Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
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2021-08-14 109714
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.
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2021-08-10 32720
Sweet Elegancy -- The Analysis of Shrimps The Womenswear Designer Brand
The fashion brand Shrimps is named after the nickname of the designer Hannah Weiland. In the Pre-Fall 21/22 collection, Hannah maintains her classic faux fur. Staying in the autumn courtyard, people are connected with nature to free their sunshine minds. Grape embroidery and prints present playfulness. Classic checks are combined with puff sleeve and square collar upgrade the dreamy and sweet elegancy.
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2021-08-05 59358
90's Concert -- The Analysis of SJYP The Womenswear Designer Brand
The style of New Jack Swing was added to the pre-fall design of SJYP, which maximized the charm of music and presented the recycle of fashion and the unique 90's features. Retro colors and styles are combined with tweed, sporty elements and signature deconstruction to create a delicate and stylish fashion only for SJYP girls.
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2021-07-20 112439
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
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2021-05-20 32416
The Artist of Workplace -- The Analysis of AKIRANAKA The Womenswear Designer Brand
AKIRANAKA is an eponymous brand of the Japanese fashion designer Akira Naka, who met a tailor in America in his childhood and then entered into the field of fashion design. In the second year after he had returned to Japan in 2006, Akira Naka released his first production line -- POESIE, which became AKIRANAKA later. After graduating from Royal Academy of Fine Arts, the designer kept learning knit skills, and his exquisite design and craft quickly earned fame. Elegancy is a clear brand feature. In the new collection, simplified design of formal wear is integrated into casual clothing. Stripes, pleats and dots are used to present practical items with textured details.
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2021-04-13 74552
Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand
The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.
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2021-03-05 70458
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
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2021-01-27 64395
Gender-Free Era -- The Analysis of Thom Browne The Womenswear Designer Brand
The New York designer brand Thom Browne first launched its unisex animal theme collection in early autumn 2021. Its iconic red&white&blue stripes and gray suits are still remained. The combination of Scottish plaid and tweed presents a creative fabric design skill. The gender-neutral tailoring brings us unisex clothes. The conflict between plaid patterns and red&white&blue stripes shows a fun visual effect.
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2021-01-19 71712
Modernism -- The Analysis of WOS The Womenswear Designer Brand
The Russian designer Andrey Artyomov launched his entertained and youthful fashion brand Walk of Shame in 2011. And in the 2019, Artyomov was named as the BoF Top 500 influential figures in the fashion industry. Then the brand name was formally abbreviated as WOS.
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2021-01-19 63169
Modern Party -- The Analysis of David Koma The Womenswear Designer Brand
The Georgian designer David Koma was graduated from Central Saint Martins and established his homonymic brand in 2009. He is good at using sculptural and curved skills to demonstrate a grace style, and it is also the common theme in every series. The elegant tonality is injected with modern fearless temperament. David Koma uses fluent and neat tailoring with wilful modern details to present attractive surprising products.
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2021-01-16 44642
Contemporary Retro -- The Analysis of Kijun The Womenswear Designer Brand
Kijun is a niche Korean designer brand founded in 2018 by the designer Kim Hyunu. The designer dares to break the inherent aesthetic standards and gets rid of the comfort zone. Bright colors can present the individualized and lively fashion attitude, which is deeply loved by young fashionista.
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2021-01-12 84232
Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear
Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.
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2021-01-06 90936
Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior
Dior launched its latest 2021 early-autumn womenswear series, originated from the leopard striped trench coat once designed by the brand founder Christian Dior. And its bright color tones, transparency and flickers pay tribute to Elio Fiorucci, the representative of Pop aesthetics. Maira Grazia Chiuri also watched the documentary of Blackpink during the quarantine. The fashion of K-pop girl groups is including in the inspiration of this season's mood board as well.
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2020-08-24 88002
PEACEBIRD -- The Womenswear Benchmark Brand
1. Ouyang Nana, the spokeswoman of PEACEBIRD, displays the individuality of Gen Z. 2. Wan Qian collaborates with PEACEBIRD and Feiyue. 3. Zhou Jieqiong is in the collaboration collection of PEACEBIRD and Feiyue. 4. PEACEBIRD joins hands with motoguo, and Song Yi makes this daily series more casual and comfortable via simple styling. 5. Zhao Lusi wears the special series of PEACEBIRD WOMEN for Double Seventh Festival. 6. NINEONE pairs the fitted printed pullover of PEACEBIRD WOMEN with denim shorts.
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2019-08-14 95158
Preppy Style -- MRZ
For pre-fall, the dress, sweatshirt and pants are key items. MRZ's clean and bright contrasting colors, multi-layer effect and British checks show a preppy style.