Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand
Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.
The Artist of Workplace -- The Analysis of AKIRANAKA The Womenswear Designer Brand
AKIRANAKA is an eponymous brand of the Japanese fashion designer Akira Naka, who met a tailor in America in his childhood and then entered into the field of fashion design. In the second year after he had returned to Japan in 2006, Akira Naka released his first production line -- POESIE, which became AKIRANAKA later. After graduating from Royal Academy of Fine Arts, the designer kept learning knit skills, and his exquisite design and craft quickly earned fame. Elegancy is a clear brand feature. In the new collection, simplified design of formal wear is integrated into casual clothing. Stripes, pleats and dots are used to present practical items with textured details.
Sweatshirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's sweatshirt of POP users in April and May, smart casual(65%), simple sophistication(12%) and youthful elegancy(23%) are the main styles. Letter is the main element of pattern, which is presented by printing and embroider. Splicing is the noteworthy craft in this new season and still under a rising trend.
Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand
The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.
Down Jacket -- The Menswear Top Ranking
According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.
Shirt-- The TOP Ranking of Menswear
According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.
Down Jacket -- The TOP Ranking of Menswear
According to the data analysis of POP users in February, we make this TOP100 list of men's down jacket. Smart casual style and business leisure style improve a little. And the rune art style also revives.The weatherproof stand-up collar is an attraction design for business leisure down jacket in January. Baseball collar is also popular for its loose and novel design. Quilting and splicing use more modern techniques to present the diversity.
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
Gender-Free Era -- The Analysis of Thom Browne The Womenswear Designer Brand
The New York designer brand Thom Browne first launched its unisex animal theme collection in early autumn 2021. Its iconic red&white&blue stripes and gray suits are still remained. The combination of Scottish plaid and tweed presents a creative fabric design skill. The gender-neutral tailoring brings us unisex clothes. The conflict between plaid patterns and red&white&blue stripes shows a fun visual effect.
Modernism -- The Analysis of WOS The Womenswear Designer Brand
The Russian designer Andrey Artyomov launched his entertained and youthful fashion brand Walk of Shame in 2011. And in the 2019, Artyomov was named as the BoF Top 500 influential figures in the fashion industry. Then the brand name was formally abbreviated as WOS.
Modern Party -- The Analysis of David Koma The Womenswear Designer Brand
The Georgian designer David Koma was graduated from Central Saint Martins and established his homonymic brand in 2009. He is good at using sculptural and curved skills to demonstrate a grace style, and it is also the common theme in every series. The elegant tonality is injected with modern fearless temperament. David Koma uses fluent and neat tailoring with wilful modern details to present attractive surprising products.
Contemporary Retro -- The Analysis of Kijun The Womenswear Designer Brand
Kijun is a niche Korean designer brand founded in 2018 by the designer Kim Hyunu. The designer dares to break the inherent aesthetic standards and gets rid of the comfort zone. Bright colors can present the individualized and lively fashion attitude, which is deeply loved by young fashionista.
Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear
Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.
Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior
Dior launched its latest 2021 early-autumn womenswear series, originated from the leopard striped trench coat once designed by the brand founder Christian Dior. And its bright color tones, transparency and flickers pay tribute to Elio Fiorucci, the representative of Pop aesthetics. Maira Grazia Chiuri also watched the documentary of Blackpink during the quarantine. The fashion of K-pop girl groups is including in the inspiration of this season's mood board as well.
PEACEBIRD -- The Womenswear Benchmark Brand
1. Ouyang Nana, the spokeswoman of PEACEBIRD, displays the individuality of Gen Z. 2. Wan Qian collaborates with PEACEBIRD and Feiyue. 3. Zhou Jieqiong is in the collaboration collection of PEACEBIRD and Feiyue. 4. PEACEBIRD joins hands with motoguo, and Song Yi makes this daily series more casual and comfortable via simple styling. 5. Zhao Lusi wears the special series of PEACEBIRD WOMEN for Double Seventh Festival. 6. NINEONE pairs the fitted printed pullover of PEACEBIRD WOMEN with denim shorts.
Sweatshirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts from June to July, fashion leisure style remains the mainstream, and young lady style increases. Letters are main patterns and embroidery is dominant. Deconstruction continues and grows.