Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-02-11 74636
Olympic Spirit -- The Analysis of 4F The Sportswear Designer Brand
Founded in 2007, 4F is a label from Kraków, southern Poland, providing sportswear, activewear, casual wear, and accessories. Being known as 4FUN at the beginning, the brand was renamed 4F Performance in 2007 and became 4F in 2010. Since 2008, 4F has launched its cooperation with Polish Olympic Committee. It also provides national Olympic uniform for six countries, including Poland, Serbia, Croatia, Latvia, Greece and Northern Macedonia. In 2016, 4F opened their first oversea store in Latvia, Slovakia, Romania, and Czech Republic. And in this 2022 Beijing Winter Olympics, 4F becomes a sponsor of 8 national teams.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-14 74694
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
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2022-01-13 25111
Night Train -- The Analysis of Saint Laurent The Luxury Menswear Brand
In a special video directed by Jean-Paule Goude, dancers are seen performing to Jimmy Forrest's Night Train. The makeup of the song is reminiscent of a marching band soundtrack. The dancers begin the video dancing in line before individually breaking off to show off their moves and their fits. The dancing ensemble adds a dramatic flair to the presentation that further emphasizes the 1980s inspiration for the collection.
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2022-01-12 58216
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
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2022-01-10 79592
2021 Annual Ranking of Denim Brands
According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.
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2022-01-06 17812
Visual Recreation -- The Analysis of SXVSU The Menswear Designer Brand
The deconstructionism of SXVSU presents avant-garde and wild garments. The brand is good at regrouping the structures of clothing to form a brand-new visual image. Its use of patterns strengthens brand features and identity.
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2022-01-05 21491
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
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2022-01-04 75682
Define the Irregularity -- The Analysis of Salty Pebble The Womenswear Designer Brand
Salty Pebble is an emerging niche Korean brand which is popular in its home market and social medias. The casual, girlish styles of Salty Pebble subvert the stereotype to satisfy contemporary youths. Versatile pieces follow the fashion trend and build a unique brand identity.
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2022-01-04 32931
Disorderly Aesthetics -- The Analysis of Y/Project The Menswear Designer Brand
Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.
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2022-01-04 79998
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
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2021-12-31 40864
Fun Factors -- The Analysis of J.W.Anderson The Menswear Designer Brand
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008's London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women's capsule collection in 2010.
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2021-12-31 73248
2021 Fashion IP 100 List -- Celebrities
The data on the following list of celebrities comes from the 2021 Fashion IP 100 list, which covers the most commercially valued global fashion intellectual properties in China in terms of designers, designer brands, celebrities, artists and influencers. It evaluates them according to three standards: a consumption index, search frequency on Chinese engine Baidu and popularity on China's Weibo, Xiaohongshu (Red) and TikTok.
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2021-12-29 68084
Playful Streetwear -- The Analysis of SOULGOODS The Menswear Designer Brand
SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.
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2021-12-28 31437
Casual Korean Fashion -- The Analysis of Typing Mistake The Menswear Designer Brand
Typing Mistake is a fashion label founded by the Korean designer Tae Hyung Lee in 2020. Coming from a simple mistake in our daily life, Typing Mistake considers that a good garment requires higher technologies and functionality than HD photos, especially in details. Keep an eye on the detail design and fabric splicing of this brand.
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2021-12-28 95518
A Fresh and Lovely Natural Paradise -- PRANKSOME The Korean Kidswear Designer Brand
Pranksome is a Korean kidswear designer brand, which takes inspiration from children’s daily lives. Lovely, minimalist, and childlike patterns provide them with eco-friendly looks.
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2021-12-27 52033
Continue the Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.
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2021-12-27 45721
American Street Fashion -- The Analysis of PLEASURES The Menswear Designer Brand
PLEASURES was co-founded by the former PUBLISH BRAND creative director Alex James and SSUR’s Vlad Elkin in 2015, which is known for its punk-style patterns and slogans. Driven by the subcultures from the west coast of America, the two designers combined rock-n-roll culture with street spirits with an experimental mind. Topical designs, impressive graphics, and logo printing display the design concept of PLEASURES and provide us with a humorous yet real world.
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2021-12-23 47721
Modern Styling -- The Analysis of Alexander Wang The Menswear Designer Brand
Alexander Wang is a namesake designer brand founded in 2005. Sharp contrasts and seamless fusion forms the distinct brand style. Breaking the traditional mindsets, Alexander Wang releases personality and creates a relaxing modern lifestyle. We can see designer’s unique understanding of fashion from all the details. The East Side of New York City has been the inspiration source of the designer, as well as the free spirit of youthful skateboarders. We can feel his disdain for luxe life and the insistence on what he likes from fashion design.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-12-23 28971
Punk Aesthetics -- The Analysis of MISBHV The Menswear Designer Brand
The Poland-based MISBHV is a streetwear brand founded by Natalia and Kate in 2014. The brand is good at using graffiti and slogans to release the anger and indifference in the post-punk era. Elements of street culture and subcultures are integrated to create a one-of-a-kind punk aesthetic. Keep an eye on its application of tailoring, dark patterns, and classic monogram.
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2021-12-22 75838
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-21 15033
The Collision of Tradition and Modern -- The Analysis of Nicholas Daley The Menswear Designer Brand
Nicholas Daley is a namesake brand founded by a British designer in 2015. The graduate of Central Saint Martins came from a multicultural family. His parents ran a reggae club in the last 70s and 80s, which inspired Nicholas that fashion could be a tool to express his creativity. The brand reflects the past and present scenes of British musics by fashion design. Fashion is taken as the mirror to reflect the evolution of society and culture. Besides, Nicholas is also good at connecting contemporary culture and traditional artisanship. Keep an eye on his application of traditional crafts and subculture elements.