of a wider number of consumers. Korean designer brands are increasingly being sold in Chinese buyer stores and online integrated stores. "Star designer brands" such as We11done, ADER Error and Pushbutton are popular among consumers. Unlike Japanese designer brands which insist on "pedigree" and concept, Korean designer brands seem to value more on popularity and entertainment. Celebrities and KOL which promote goods and the identities of spokesmen or founders have created a unique ecology of star fashion trend,which has greatly promoted the market of Korean wave. IP collaboration, artist co-regeneration, art installation, visual marketing, quality details and avant-garde design concepts constitute Korean fashion, and the street is their biggest stage. Korean fashion culture also highlights the sense of modern design, and Korean fashion has been achieved by its unique tailoring, Korean-style colors, quality materials, mixed styles and whimsical feminine aesthetic which are suitable for Asian women. And the mainstream styles of Korean designer brands, such as girlish style, streetwear and Korean minimalism cohere with ones of China. Among them, the Korean-style sweet dress, sweater, minimalist windbreaker and cotton down are the most popular items among consumers.
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2021-06-30 75440
Romantic Girl -- The Analysis of VITALSIGAN The Womenswear Designer Brand
Niche Korean designer brand VITALSIGN presents pastoral girly styles. Widely-used puff sleeve and ditsy flowers are romantic, daily yet stylish. European retro is injected into the pastoral style to express the daily fantasy in a romantic emotion. Integrated exotic tonality and modern design bring us a casual lifestyle in nature.
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2021-06-25 67387
Sweet and Sexy Fairy -- The Analysis of For Love & Lemons The Women's Underwear Designer Brand
The Los Angeles fashion brand For Love & Lemons was founded by Laura Hall and Gillian Rose Kern, and it is a 100% women-led team. They design clothing for girls with love, and encourage them to present confidence and individuality. Printing, lace, embroidery, pintucked design are used in S/S 2021 collection. The combination with unique tailoring forms a sweet and also sexy style.
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2021-06-21 49100
Sweet Deconstruction -- The Analysis of Blancore The Womenswear Designer Brand
The north-American designer brand Blancore was founded in New York City, America in 2017. Its neutral colors and geometric tailoring restore the purity of design and convey the brand concept -- Forget the Boundaries. The highlighted inclusiveness of clothing weakens the boundaries of ages and races, and calls for touching the reality by heart instead of direct visual effect. Designer's favourite deconstructionism is fused with minimalism to present sweet deconstruction for youthful lady.
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2021-06-19 75254
The Sweet French-style of Jessie Bush -- The Analysis of Female Celebrity & Street Snap
Sweet French style is the dressing principle of Jessie Bush, and casual OL items are mixed. French-style cotton-linen dress, pastel floral dress, babydoll-collar blouse and knitwear with S/S colors are the iconic items of Jessie Bush. Mix & match casual style feels the romantic sweetness.
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2021-06-16 64489
The Wardrobe of Celebrity -- The Analysis of Self-Portrait The Womenswear Designer Brand
The young British independent designer brand Self-Portrait was founded by the Malaysian designer HanChong in 2013. High-street fashion is combined with luxury to show a style which is not too formal and also not too casual. Widely-used lace and gauze fabric allow all Self-Portrait girls to present their wonderful and confident looks.
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2021-06-12 65450
Dark Naiveness -- The Analysis of AnnoMundi The Womenswear Designer Brand
Founded in 2015, the Hangzhou-based designer brand AnnoMundi is trying to explore the free design in the fantasy, which presents the personality of the wearer and breaks through the mediocre dressing principle. Feminine romantic rose and butterfly are used throughout the latest collection.
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2021-06-12 68821
Social Celebrity -- The Analysis of Masion Wester The Womenswear Designer Brand
Masion Wester originates from a French fashion brand. Inspired by the retro court style, designer perfectly fuses classical elegancy with avant-garde fashion on every garment, and it is what the contemporary women really need. The mature femininity in this classical elegancy is balanced by the avant-garde fashion.
