Based on the interactive data of POP users and the professional market research, elegant lady(27%) is the most popular style in this month, followed by smart casual(13%) and youthful lady(14%). In the silhouette design of cardigan, loose boxy must be the main silhouette, while tie-waist cardigan is shown frequently in elegant lady styles. Stitching and splicing are the two most noteworthy crafts in this month.

According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.

Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.

The fashion brand Shrimps is named after the nickname of the designer Hannah Weiland. In the Pre-Fall 21/22 collection, Hannah maintains her classic faux fur. Staying in the autumn courtyard, people are connected with nature to free their sunshine minds. Grape embroidery and prints present playfulness. Classic checks are combined with puff sleeve and square collar upgrade the dreamy and sweet elegancy.

The label M essential aims to discover the tension and similarity between traditional orient aesthetics and modern life. The name 'M essential' expresses our philosophy of consumption towards current society. To let go of over design and bring the emphasis back to daily life. Confidence should come from self-construction, translated into the way we dress. This sensitivity will strengthen the spiritual cognition in each of us. Oriental elements are subtly integrated into the latest pre-fall styles to make every item practical and stylish.

The style of New Jack Swing was added to the pre-fall design of SJYP, which maximized the charm of music and presented the recycle of fashion and the unique 90's features. Retro colors and styles are combined with tweed, sporty elements and signature deconstruction to create a delicate and stylish fashion only for SJYP girls.

According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.

Different from the fixed idea of Korean designer brand, the Seoul-based BOURIE creates its exclusive design aesthetics. Humor, deconstruction, artistry and rebellion are the keywords of BOURIE girls. More than that, BOURIE owns a complex, variable and charming quality. The unisex palette, loose design and asymmetric tailoring don't accentuate women's body curves intentionally but present the fashionable and intellectual modern. Roman prints enliven the monotonous colors of A/W 2021 collection. Vintage style is combined with deconstructionism to create the unique image of pioneering women.

Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.

AKIRANAKA is an eponymous brand of the Japanese fashion designer Akira Naka, who met a tailor in America in his childhood and then entered into the field of fashion design. In the second year after he had returned to Japan in 2006, Akira Naka released his first production line -- POESIE, which became AKIRANAKA later. After graduating from Royal Academy of Fine Arts, the designer kept learning knit skills, and his exquisite design and craft quickly earned fame. Elegancy is a clear brand feature. In the new collection, simplified design of formal wear is integrated into casual clothing. Stripes, pleats and dots are used to present practical items with textured details.

According to the data analysis of TOP100 downloaded women's sweatshirt of POP users in April and May, smart casual(65%), simple sophistication(12%) and youthful elegancy(23%) are the main styles. Letter is the main element of pattern, which is presented by printing and embroider. Splicing is the noteworthy craft in this new season and still under a rising trend.

The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.

According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.

According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.

According to the data analysis of POP users in February, we make this TOP100 list of men's down jacket. Smart casual style and business leisure style improve a little. And the rune art style also revives.The weatherproof stand-up collar is an attraction design for business leisure down jacket in January. Baseball collar is also popular for its loose and novel design. Quilting and splicing use more modern techniques to present the diversity.

Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

The New York designer brand Thom Browne first launched its unisex animal theme collection in early autumn 2021. Its iconic red&white&blue stripes and gray suits are still remained. The combination of Scottish plaid and tweed presents a creative fabric design skill. The gender-neutral tailoring brings us unisex clothes. The conflict between plaid patterns and red&white&blue stripes shows a fun visual effect.

The Russian designer Andrey Artyomov launched his entertained and youthful fashion brand Walk of Shame in 2011. And in the 2019, Artyomov was named as the BoF Top 500 influential figures in the fashion industry. Then the brand name was formally abbreviated as WOS.

The Georgian designer David Koma was graduated from Central Saint Martins and established his homonymic brand in 2009. He is good at using sculptural and curved skills to demonstrate a grace style, and it is also the common theme in every series. The elegant tonality is injected with modern fearless temperament. David Koma uses fluent and neat tailoring with wilful modern details to present attractive surprising products.

Kijun is a niche Korean designer brand founded in 2018 by the designer Kim Hyunu. The designer dares to break the inherent aesthetic standards and gets rid of the comfort zone. Bright colors can present the individualized and lively fashion attitude, which is deeply loved by young fashionista.

Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.