The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.

All the brands are searching for hope in the epidemic. Fendi decided to release its short film online. The Italian artist Nico Vascellari was invited to direct this fashion film called What Is Normal Today? and present a colorful feast. The A/W 21/22 collection was started after the phone call of the creative director Silvia Venturini Fendi, models were coming out of the mirror tunnels and changing neon frames.