Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2021-08-07 68876
Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.
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2021-07-30 41050
Suit -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.
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2021-07-23 29089
WORKATION -- Staffonly Menswear Designer Brand
Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.
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2021-06-30 82377
Designers with a Huge Fan Base -- Recommended Korean Womenswear Designer Brand
Nowadays, designer brands have jumped out of the limitation of "minority" and won the favor of a wider number of consumers. Korean designer brands are increasingly being sold in Chinese buyer stores and online integrated stores. "Star designer brands" such as We11done, ADER Error and Pushbutton are popular among consumers. Unlike Japanese designer brands which insist on "pedigree" and concept, Korean designer brands seem to value more on popularity and entertainment. Celebrities and KOL which promote goods and the identities of spokesmen or founders have created a unique ecology of star fashion trend,which has greatly promoted the market of Korean wave. IP collaboration, artist co-regeneration, art installation, visual marketing, quality details and avant-garde design concepts constitute Korean fashion, and the street is their biggest stage. Korean fashion culture also highlights the sense of modern design, and Korean fashion has been achieved by its unique tailoring, Korean-style colors, quality materials, mixed styles and whimsical feminine aesthetic which are suitable for Asian women. And the mainstream styles of Korean designer brands, such as girlish style, streetwear and Korean minimalism cohere with ones of China. Among them, the Korean-style sweet dress, sweater, minimalist windbreaker and cotton down are the most popular items among consumers.
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2021-06-26 66776
Genderless Tailoring -- The Analysis of Moon Choi The Womenswear Designer Brand
Graduated from Parsons School of Design, Moon Choi found her namesake fashion brand. Tailoring must be the core of her design. She is exploring the subtle balance between masculine tailoring and feminine gentleness. Her unusual silhouettes are designed to be layered, or worn alone. The genderless minimalism of Moon Choi makes us think of the elevated wardrobe of Jil Sander and Celine. Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of 'Portfolio of The Year' and finalist of 'Designer of the Year in Womenswear'. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero). She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates. The latest S/S 2021 collection uses minimalist lines, neat tailoring, tough silhouette and delicate deconstruction to create genderless formal wear.
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2021-06-15 51488
Creativity & Playfulness -- The Analysis of Doublet The Menswear Designer Brand
Tokyo-based fashion brand Doublet was founded by Masayuki Ino in 2012, and released its S/S 2013 menswear collection successfully on Tokyo Fashion Week. Doublet launched the S/S 2021 Lookbook in the form of calendar in this season. The theme A Very Merry Unbirthday For You inherits the unique design concept of Strangest Comfort. Messenger bags, teddy-bear sweater, all-over printing pajama and floral stockings are involved in the latest collection.
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2021-06-09 76464
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
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2021-06-09 65658
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
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2021-06-08 47296
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
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2021-05-26 98917
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.
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2021-05-21 89632
T-shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are main styles of girls' T-shirt. Letter and animal are the major pattern elements. Ruffle, applique and mock layered are the note worthy crafts.
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2021-05-21 87808
Dress -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.
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2021-05-19 41222
Futuristic Deconstructionism -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil was founded by the Juul brothers. Julius is in charge of fashion design, and Victor is responsible for business operation. Moreover, the brand name comes from their great-grand father's. This kind of brand story often represents a vintage style, however Heliot Emil focuses on the future. Provocative themes and sub-culture are shown to present critical concept and subvert the convention of fashion industry.
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2021-05-16 52977
Romantic Ball -- The Designer Brand Tutu Du Monde
The famous designer Andrea Rembeck enriches the dream of every little girl through the kidswear brand Tutu Du Monde, which focuses on the reality, quality and craft. S/S 2021 collection provides the layered tulle dresses. Luxurious decorations and light dress hem reveal the visual effect of fairy princess.
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2021-05-16 71321
Shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.
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2021-05-15 39540
Artistic Girl -- Angel Chen The Womenswear Designer Brand
The pioneering and independent designer brand Angel Chen was founded in 2014. Designer's unique understanding of colors and unconventional attitude are injected into the brand concept. Its design, which combines Chinese culture and western aesthetics, has made Angel Chen become the most noteworthy young brand and be loved by stars and fashionistas.
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2021-04-30 77825
Independent Women -- The Comprehensive Analysis of Fresh Womenswear Designer Brand
Women in this new era are having strong awareness of being independent. They are confident, cool and tensive. And this independent and fresh fashion style is popular in the market. Notably, in the coming explosive era of China market in 2021, domestic designer brands are more noteworthy. The condition provides both opportunity and challenge to those Chinese designer brands. This report will take Ourhour and Yoeyyou as the representative brands to analyse the key items and design details.
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2021-04-30 75242
Suit -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.
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2021-04-28 79259
Midi Pants -- The TOP Ranking of Girls' Wear
According to the analysis of interaction data of POP users in April, J-Korea and smart casual are the main styles. Letter and animal are the key elements of pattern. Positioning printing, splicing and local decoration are the noteworthy details.
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2021-04-16 70050
New Century/New Liberation -- The Analysis of Harsh and Cruel The Menswear Designer Brand
Brand breaks the convention and explores new possibility through thought and behaviour. As the carrier of new era, S/S 2021 collection puts disorderly cloth in the dimensional space to search for a new balance and transfer the stereotype. The brand is looking for the common point of different styles and the subcultures which can not be accepted by the mainstream. This culture rebellion represents teenagers' sincere attitude and thought.
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2021-04-16 78809
Midi Trousers -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.
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2021-04-02 58596
Understated and Restrained -- The Analysis of Re:by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
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2021-03-31 41707
Break Through the Gender Boundary -- The Analysis of DEMO The Menswear Designer Brand
Demo was founded by Hong Kong fashion designer Derek Chan in 2012. The brand aims at breaking through the gender boundary, mixing the elements of womenswear and menswear and using poetic philosophy to create its unique taste. The brand design mainly uses minimalist tailoring and lines, injecting modern details and elements into the tradition and presenting the unique fashion texture of next generation.
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2021-03-23 125616
Knitwear Fabric -- The TOP Ranking of Womenswear
According to the download data of POP users during January to March, 2021, we make this comprehensive TOP ranking of women's knitwear fabric. In the last three months, smooth jersey(76%) and comfortable looped fabric(68%) are the main fabrics, followed by ponte-de-roma knit, cotton-linen jersey and flexible Lycra cotton. As the most common fabric of T-shirt, smooth jersey is the most popular fabric according to the data because of the demand for comfortable and durable fabric.