According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.

Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

Bordelle is a well-known British underwear brand, founded in 2007 by Alexandra Popa and Javier Suarez. The underwear of the brand is famous for its sense of lines which is inspired by strapping and fastening. The use of architectural tailoring is reasonably placed on the design of underwear in order to achieve a perfect expression of lingerie look. The most prominent features of Bordelle include its bold, unconventional, flirted and innovative design, unique material selection and pure artisan craftsmanship. Moreover, the limited production also makes it a sexy treasure that only a few people can get. Therefore, it is highly welcomed and sought after by celebrities and debutantes.

According to the download data of POP users in the recent month, knitted terry fabric(88%) and chemical fiber protective fabric(76%) lead the list, followed by cotton blend fabric, washed denim and cotton & nylon blended fabric. The air-permeability and comfort of knitted terry let it become a common fabric of men's trousers. Consumers' rising awareness of sport, health and functionality makes chemical fiber protective fabric popular.

According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.

Except for these well-known Wooyoungmi, Andersson Bell and Juun.J, this report about Korean menswear designer brands also includes some new-emerged designers and daily styles. Street fashion expresses the personality of Korean designers, and comfortable minimalist style also shares the market. Broad-shoulder silhouette and leather fabric present brand new crafts and details; multi-layered pocket design and wrong-vision layers bring more details; those delicate statement patterns are more suitable for public.

The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.

Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.

Founded by Shawn Stussy in America, STUSSY integrates skateboard wear, workwear and old uniform into the clothing design, which redefines the appearance and ideology of casual wear. Sweeping the street fashion world with a strong momentum, STUSSY has formed a unique style of streetwear.

Based on the interactive data of POP users from May to July, smart casual(43%) and J-Korea(31%) are the main styles. In pattern, letter, stripe and animal are the main elements in this season. Positioning printing(33%) occupies the largest proportion of craft, followed by splicing(23%).

As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.

The Amiri Pre-Fall 2021 collection started from the Chateau Marment, L.A.. Travelling along the dazzling road in the sunset, the brand told romantic and rebellious stories about music. S/S 2021 collection took its pride and pure west coast spirit back to the hometown. Landing at the mysterious Sheats-Goldstein Residence, the collection campaign was shot by the photographer Micaiah Carter.

The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.

Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.

Based on the interactive data of POP users in July, smart casual(46%) and J-Korea(25%) are the main styles; Floral and stripes & checks dominate the pattern market; In craft, ruffle and embroidery are noteworthy.

Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.

Based on the download data of POP users from April to June, we make this TOP ranking of kids' sweatshirt fabric. Knitted striped fabric(85%) and double-sided knitted fabric(75%) share the biggest parts of market, followed by combed cotton terry fabric, velvet fabric and space cotton fabric. Furthermore, knitted striped fabric is the most popular fabric for toddlers' sweatshirt. With the market researches of our professional group, parents' high requirements for the comfort, appearance, and especially the security of fabric allow double-sided knitted fabric and combed cotton terry fabric to be the main materials of kids' sweatshirt as well.

The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.

Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.