Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.

Based on the interactive data of POP users in July, smart casual(46%) and J-Korea(25%) are the main styles; Floral and stripes & checks dominate the pattern market; In craft, ruffle and embroidery are noteworthy.

Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.

Based on the download data of POP users from April to June, we make this TOP ranking of kids' sweatshirt fabric. Knitted striped fabric(85%) and double-sided knitted fabric(75%) share the biggest parts of market, followed by combed cotton terry fabric, velvet fabric and space cotton fabric. Furthermore, knitted striped fabric is the most popular fabric for toddlers' sweatshirt. With the market researches of our professional group, parents' high requirements for the comfort, appearance, and especially the security of fabric allow double-sided knitted fabric and combed cotton terry fabric to be the main materials of kids' sweatshirt as well.

The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.

Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.

Paris-based designer brand 13 DE MARZO was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. The brand combines cartoon dolls and toys with fashion design, and its representative Teddy Bear has become the classic for modern luxury. The creative clothing design and high requirement for tailoring fully present the artistry and attitude of 13 DE MARZO.

Born in the city of culture and fashion - Los Angeles, Brian Dead is managed by Kyle NG and ED Davids. Inspired by subcultures like cartoon, vintage culture, skateboard, punk and cult movie, the brand creates imaginative worlds through the intense conflict of different thinking patterns.

The Korean designer brand DEBB is the representative of elegant girl and minimalism. Delicate fabric and elegant silhouette create the image of immature girls. Collar design is a signature detail of DEBB. Preppy style and girly designs are shown throughout the whole collection.

Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.

Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.

LITTLE CLOSET is a Korean contemporary kidswear brand, which uses unique colors and new expression to present fashionable items based on kids' infinite imagination and sensitiveness. The opened door of kids' secret closet leads us to another world. LITTLE CLOSET focuses on quality and tries to provide mothers with best clothing.

Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.

Paris-based designer brand 13 De Marzo was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. Its design elements and silhouettes are really suitable for creating couple wear. Signature 3D toys are hanged on clothing, and this toy zoo collection is also the most popular among consumers. Clothing is combined with variable toy elements to provide minimalist aesthetic and unique dressing experiences. Fun and lovely bears, rabbits, butterflies and stars have attracted many celebrities.

The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.

Be with Elegancy -- The Comprehensive Analysis of Korean Wedding Dress Brands

According to the interaction data of POP users in April, May and June, the proportion of J-Korea style(30%) has been reduced while smart casual style(46%) is under a rising trend. Avant-garde brand(7%) and emerging design(6%) share relatively smaller parts. Letter and floral are the main elements for pattern. The combination of multiple elements is applied on sleeve and collar to update the silhouette of sweatshirt.

According to the download data of POP users in the second quarter of 2021, cotton blend fabric(89%) and regenerated cellulose fabric(75%) are dominating, followed by chemical fiber fabric, thin TR fabric, silk light-feeling fabric and light chiffon fabric. Cotton blend fabric is the most common fabric for dress. And consumers’ pursuit of eco-friendly health and dressing experience allow regenerated cellulose fabric to become one of the mainstream fabrics.

The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.

Nowadays, designer brands have jumped out of the limitation of "minority" and won the favor of a wider number of consumers. Korean designer brands are increasingly being sold in Chinese buyer stores and online integrated stores. "Star designer brands" such as We11done, ADER Error and Pushbutton are popular among consumers. Unlike Japanese designer brands which insist on "pedigree" and concept, Korean designer brands seem to value more on popularity and entertainment. Celebrities and KOL which promote goods and the identities of spokesmen or founders have created a unique ecology of star fashion trend,which has greatly promoted the market of Korean wave. IP collaboration, artist co-regeneration, art installation, visual marketing, quality details and avant-garde design concepts constitute Korean fashion, and the street is their biggest stage. Korean fashion culture also highlights the sense of modern design, and Korean fashion has been achieved by its unique tailoring, Korean-style colors, quality materials, mixed styles and whimsical feminine aesthetic which are suitable for Asian women. And the mainstream styles of Korean designer brands, such as girlish style, streetwear and Korean minimalism cohere with ones of China. Among them, the Korean-style sweet dress, sweater, minimalist windbreaker and cotton down are the most popular items among consumers.

Niche Korean designer brand VITALSIGN presents pastoral girly styles. Widely-used puff sleeve and ditsy flowers are romantic, daily yet stylish. European retro is injected into the pastoral style to express the daily fantasy in a romantic emotion. Integrated exotic tonality and modern design bring us a casual lifestyle in nature.