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2021-06-11 58306
Mysterious Fantasy -- The Analysis of Fiona Chen The Womenswear Designer Brand
FIONA CHEN is a womenswear fashion brand based on the original Chinese design. Vital color combination, humorous tailoring and playful patterns abstract inspiration from all over the world to create playful, contemporary and delicate fashion. FIONA CHEN Summer 2021 collection Island & Ocean tries to explore the unknown and mysterious island through fruit rhapsody, mysterious utopia and island memory.
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2021-06-11 49072
Sexychic -- The Analysis of COTTIA The Womenswear Designer Brand
The London-based COTTIA was founded by Lucas and June in 2015, which is meant to convey the living attitude of young modern women -- Love my love, Live my life. The COTTIA S/S 2021 collection was inspired by Billie Eilish, who once said that no one was born to be special and people should try every personality to find the real-self. GentleWoman and Naughty Funky are the two opposite design styles of this collection to create the new modernism.
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2021-06-10 87824
The Latest News of Top Brands
Many top brands have made actions recently, which presented their various brand styles. This report will demonstrate how these top brands make brand promotion. The latest news of Miu Miu, FENDI, GUCCI, MAX MARA, DIOR and Prada will be involved.
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2021-06-10 64467
Casual Macaroon -- The Analysis of MIMICAWE The Womenswear Designer Brand
The sister brand of unboundedAWE, MIMICAWE is popular from home and aboard. The application of fresh colors and unique design presents variable naughty and lovely girly styles. These daily comfortable styles for young girls are really refreshing. The latest S/S 2021 collection becomes the representative of Macaroon clothing, which reveals the flexible and variant images of girls. New products widely use flowers and bows to pursue the comfortable warmth, sending out the leisurely Macaroon tonality.
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2021-06-10 46173
Refreshing Spring -- The Analysis of DE POUPÉE The Womenswear Designer Brand
The Korean niche designer brand DE POUPÉE calls for the youthful style, which combines leisure with vitality. Minimalist styles are decorated by details. The latest collection draws inspiration from the countryside of France, and presents the modern French-style romance.
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2021-06-04 51124
The Road to Ordinary -- The Analysis of BANXIAOXUE The Womenswear Designer Brand
The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind "Nature" is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women's longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.
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2021-06-03 67746
Minimalist Korean Style -- The Analysis of BEMUSE MANSION The Womenswear Designer Brand
BEMUSE MANSION is a Korean womenswear brand founded by two designers in 2017. Their design concept is that the brand experiences the minimalist Korean lifestyle, and pursues femininity and delicate silhouette to provide comfortable clothing for every woman. Latest S/S 2021 ready-to-wear collection applied more healing fresh colors instead of black, gray and white to present the minimalist looks of Korean girls.
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2021-06-02 64811
Gentle and Intellectual -- The Analysis of It MICHAA The Womenswear Designer Brand
It MICHAA is the young sub-brand of the high-end Korean womenswear brand MICHAA. The brand signed Kim Ji-soo as the spokesman and have become the first choice of famous Korean film stars. The gentle feminine lines look for the balance between classical and modern. The latest online collection -- For a Day Michaa released the S/S 2021 campaign featured Kim Ji-soo.
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2021-06-02 66193
The Star of Hope -- The Analysis of Ester Hsu The Womenswear Designer Brand
ESTER HSU was founded by Lyu Mo in 2017. The designer is good at using his minimalism to integrate lace and bow ties, which presents the minimalist girly elements. Basic crinkled bow ties are combined with simple silhouettes. Inspired by his daughter Ester, designer maintains the brand style and hopes to find new meanings from the perspective of little girl.
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2021-05-31 72553
Brighten the Summer -- The Comprehensive Analysis of Korean Dongdaemun Market
Smiley face is used the most on T-shirt items. The bright yellow color presents the strong street fashion and individuality. Smiley face can be combined with letter, flower and metal chain. It can also be arranged regularly or scattered with labels, and the fancy color combination brings the cool fashion. Besides, young generation's love for emoji leads to the existence of different forms of smiley face.
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2021-05-17 63709
The Encounter on Valentine's Day -- The Analysis of KLOSET The Womenswear Designer Brand
KLOSET is an independent designer brand founded by Bangkok-based designer Mollika Ruangkritya in 2001. This girly style brand integrates fresh things into the girl's journey in every season. Its ingenious mindset and playful style have attracted many followers.